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Why UX?
 

Why UX?

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    Why UX? Why UX? Presentation Transcript

    • WHY UX? Iván Alarcón Melania González
    • UX is not only UI
    • Let’s give this to the designer so that she can fix the UX
    • Let’s give this to the designer so that she can fix the UX
    • IoT(Inter net of Things)
    • UX is not only the wireframes
    • UX is not only Usability
    • I need an attractive and modern website that uses all the content from our previous site, with social media widgets, SEO-optimized and responsive. I also want my logo to be bigger. Oh! and it must be intuitive and user friendly. Oh God... WTF!
    • Usability Information Architecture Ergonomics Interface Design Content Strategy Interaction Design User Research Service Design Design Thinking Data Visualization Business Skills Cross-Channel Design Interaction Design
    • IT DEPENDS
    • The overall perception and comprehensive interaction an individual has with a company, service or product.A positive user experience is an end-user’s successful and streamlined completion of a desired task. KELLY GOTO
    • Every aspect of the user’s interaction with a product, service, or company that make up the user’s perceptions of the whole. User experience design as a discipline is concerned with all the elements that together make up that interface, including layout, visual design, text, brand, sound, and interaction. USER EXPERIENCE PROFESSIONALS ASSOCIATION
    • THINKING OFTHE USER EXPERIENCE MEANS RETHINKING OUR WORKFLOWS
    • EXPERIENCES ARE DESIGNED • Good design is complicated and it takes time • UX is an emergent field but it is also a buzzword • It’s not enough to add the letters “UX” before a designer’s title to get a UX Designer
    • BUT I AM _______.
    • “Saying a website is 'usable' is like saying dinner was 'edible'. -Jared Spool
    • BEYOND USABILTY • Cross-channel • Complex systems • Content • Emotion • Innovation
    • THE $300 MILLON BUTTON • Bottleneck in Amazon’s selling process • Nobody wanted to “Register” to buy • Replacing the button “Register” for “Continue” and adding a message solved this problem • Sales went up by 45%
    • RETURN ON INVESTMENT • More conversions • Less users abandoning our products / services • Less expense on call centers and tech support • Less expense on trainings
    • HAPPY USERS • Good perception and higher adoption of our products / services • Less chance of our products / services getting attacked • More fidelity • More virality
    • HAPPYTEAMS • Developers use 50% of their time developing unnecessary features and functionality • Solving an error after the development phase is 100 times more expensive than solving it before • “Patching” a product can be difficult and demoralizing • Good UX helps other people to notice the developers’ hard work
    • AVOIDING DISASTERS • Money tranfers • Control panel in a nuclear plant • An airplane cockpit • Information to solve health problems
    • LET’S INNOVATE AND SOLVE COMPLEX PROBLEMS!
    • WHAT CAN WE DO? • Explore different ideas and validate your assumptions • Use the collective intelligence in your teams • Less documentation, more dialog • Iterate, iterate, iterate • Measure your results • Learn more!
    • BEFOREYOU LEAVE... • Try to use your “UXer glasses” to see your daily work differently • Help others appreciate the value in User Experience Design • Let’s start now!
    • THANKS! Iván Alarcón Melania González