WidgetWebExpo Scott Rafer New York 2008

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WidgetWebExpo Scott Rafer New York 2008

  1. 1. Scott Rafer, CEO rafer@lookery.com
  2. 2. Widget ad formats Expanding, streaming, and peeling down
  3. 3. Widgets as ads
  4. 4. New formats are a hard sell
  5. 5. Ad sell-through
  6. 6. 83% of US display ads, i.e. $5.95B, sold for < $1 CPM in 2007 -- JP Morgan “Nothing But Net”
  7. 7. Remnant
  8. 8. Our first guarantee, > $500,000 paid to date
  9. 9. > 37% Text Ad Here
  10. 10. ~ 65%
  11. 11. A widget guarantee soon ~
  12. 12. Massive data collection
  13. 13. Get a network first
  14. 14. Zemanta ReBlog http://zemanta.com/popular
  15. 15. PollDaddy Answers http://answers.polldaddy.com
  16. 16. Widget Futures
  17. 17. http://lookery.com/signup + rex@lookery.com

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