PRESENTED BY: HARENDHIRA PRASAD M N RAJESH SOUNDARARAJAN SIVAKUMAR PS SURENDERAN E DHIVYA KAMATHCI BHUVANAMBIGAI

PRESENTED BY:

HARENDHIRA PRASAD M N

RAJESH SOUNDARARAJAN

SIVAKUMAR PS

SURENDERAN E

DHIVYA KAMATHCI

BHUVANAMBIGAI

MARKETING COMMUNICATIONS The means by which firms attempt to inform, persuade and remind consumers about the products and brands they sell. Recent developments Internet Ad skipping video recorders Multi purpose cell phones Portable video players

The means by which firms attempt to inform, persuade and remind consumers about the products and brands they sell.

Recent developments

Internet

Ad skipping video recorders

Multi purpose cell phones

Portable video players

MARKETING COMMUNICATIONS MIX Advertising Sales promotion Events and experiences Public relations and publicity Direct Marketing Interactive Marketing Word-of-mouth Marketing Personal selling

Advertising

Sales promotion

Events and experiences

Public relations and publicity

Direct Marketing

Interactive Marketing

Word-of-mouth Marketing

Personal selling

INTEL Founded in 1968 by Gordon E. Moore and Robert Noyce Semiconductors and PCs Focus on Microprocessors

Founded in 1968 by Gordon E. Moore and Robert Noyce

Semiconductors and PCs

Focus on Microprocessors

IMC - INTEL “ Intel inside” campaign started in 1991 by Dennis Carter Five note jingle Inclusion of jingle in the PC ads

“ Intel inside” campaign started in 1991 by Dennis Carter

Five note jingle

Inclusion of jingle in the PC ads

Print ads - INTEL

Print ads - INTEL

Print ads - INTEL

Public Relations - Intel Intel designs programs or messages to protect its image or individual products Core 2 Duo processor publicity

Intel designs programs or messages to protect its image or individual products

Core 2 Duo processor publicity

Events and experiences - Intel Intel sponsored activities and programs Jointly carried out activities (for e.g. With HP) Provides the BMW Sauber F1 Team with the processor technology

Intel sponsored activities and programs

Jointly carried out activities (for e.g. With HP)

Provides the BMW Sauber F1 Team with the processor technology

Direct & Interactive Marketing - INTEL Use of internet for communicating directly Online programs to raise awareness and improve image Word-of –mouth marketing through blogs and oral communication regarding the merits Partnership with Sandoval county in building Rio Rancho High School

Use of internet for communicating directly

Online programs to raise awareness and improve image

Word-of –mouth marketing through blogs and oral communication regarding the merits

Partnership with Sandoval county in building Rio Rancho High School

Direct & Interactive Marketing - INTEL

Marketing communications effects - INTEL Growth in processor shipments of about 20% year after year Increased brand awareness and image among people One of the world’s 100 most powerful brands (In 2007 Millward Brown publication)

Growth in processor shipments of about 20% year after year

Increased brand awareness and image among people

One of the world’s 100 most powerful brands (In 2007 Millward Brown publication)

Advertisement Highlighting the Spirit of Olympics and China. Highlighting the Players. Highlighting the Technologies used. Wind energy. Full Mobile System. Print Ads and Billboards

Highlighting the Spirit of Olympics and China.

Highlighting the Players.

Highlighting the Technologies used.

Wind energy.

Full Mobile System.

Print Ads and Billboards

Bill Boards

Bill Boards

Print Ads

Print Ads

Advertisements combined with Sponsors Three Different Levels Worldwide sponsorship , also known as the Olympic Partner Programme (TOP), Olympic Games sponsorship targeted within China National sponsorship marketing rights within the territory only.

Three Different Levels

Worldwide sponsorship ,

also known as the Olympic Partner Programme (TOP),

Olympic Games sponsorship

targeted within China

National sponsorship

marketing rights within the territory only.

Sponsors

Promotion - Logo was printed on many articles

Event and Experience Opening and Closing Ceremony. Torch Relay Tour of Beijing promotional event held in Vienna Whirlwind tour of China China Youth Great Wall Tour

Opening and Closing Ceremony.

Torch Relay

Tour of Beijing promotional event held in Vienna

Whirlwind tour of China

China Youth Great Wall Tour

Opening Ceremony

Youth Great wall Tour

Public Relation and Publicity Olympic song "Beijing Welcomes You“. Separate Radio Frequency. Continuous broadcasting of Olympics News by Media Partners Media Services Main Press Centre Venue Press Centre Olympic News Service (ONS) Photo Services World Press Briefing

Olympic song "Beijing Welcomes You“.

Separate Radio Frequency.

Continuous broadcasting of Olympics News by Media Partners

Media Services

Main Press Centre

Venue Press Centre

Olympic News Service (ONS)

Photo Services

World Press Briefing

Direct and Indirect marking Web- sites E-mails

Web- sites

E-mails

Word-of-mouth Marketing Blogs

The Branded Olympics Done in three levels First, Olympics sponsors are the most visible commercial aspect of the Games to the huge television audiences. Second, these sponsors are co-branding with the Olympics brand itself. The power of the Olympics brand derives from three distinct strong elements of differentiation. Olympics are infrequent always about top-level athletes vehicles to express national pride Finally, the biggest brand of Beijing 2008 is China itself.

Done in three levels

First, Olympics sponsors are the most visible commercial aspect of the Games to the huge television audiences.

Second, these sponsors are co-branding with the Olympics brand itself. The power of the Olympics brand derives from three distinct strong elements of differentiation.

Olympics are infrequent

always about top-level athletes

vehicles to express national pride

Finally, the biggest brand of Beijing 2008 is China itself.

Barack Obama Personal charisma Use of all communications media Targeted his message beyond previous or likely voters The campaign consistently communicated his upbeat themes of “hope” and "change you can believe in” Anticipated and outsmarted the competition An excellent marketing and campaign team "I want to campaign the same way I govern, which is to respond directly and forcefully with the truth," ~ Barack Obama

Personal charisma

Use of all communications media

Targeted his message beyond previous or likely voters

The campaign consistently communicated his upbeat themes of “hope” and "change you can believe in”

Anticipated and outsmarted the competition

An excellent marketing and campaign team

Logos & Taglines

Campaign Ads Television advertisements biographical commercial campaign – 18 states 30-minute infomercial "American Stories, American Solutions“ Campaign songs

Television advertisements

biographical commercial campaign – 18 states

30-minute infomercial

"American Stories, American Solutions“

Campaign songs

OOD Advertising

Interactive Marketing $8 million - Google, Yahoo, Facebook, news Web sites, & ad networks E-mail campaign

$8 million - Google, Yahoo, Facebook, news Web sites, & ad networks

E-mail campaign

Word of Mouth

Site Widgets & Icons

Mobile Marketing

Campaign Spending

Team Obama Raised nearly $200 million online, $2 million per day. Obama attracted more donors than the entire Democratic or Republican party nationwide. Almost half of Obama's unprecedented $639 million came from small donors giving $300 or less David Axelrod, media strategist. Founder of Chicago-based AKP Media David Plouffe, campaign manager. Partner, AKP Media Robert Gibbs, communications chief

Raised nearly $200 million online, $2 million per day.

Obama attracted more donors than the entire Democratic or Republican party nationwide.

Almost half of Obama's unprecedented $639 million came from small donors giving $300 or less

David Axelrod, media strategist. Founder of Chicago-based AKP Media

David Plouffe, campaign manager. Partner, AKP Media

Robert Gibbs, communications chief

Final Speech