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  2. 2. INDIA-TOURISM’S NEW ADDRESS <ul><li>Tourism has emerged as an instrument for employment generation, poverty alleviation and sustainable human development. </li></ul><ul><li>Travel and tourism industry is the second highest foreign exchange earner for India. </li></ul><ul><li>The government has given travel & tourism organizations export house status . </li></ul><ul><li>Tourism is one of the main foreign exchange earners and contributes to the economy indirectly through its linkages with other sectors like horticulture, agriculture, poultry, handicrafts and construction. </li></ul><ul><li>Domestic tourism plays a vital role in achieving the national objectives of promoting social and cultural cohesion and national integration. </li></ul>
  3. 3. India - “ A Civilization Alive” <ul><li>Heritage Site </li></ul><ul><li>Cultural Attractions </li></ul><ul><li>Beaches / Benchmarks </li></ul><ul><li>Health And Wellness - Yoga & Ayurveda </li></ul><ul><li>Shopping </li></ul><ul><li>Indian Cuisine </li></ul><ul><li>New Experience - Meditation, Naturopathy </li></ul>
  4. 4. Some attractions for tourists: <ul><li>Heritage sites: </li></ul><ul><li>Ajanta Caves </li></ul><ul><li>Ellora Caves </li></ul><ul><li>Agra Fort </li></ul><ul><li>Taj Mahal </li></ul><ul><li>Sun Temple, Konarak </li></ul><ul><li>Group of Monuments at Khajuraho </li></ul><ul><li>Cultural Attractions: </li></ul><ul><li>Holi </li></ul><ul><li>Dipawali </li></ul><ul><li>Pongal </li></ul><ul><li>Kumbh Mela </li></ul><ul><li>Many famous temples </li></ul><ul><li>Indian music and dances </li></ul>
  5. 5. <ul><li>Beaches / Benchmarks </li></ul><ul><li>Anjuna beach in Goa </li></ul><ul><li>Kovalam beach at kerela </li></ul><ul><li>Marina beach, Goa </li></ul><ul><li>Juhu beach at Mumbai </li></ul><ul><li>Baga beach at Goa </li></ul><ul><li>Dona Paula beach , Goa </li></ul>
  6. 6. <ul><li>Health And Wellness </li></ul><ul><li>Ayurveda </li></ul><ul><li>Yoga </li></ul><ul><li>Meditation </li></ul><ul><li>Shirodhara-Oil Therapies </li></ul><ul><li>Panchkarma Therapies </li></ul><ul><li>Steam Therapies </li></ul>
  7. 7. Eye-catchers for Indian Tourism
  8. 8. Let’s talk NUMBERS : <ul><li>According to World Tourism Organisation , estimates India will lead in South Asia with 8.9 million arrivals by year 2010. </li></ul><ul><li>India is poised to emerge as the second fastest growing( 8.8% ) tourism economy in the world over 2005-14 according to world travel and tourism. </li></ul><ul><li>There has been a growth of more than 13% in foreign tourists arrival at 3.9 billion in year 2005 up from 3.4 billion tourists who visited previous year. </li></ul>
  9. 9. Let’s talk NUMBERS : <ul><li>Foreign exchange earnings from tourists were up by more than 20% at $5730.86 million in 2005, up from $4769 earned the previous year. </li></ul><ul><li>According to the latest report of tourism industry, Indias medical tourism has registered an annual growth rate of 25 per cent and is expected to touch the $2 billion mark by 2012. </li></ul>
  10. 10. Average Length of Stay in the Country Source: World Tourism Organization (WTO)
  11. 11. Inbound Tourism Statistics Foreign Tourists In India (Number) source: Foreign Tourists In India (Number)
  12. 12. International Tourists Arrivals to India source: International Tourists Arrivals to India
  13. 13. Indian government on tourism sector: <ul><li>Various organisations supporting Indian tourism: </li></ul><ul><li>India Government Tourism Organization </li></ul><ul><li>Department of Tourism </li></ul><ul><li>World Tourism Organisation (WTO). </li></ul><ul><li>Indian Railway Catering and Tourism Corporation </li></ul><ul><li>Andhra Pradesh Tourism Development Corporation </li></ul><ul><li>Paryatan Bhawan </li></ul>
  14. 14. Policies by Government of India: <ul><li>In the year 2002, the Government of India announced a New Tourism Policy to give boost to the tourism sector. The policy is built around the 7-S Mantra of Swaagat (welcome), Soochanaa (information), Suvidhaa (facilitation), Surakshaa (security), Sahyog (cooperation), Sanrachnaa (infrastructure) and Safaai (cleanliness). </li></ul><ul><li>Some of the salient features of the Tourism Policy are: </li></ul><ul><li>The policy proposes the inclusion of tourism in the concurrent list of the Constitution to enable both the central and state governments to participate in the development of the sector. </li></ul><ul><li>No approval required for foreign equity of up to 51 per cent in tourism projects. NRI investment up to 100% allowed. </li></ul><ul><li>Automatic approval for Technology agreements in the hotel industry, subject to the fulfillment of certain specified parameters. </li></ul><ul><li>Concession rates on customs duty of 25% for goods that are required for initial setting up, or for substantial expansion of hotels. </li></ul><ul><li>50% of profits derived by hotels, travel agents and tour operators in foreign exchange are exempt from income tax. The remaining profits are also exempt if reinvested in a tourism related project. </li></ul>
  15. 15. Facts to know…. <ul><li>Tourists inflow from Australia </li></ul><ul><li>In the last three years the tourist arrivals from Australia to India have almost doubled to a record figure of 1,00,000. </li></ul><ul><li>Tourists inflow from Britain </li></ul><ul><li>Every year about 3000,000 tourists from Britain visit India for both business as well as leisure. </li></ul><ul><li>Tourists to India spend more.. </li></ul><ul><li>Tourists to India spent $ 372 on their visa cards in the year of 2005. This is a 25% rise from the year 2004 thereby, making India the fastest growing Asia -Pacific market for the International tourist spending </li></ul><ul><li>Earnings on Tourism </li></ul><ul><li>In 2005 India earned US $ 6.9 billion from inbound foreign tourists, which is more than twice the US $3.1 billion earned during the year 2002 </li></ul><ul><li>Leading Tourist destination </li></ul><ul><li>With nearly 140 three and two star hotels, Kerala has turned into a major hot spot for foreign tourists. However Tamil Nadu hold the second position in attracting foreign tourists. </li></ul><ul><li>Employment generated by tourism in India </li></ul><ul><li>Tourism Industry provides employment to about 2 crores of people in India. </li></ul>Source:
  16. 16. Current Scenario… <ul><li>Impact of 26/11 on Indian tourism industry </li></ul><ul><li>The Mumbai terror attack has had an impact on the otherwise booming tourism industry. The tourism ministry is doing everything it can to save the sector from a nosedive. </li></ul><ul><li>India's tourism infrastructure is yet poor when compared to the 'best of the world' standards. Yet its diverse and fascinating history has led to the creation of a booming tourism industry. Foreign visitors presently spend more than US $15.4 billion annually in India </li></ul><ul><li>As India’s tourism infrastructure develops, it could emerge as one of the biggest tourist attractions. “ The world is just starting to re-discover India ” . </li></ul>