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SOCIAL MEDIA CASE STUDY FORAEGIS GRAHAM BELL AWARDSSubmitted by :Allied Digital Groupwww.adgonline.inTel. No. : +91-129-41...
SYNOPSIS• About Allied Digital Group• How Cisco India Leveraged Social Media  Platforms for a 360 Degree engagement with  ...
WHO ARE WE ?Pioneer in Digital Media Marketing and Innovations.Core competency : Lead Gen and Demand Gen Programs,Display ...
CASE STUDY ON 360 Degree SOCIAL MEDIA ENGAGEMENT FOR CISCO            INDIA
WHAT WE DID?• Introduced Cisco Social Media Program on Facebook,  LinkedIn and Twitter.• Partner Messages and mail shots t...
How we did it ? Incept Invite Engage Retain Listen
Cisco gave us a herculean task oftargeting TDMs ( TechnologyDecision Makers) and BDMs( Business Decision Makers) andbuildi...
PRODUCT GROUPSDATA CENTER AND VIRTUALIZATIONBORDERLESS NETWORKS                                The Mission was to build ...
GUAGE METRICS: What were Cisco’s expectations ?MONTHLY ACTIVE USERS% FEEDBACK ON ALL POSTS : 0.9%-1%POST VIEWS AND POST FE...
Integrated the 4 Pillars for Cisco IndiaCisco India Social Media PresenceCisco Social Media Ambassador ProgrammeCisco I...
Journey began on April 4th 2011
Cisco India Presence OnSocial Media Platforms
HOSTED MICROSITE   INTERFACELEADING TO CISCO INDIA WEBSITE                   Create traction for                   fans by...
Created an Engagement Page for Cisco India  Account Set up,Created a new Tab (A users lands on            Engaging with th...
Pre Curtain Raiser and Event         Coverage
Customer Testimonials or     Success Stories    RAVE REVIEWS     FROM CISCO     CUSTOMERS
Creative Messaging through Wall Graffiti
Lead Generation through Sweespstakes and Wildfire                   Applications                                          ...
Lead Generation   form to   convert  prospectcustomers to  potential   buyersWe captured  whopping 300+ Leads     from  En...
Cisco India reach on twitter  Cisco India global   influence score:         675                                    Fan fol...
Engagement and OutreachInteraction and Engagement    Cisco India is followed by    on Twitter Network       1600+ IT profe...
CISCO SOCIAL MEDIA    AMBASSADOR PROGRAMMEWe promoted Social Media AmbassadorProgramme for Cisco to bring engagementwithin...
PARTNER MESSAGING , ELECTRONIC DIRECT MAILERS ANDINTEGARTING LIVE EVENTS                                                  ...
Blogging Contest                                           A mini-website whichfor Cisco Enthusiasts                      ...
The Cisco Loyalist Badges                              This not only promoted                             Cisco’s Ambassad...
Audience spilt through Cisco SocialAmbassador Program                                                                  Cha...
Live Training Rev-Up and more…• Invited Cisco team to join Cisco India, Cisco Connected Govt. & CIN  Facebook pages.• Floa...
Community building on TwitterInspirational / Experienced Cisco members’ activity highlightedwhich the subordinates followe...
Niche Targeting via LinkedIn                                This can be join Group/                               Communit...
CISCO INTERACTION NETWORKFEW INTERACTIVE AND EFFECTIVE HIGHLIGHTS:LIVE STREAMINGAPPLICATION INTERFACE: MONKEY SURVEY, SW...
Automated RSS/ Atom Feeds                        For all the recent Press                   Notes, How to Videos, Features...
INTERACTIVE    USER INTERFACE
SWEEPSTAKESAPPLICATION FORLEAD GENERATION
CISCO CONNECTED GOVERNMENT
Human Face to Cisco PSU Segment
Corporate Social Responsibility
Social Index (Events on Flicker) : Cisco Connected Government                           Initiatives                       ...
Social Index : Cisco Connected Government Initiatives
Tools Used
WHAT WE ACHIEVED?• On the basis of Social Listening tools, Cisco India Social Media presence is  amongst the top B2B Digit...
THANK YOU 
Social Media Case Study for  AEGIS GRAHAM BELL AWARDS by ADG Online Solutions Pvt. Ltd.
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Social Media Case Study for AEGIS GRAHAM BELL AWARDS by ADG Online Solutions Pvt. Ltd.

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Social Media Case Study for AEGIS GRAHAM BELL AWARDS by ADG Online Solutions Pvt. Ltd.

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  • Transcript of "Social Media Case Study for AEGIS GRAHAM BELL AWARDS by ADG Online Solutions Pvt. Ltd."

    1. 1. SOCIAL MEDIA CASE STUDY FORAEGIS GRAHAM BELL AWARDSSubmitted by :Allied Digital Groupwww.adgonline.inTel. No. : +91-129-4107527,4116536
    2. 2. SYNOPSIS• About Allied Digital Group• How Cisco India Leveraged Social Media Platforms for a 360 Degree engagement with TDMs, BDMs and CTOs• The 3 Pillars that ADG integrated for a web viral• How we did it• What was the outcome
    3. 3. WHO ARE WE ?Pioneer in Digital Media Marketing and Innovations.Core competency : Lead Gen and Demand Gen Programs,Display Innovations, Social Media, Applications, Mobileand Search MarketingClientele Genre : B2B and B2CADGs Motive: To improve your Business, whether it is Brand building orincreasing salesGeographic Presence :HQ : DelhiBranch Offices: Chandigarh, Mumbai and Bermingham
    4. 4. CASE STUDY ON 360 Degree SOCIAL MEDIA ENGAGEMENT FOR CISCO INDIA
    5. 5. WHAT WE DID?• Introduced Cisco Social Media Program on Facebook, LinkedIn and Twitter.• Partner Messages and mail shots to spread awareness• Web events catering different expertise• Viral engagement – Targeting the Cisco community• Creative content display with Call to action• Measurement of Engagement / Interest Level• Score wise segmentation of the Active Community• Rewards and Recognitions
    6. 6. How we did it ? Incept Invite Engage Retain Listen
    7. 7. Cisco gave us a herculean task oftargeting TDMs ( TechnologyDecision Makers) and BDMs( Business Decision Makers) andbuilding Brand presence andcommunity for Cisco India on SocialMedia Platforms “And we took the challenge”
    8. 8. PRODUCT GROUPSDATA CENTER AND VIRTUALIZATIONBORDERLESS NETWORKS The Mission was to build aCOLLABORATION very niche community of the mentioned target Segment. Non Cisco, NonTARGET SEGMENT Students etc.CTOsIT HEADSTDMsBDMsTechnology Purchase Decision Makers
    9. 9. GUAGE METRICS: What were Cisco’s expectations ?MONTHLY ACTIVE USERS% FEEDBACK ON ALL POSTS : 0.9%-1%POST VIEWS AND POST FEEDBACK : 40-45% OFOVERALL FANBASERETWEET RATIO : 50%KLOUT SCORE: 45+
    10. 10. Integrated the 4 Pillars for Cisco IndiaCisco India Social Media PresenceCisco Social Media Ambassador ProgrammeCisco Interaction NetworkCisco Connected Government
    11. 11. Journey began on April 4th 2011
    12. 12. Cisco India Presence OnSocial Media Platforms
    13. 13. HOSTED MICROSITE INTERFACELEADING TO CISCO INDIA WEBSITE Create traction for fans by embedding an interactive Cisco India Video on the Page
    14. 14. Created an Engagement Page for Cisco India Account Set up,Created a new Tab (A users lands on Engaging with this Engagement users through contest andPage when he likes promotions Cisco India )
    15. 15. Pre Curtain Raiser and Event Coverage
    16. 16. Customer Testimonials or Success Stories RAVE REVIEWS FROM CISCO CUSTOMERS
    17. 17. Creative Messaging through Wall Graffiti
    18. 18. Lead Generation through Sweespstakes and Wildfire Applications Incentivized Like page to attract maximum eyeballs
    19. 19. Lead Generation form to convert prospectcustomers to potential buyersWe captured whopping 300+ Leads from EnterpriseAudience and IT Purchase decision makers in a spam of 30 Days
    20. 20. Cisco India reach on twitter Cisco India global influence score: 675 Fan following consistently increasing on Twitter Network
    21. 21. Engagement and OutreachInteraction and Engagement Cisco India is followed by on Twitter Network 1600+ IT professionals and 481 links have been shared in the Twitter community
    22. 22. CISCO SOCIAL MEDIA AMBASSADOR PROGRAMMEWe promoted Social Media AmbassadorProgramme for Cisco to bring engagementwithin Cisco India Ecosystem
    23. 23. PARTNER MESSAGING , ELECTRONIC DIRECT MAILERS ANDINTEGARTING LIVE EVENTS Live Events Included the links of Facebook event page and twitter handle within these mailers.
    24. 24. Blogging Contest A mini-website whichfor Cisco Enthusiasts covered pillar to post info. On Cisco Social Ambassador Program Microsite of Social Ambassador Club This worked as a fair medium to engage usersand also monitor their involvement as per their expertise areas.
    25. 25. The Cisco Loyalist Badges This not only promoted Cisco’s Ambassador Drive but also helped us to segregate the Cisco people on SM platforms
    26. 26. Audience spilt through Cisco SocialAmbassador Program Champions Enthusiasts Onlookers Laggards On the basis of Cisco Social Media Ambassador Activity initiated for niche community of Cisco employees in India, monitoring their activity and engagement and knowledge on Social Media
    27. 27. Live Training Rev-Up and more…• Invited Cisco team to join Cisco India, Cisco Connected Govt. & CIN Facebook pages.• Floated Poll Questions on the basis of Live Trainings held• Quizzes and random questions from the online trainings• “How To” articles from different expertise areas• Personalized messages seeking Feedback on the trainings in order to receive accurate responses.• Group Discussions in the Cisco C Club/ sub-groups relevant to Cisco architectures• Floated Tweet-a-thon of #tags on the basis of key topics discussed in the live trainings
    28. 28. Community building on TwitterInspirational / Experienced Cisco members’ activity highlightedwhich the subordinates followed and also invited theirfollowers to join in the community
    29. 29. Niche Targeting via LinkedIn This can be join Group/ Community/ Event/ Page Invitation sent directly to user’s inbox
    30. 30. CISCO INTERACTION NETWORKFEW INTERACTIVE AND EFFECTIVE HIGHLIGHTS:LIVE STREAMINGAPPLICATION INTERFACE: MONKEY SURVEY, SWEEPSTAKES, WILDFIRE, NORTH SOCIAL etc.SMO/SOCIAL BOOKMARKING FOR MANUAL PROMOTIONNPS SCORE REVIEWLEAD GEN PROGRAMMES
    31. 31. Automated RSS/ Atom Feeds For all the recent Press Notes, How to Videos, Features or Articles by Jimmy Ray Purser; we can create an RSS Graffiti
    32. 32. INTERACTIVE USER INTERFACE
    33. 33. SWEEPSTAKESAPPLICATION FORLEAD GENERATION
    34. 34. CISCO CONNECTED GOVERNMENT
    35. 35. Human Face to Cisco PSU Segment
    36. 36. Corporate Social Responsibility
    37. 37. Social Index (Events on Flicker) : Cisco Connected Government Initiatives Cisco India participation in Government Projects
    38. 38. Social Index : Cisco Connected Government Initiatives
    39. 39. Tools Used
    40. 40. WHAT WE ACHIEVED?• On the basis of Social Listening tools, Cisco India Social Media presence is amongst the top B2B Digital Landscape in India• A refined Community of Approximately 50,000 CTOs, IT Heads, TDMs and BDMs on Facebook, LinkedIn, Twitter and YouTube• Head to head progression with Cisco’s Global Presence• India has been applauded in APAC for the Social Media initiative. Our performances have the lead the way for other regions to follow• Increased SOV for products and Solutions of Cisco India on the web• Social Media has hogged the limelight and has been practically focused upon for all the Cisco India internal employee
    41. 41. THANK YOU 
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