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WidgetWebExpo Scott Rafer New York 2008
WidgetWebExpo Scott Rafer New York 2008
WidgetWebExpo Scott Rafer New York 2008
WidgetWebExpo Scott Rafer New York 2008
WidgetWebExpo Scott Rafer New York 2008
WidgetWebExpo Scott Rafer New York 2008
WidgetWebExpo Scott Rafer New York 2008
WidgetWebExpo Scott Rafer New York 2008
WidgetWebExpo Scott Rafer New York 2008
WidgetWebExpo Scott Rafer New York 2008
WidgetWebExpo Scott Rafer New York 2008
WidgetWebExpo Scott Rafer New York 2008
WidgetWebExpo Scott Rafer New York 2008
WidgetWebExpo Scott Rafer New York 2008
WidgetWebExpo Scott Rafer New York 2008
WidgetWebExpo Scott Rafer New York 2008
WidgetWebExpo Scott Rafer New York 2008
WidgetWebExpo Scott Rafer New York 2008
WidgetWebExpo Scott Rafer New York 2008
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WidgetWebExpo Scott Rafer New York 2008

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Published in: Technology, Design
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Transcript

  • 1. Scott Rafer, CEO rafer@lookery.com
  • 2. Widget ad formats Expanding, streaming, and peeling down
  • 3. Widgets as ads
  • 4. New formats are a hard sell
  • 5. Ad sell-through
  • 6. 83% of US display ads, i.e. $5.95B, sold for < $1 CPM in 2007 -- JP Morgan “Nothing But Net”
  • 7. Remnant
  • 8. Our first guarantee, > $500,000 paid to date
  • 9. > 37% Text Ad Here
  • 10. ~ 65%
  • 11. A widget guarantee soon ~
  • 12. Massive data collection
  • 13. Get a network first
  • 14. Zemanta ReBlog http://zemanta.com/popular
  • 15. PollDaddy Answers http://answers.polldaddy.com
  • 16. Widget Futures
  • 17. http://lookery.com/signup + rex@lookery.com

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