0
Scott Rafer, CEO
rafer@lookery.com
Widget ad formats
Expanding, streaming, and peeling down
Widgets as ads
New formats are
  a hard sell
Ad sell-through
83% of US display ads,
 i.e. $5.95B, sold for
  < $1 CPM in 2007
         -- JP Morgan “Nothing But Net”
Remnant
Our first guarantee,
> $500,000 paid to date
> 37%
Text Ad Here
~ 65%
A widget guarantee soon


   ~
Massive data collection
Get a network first
Zemanta ReBlog
http://zemanta.com/popular
PollDaddy Answers
http://answers.polldaddy.com
Widget Futures
http://lookery.com/signup
            +
    rex@lookery.com
WidgetWebExpo Scott Rafer New York 2008
WidgetWebExpo Scott Rafer New York 2008
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WidgetWebExpo Scott Rafer New York 2008

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Transcript of "WidgetWebExpo Scott Rafer New York 2008"

  1. 1. Scott Rafer, CEO rafer@lookery.com
  2. 2. Widget ad formats Expanding, streaming, and peeling down
  3. 3. Widgets as ads
  4. 4. New formats are a hard sell
  5. 5. Ad sell-through
  6. 6. 83% of US display ads, i.e. $5.95B, sold for < $1 CPM in 2007 -- JP Morgan “Nothing But Net”
  7. 7. Remnant
  8. 8. Our first guarantee, > $500,000 paid to date
  9. 9. > 37% Text Ad Here
  10. 10. ~ 65%
  11. 11. A widget guarantee soon ~
  12. 12. Massive data collection
  13. 13. Get a network first
  14. 14. Zemanta ReBlog http://zemanta.com/popular
  15. 15. PollDaddy Answers http://answers.polldaddy.com
  16. 16. Widget Futures
  17. 17. http://lookery.com/signup + rex@lookery.com
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