• Like
WidgetWebExpo Scott Rafer New York 2008
Upcoming SlideShare
Loading in...5
×

WidgetWebExpo Scott Rafer New York 2008

  • 937 views
Uploaded on

 

More in: Technology , Design
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
937
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
9
Comments
0
Likes
1

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Scott Rafer, CEO rafer@lookery.com
  • 2. Widget ad formats Expanding, streaming, and peeling down
  • 3. Widgets as ads
  • 4. New formats are a hard sell
  • 5. Ad sell-through
  • 6. 83% of US display ads, i.e. $5.95B, sold for < $1 CPM in 2007 -- JP Morgan “Nothing But Net”
  • 7. Remnant
  • 8. Our first guarantee, > $500,000 paid to date
  • 9. > 37% Text Ad Here
  • 10. ~ 65%
  • 11. A widget guarantee soon ~
  • 12. Massive data collection
  • 13. Get a network first
  • 14. Zemanta ReBlog http://zemanta.com/popular
  • 15. PollDaddy Answers http://answers.polldaddy.com
  • 16. Widget Futures
  • 17. http://lookery.com/signup + rex@lookery.com