WidgetWebExpo Scott Rafer New York 2008
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WidgetWebExpo Scott Rafer New York 2008

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WidgetWebExpo Scott Rafer New York 2008 Presentation Transcript

  • 1. Scott Rafer, CEO rafer@lookery.com
  • 2. Widget ad formats Expanding, streaming, and peeling down
  • 3. Widgets as ads
  • 4. New formats are a hard sell
  • 5. Ad sell-through
  • 6. 83% of US display ads, i.e. $5.95B, sold for < $1 CPM in 2007 -- JP Morgan “Nothing But Net”
  • 7. Remnant
  • 8. Our first guarantee, > $500,000 paid to date
  • 9. > 37% Text Ad Here
  • 10. ~ 65%
  • 11. A widget guarantee soon ~
  • 12. Massive data collection
  • 13. Get a network first
  • 14. Zemanta ReBlog http://zemanta.com/popular
  • 15. PollDaddy Answers http://answers.polldaddy.com
  • 16. Widget Futures
  • 17. http://lookery.com/signup + rex@lookery.com