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Crowdsourcing: From the Idea to the Real World
 

Crowdsourcing: From the Idea to the Real World

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By Olha Moroz, R&D Manager at SoftServe

By Olha Moroz, R&D Manager at SoftServe

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  • Einstein – Imagination.Ideas – create and destroy nations, start of the project.Long path.Dark matter. 78% - intangible assets
  • <2% of ideas are realizedMoneyResourcesConfidence, stolenMarketWhat to do with it?Ideas from junior employees aren’t accepted
  • Invention – new idea, Innovation – practical application into market, improvement.Problem solutionEvolutionary idea - DarvinSymbiotic idea - MorseRevolutionary idea - MarxSerendipitous discovery - FlemingTargeted innovation – Rise genomeArtistic innovation – No practical app.Philosophical idea – Never in lifeComputer-assisted discoveryMartin Cooper 1973 first cell phone.Inventors:Don’t finish projectsLeft HandedInner worldPassion – workNo friends, no children
  • Amazon – collaborative space to create and execute tasksCisco – innovative business plans in 2008 – family ($250,000)Facebook – localizationGalaxy Zoo – classify a million of galaxies (70,000 classifications per hour)General Electrics – cleaner till 2020IBM – 37,000 ideas for innovations from brainstorming with customers, employees , familyPepsi – design of Pepsi canWikipediaNasaClickworkers – array of images of Martian surface – landscape elements
  • MoneyFunSkillsPeopleDirect feedbackSocialStatus
  • Wisdom of the crowdCrowdvotingMicrowork
  • Launched 2008Max 60 daysBackersFull amountJust for art5% charge
  • No surprises here. The type of projects creators launch reflects the cultural products of their particular city. Music projects are popular in Nashville, film projects in Los Angeles, and technology projects in San Francisco.What is interesting, though, was the finding that “the higher the proportion of creative individuals in a founder’s city, the higher the chance of success for that founder.” (Check out the map below.) The idea being that if you live in a large community of creative types, the quality of your project tends to be better because of a higher standard set by greater competition. And the better the quality of your product, the better your chance of success.
  • No surprises here. The type of projects creators launch reflects the cultural products of their particular city. Music projects are popular in Nashville, film projects in Los Angeles, and technology projects in San Francisco.What is interesting, though, was the finding that “the higher the proportion of creative individuals in a founder’s city, the higher the chance of success for that founder.” (Check out the map below.) The idea being that if you live in a large community of creative types, the quality of your project tends to be better because of a higher standard set by greater competition. And the better the quality of your product, the better your chance of success.
  • Success Rate calculated by dividing the number of successfully funded projects by the number of all projects that have reached their deadline (including successful, unsuccessful, canceled, and suspended projects).Most successfully funded projects raise less than $10,000, but a growing number have reached six and even seven figures. Currently funding projects that have reached their goals are not included in this chart — only projects whose funding is complete.Funding on Kickstarter is all-or-nothing in more ways than one. While 12% of projects finished having never received a single pledge, 82% of projects that raised more than 20% of their goal were successfully funded.

Crowdsourcing: From the Idea to the Real World Crowdsourcing: From the Idea to the Real World Presentation Transcript

  • Crowdsourcing: From the Idea to the Real World By Olha Moroz, R&D Manager
  • WhyIdeasMatter ?
  • Most Ideas Will Not Survive The Journey 
  • Some of them change the world!!!
  • Invention vs. Innovation?
  • Life Cycle of Ideas InnovateMarket RegisterValue Protect Develop
  • Market of Ideas
  • Time of Lonely Inventor Has Gone!
  • Things Happen in the Crowd
  • What is Crowdsourcing?“Crowdsourcing is theprocess by which thepower of the many canbe leveraged toaccomplish feats thatwere once the provinceof a specialized few.” Jeff Howe
  • Hype Cycle for Emerging Technologies by Gartner
  • Examples
  • Strong Sides Talent Feedback Money No Management Marketing Low Risk
  • Weak SidesQualityLack of MotivationKeeping SecretsEthical, LegalWho is the Owner?
  • What Motivates People?
  • Crowdfunding
  • Kickstarter
  • http://www.kickstarter.com/
  • Where are Kickstarters?
  • Distribution of Projects by Success
  • Statistics Year 2010 Year 2011Launched Projects: 11, 130 27, 086Successful Projects: 3, 910 11, 836Dollars Pledged: $27, 638, 318 $99, 344, 382Rewards Selected: 322, 526 1, 150, 461Total Visitors: 8, 294, 183 30, 590, 342Project Success Rate: 43% 46%
  • Amount of Money Donated per Month
  • Projects Launched per Month
  • Statistics as of 9/5/2012 Projects and DollarsLaunched Total Successful Unsuccessful Live Live Dollars Success Rate Projects Dollars Dollars Dollars Projects 69,639 $343 M $290 M $36 M $17 M 3,479 43.93% Successfully Funded ProjectsSuccessfull Less than $1,000 to $10,000 to $20,000 to 100 K to $1 M + y Funded $1,000 $9,999 $19,999 $99,999 $999,999 Raised Projects Raised Raised Raised Raised Raised 29,063 3,444 19,930 3,446 1,985 248 10 Unsuccessfully Funded ProjectsUnsuccessf 61% to ully 1% to 20% 21% to 40% 41% to 60% 81% to 99% 0% Funded 80% Funded Funded Funded Funded Funded Funded Projects 37,097 7,986 22,699 4,245 1,499 476 192
  • Save Your Ideas – They May Become Real!