Engagement 1.0 - Understanding Fan Interaction

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Presentation from "Engagement 1.0" panel at SXSW Interactive 2009, with Ivan Askwith, Henry Jenkins and Abigail DeKosnik.

Presentation from "Engagement 1.0" panel at SXSW Interactive 2009, with Ivan Askwith, Henry Jenkins and Abigail DeKosnik.

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  • Please do it as soon as possible! I'm veeeeeeery curious to listen!
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  • Thanks, changmit! We really enjoyed getting the chance to talk with everyone. As soon as the podcasts are posted on SXSW.com, I'll also update the slideshow to sync up with the audio, for those who want to follow along with the full presentation.
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  • best session I attended at the conference about how fans become rabid and on the opposite ends what you can do to kill off fan excitement.
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  • 1. ENGAGEMENT 1.0 Understanding the History of Fan Interactivity #sxsw-fans
  • 2. Ivan Askwith (@ivanovitch) Senior Strategist, Big Spaceship think.bigspaceship.com Henry Jenkins (@henryjenkins) Director of Comparative Media Studies, MIT www.henryjenkins.org Abigail De Kosnik (@De_Kosnik) Asst. Prof, UC Berkeley Center for New Media bcnm.berkeley.edu
  • 3. why not engagement 2.0?
  • 4. who are fans?
  • 5. sci-fi / fantasy
  • 6. sports fans
  • 7. brand fans
  • 8. we’re all becoming fans.
  • 9. friending a brand
  • 10. from fandom to engagement.
  • 11. five patterns of engagement
  • 12. 1. identification
  • 13. 2. mastery
  • 14. baseball stats
  • 15. 3. production
  • 16. 4. participation
  • 17. 5. appropriation
  • 18. five patterns of engagement 1. identification 2. mastery 3. production 4. participation 5. appropriation
  • 19. quot;Web 2.0 is Fandom Without the Stigmaquot; -- Henry Jenkins
  • 20. Fans As Early Adapters and Adopters
  • 21. Fandom as Virtual Community
  • 22. Fandom as Social Network
  • 23. Fandom as Consumer Activism
  • 24. Fandom as Participatory Culture
  • 25. Fan Communities/Brand Communities
  • 26. Fandom and Informal Learning
  • 27. Fandom and Globalization
  • 28. Fandom as Remix Culture
  • 29. Fans as Influencers
  • 30. Fandom and User-Supported Television
  • 31. quot;We had so many stories to tell and there was only so much room in the TV show -- so we decided that we could tell these alternative stories in the comics. The stories could be deeper, broader and reveal more secrets about our characters. It was also a way to tell stories that would be otherwise un-produceable on our show.quot; -- Aron Eli Coleite and Joe Pokaski on the Heroes comics.
  • 32. Fans as Experts
  • 33. “WIKIMEDIA”- Robert Kozinets
  • 34. Fandom and Collective Intelligence
  • 35. Barack Obama, Fan in Chief
  • 36. Should Fan Produc.ons Be Free? Abigail De Kosnik SxSW Interac.ve 16 March 09
  • 37. Fans Make Things In‐Person: Trade and Sell Online: “GiJ Culture” (and Sell)
  • 38. Media References to Fan Fic.on
  • 39. FanLib.com: The First (Failed) ATempt at  Mone.za.on
  • 40. Commercial Fan Produc.on: Hip‐Hop
  • 41. Commercial Fan Produc.on: Doujinshi
  • 42. Commercial Fan Produc.on: Fan Films
  • 43. Commercial Fan Produc.on: Game Mods
  • 44. Commercial Fan Produc.on: Literary Appropria.ons
  • 45. Fan Fic.on Genre: “Porn BaTle”
  • 46. Fan Fic.on Genre: Literary Fic
  • 47. Ivan Askwith (@ivanovitch) Senior Strategist, Big Spaceship think.bigspaceship.com Henry Jenkins (@henryjenkins) Director of Comparative Media Studies, MIT www.henryjenkins.org Abigail De Kosnik (@De_Kosnik) Asst. Prof, UC Berkeley Center for New Media bcnm.berkeley.edu STEAL OUR SLIDES! slideshare.net/ivanaskwith