Case Study on Social Media MarketingFor – Belkin IndiaBy - ADG Online Solutions Pvt. Ltd.
Back in 2010… Belkin, a California based digital and lifestyle accessories brand sprouted in India
and their vision… Strong Brand Presence Aggressive Product Selling Remarkable shift from start-up to Market Leader in Wireless Networking Space in India
The biggest challenge…Social Media was theonly medium chosen togo ahead consideringits cost, proliferatedoutreach and targetedapproach.
yet we stayed ajar… We targeted young buyers, technology enthusiasts and prime purchase decision makers in more than 30 days across India
Who are we? Pioneer in Digital Media Marketing and Innovations. Core competency : Lead Gen and Demand Gen Programs, Display Innovations, Social Media, Applications, Mobile and Search Marketing Clientele Genre : B2B and B2C ADGs Motive: To improve your Business, whether it is Brand building or increasing sales Geographic Presence : HQ : Delhi Branch Offices: Chandigarh, Mumbai and Bermingham
we chalked out…A five step revolutionary approach,3.Incept4.Invite5.Engage6.Retain7.Listen
Synopsis• How Belkin India Leveraged Social Media Platforms• The Level of Innovations taken place on Belkin Facebook• Digital Ecosystem and its roots• What we achieved
the brewing vessels… ceb ook Fa You tube T witter L inked In
Belkin India Facebookat this minute has1,04,726 Fans!! and 50% of these interact daily
how we reached here? Invited Special friends animated and their Creatives, mascot friends Interactive messaging skin integrations, Sales, Like page, customer Sweepstakes, Groups, queries Games communities, testimonials followers
Belkin Social Media Superstar Bahadur Sherpa or Belkin’s social mascot was the first wave of innovation + creativity on Facebook. From going hospitals to witnessing F1, Sherpa has been the Blue-eyed Boy of Belkin India and its social network
Social Listening…Tweet-a-thonamidst 140 charprecision
tweet tree… Score for Belkin India on Twitter claimed 91 most popular brand
The entire ecosystem… Social Media pumps the heat in display, search as well as digital PR promotion of brand Belkin
but the best is… Belkin remains the sweetheart of its fans
Inferences• Well positioned brand against competition (Ranked No. 1 by IDC)• Established a Loyal Community(Fan base of 1,00, 000+ fans)• Increased Awareness on Belkin (Monthly Active Users: 97,038, Post Views ; 1,164,601)• Nominated among best 6 Gadgets by NDTV Gadgets• Impact on Overall Sales and better positioning of post sales support to retain Happy Customers !