Case Study on Social Media Marketing by ADG Online Solutions Pvt. Ltd.


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B2C Case Study on Social Media Marketing by ADG Online Solutions Pvt. Ltd.

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Case Study on Social Media Marketing by ADG Online Solutions Pvt. Ltd.

  1. 1. Case Study on Social Media MarketingFor – Belkin IndiaBy - ADG Online Solutions Pvt. Ltd.
  2. 2. Back in 2010… Belkin, a California based digital and lifestyle accessories brand sprouted in India
  3. 3. and their vision… Strong Brand Presence Aggressive Product Selling Remarkable shift from start-up to Market Leader in Wireless Networking Space in India
  4. 4. The biggest challenge…Social Media was theonly medium chosen togo ahead consideringits cost, proliferatedoutreach and targetedapproach.
  5. 5. yet we stayed ajar… We targeted young buyers, technology enthusiasts and prime purchase decision makers in more than 30 days across India
  6. 6. Who are we? Pioneer in Digital Media Marketing and Innovations. Core competency : Lead Gen and Demand Gen Programs, Display Innovations, Social Media, Applications, Mobile and Search Marketing Clientele Genre : B2B and B2C ADGs Motive: To improve your Business, whether it is Brand building or increasing sales Geographic Presence : HQ : Delhi Branch Offices: Chandigarh, Mumbai and Bermingham
  7. 7. we chalked out…A five step revolutionary approach,3.Incept4.Invite5.Engage6.Retain7.Listen
  8. 8. Synopsis• How Belkin India Leveraged Social Media Platforms• The Level of Innovations taken place on Belkin Facebook• Digital Ecosystem and its roots• What we achieved
  9. 9. the brewing vessels… ceb ook Fa You tube T witter L inked In
  10. 10. Belkin India Facebookat this minute has1,04,726 Fans!! and 50% of these interact daily
  11. 11. how we reached here? Invited Special friends animated and their Creatives, mascot friends Interactive messaging skin integrations, Sales, Like page, customer Sweepstakes, Groups, queries Games communities, testimonials followers
  12. 12. Celebrate with Us!!
  13. 13. Traction on the Belkin Wall
  14. 14. Belkin Social Media Superstar Bahadur Sherpa or Belkin’s social mascot was the first wave of innovation + creativity on Facebook. From going hospitals to witnessing F1, Sherpa has been the Blue-eyed Boy of Belkin India and its social network
  15. 15. Belkin App GalleryThis Sweepstakesgave Belkin 500prospectbuyers.
  16. 16. Sweepstakes Campaign 704 Original Leads generated by Sweepstakes application
  17. 17. Social GamificationFirst ever Facebook Game based on Brand Products
  18. 18. e-cart evolution
  19. 19. every word counts…
  20. 20. Having fun is essential…
  21. 21. Oodles of Wall Creativity
  22. 22. Belkin YouTube Channel
  23. 23. Watch, Publish, Share… Belkin India Channel boasts of an average 80+ Views per week
  24. 24. Belkin @ LinkedIn… 32% long to be sconnection es Industry IT Servic
  25. 25. Enterprise connect… 2,130 550Professionals Membersare connected participate in to Belkin Belkin’s Group via LinkedIn Discussions
  26. 26. Twitter wallpaper…
  27. 27. Social Listening…Tweet-a-thonamidst 140 charprecision
  28. 28. tweet tree… Score for Belkin India on Twitter claimed 91 most popular brand
  29. 29. The entire ecosystem… Social Media pumps the heat in display, search as well as digital PR promotion of brand Belkin
  30. 30. but the best is… Belkin remains the sweetheart of its fans
  31. 31. Inferences• Well positioned brand against competition (Ranked No. 1 by IDC)• Established a Loyal Community(Fan base of 1,00, 000+ fans)• Increased Awareness on Belkin (Monthly Active Users: 97,038, Post Views ; 1,164,601)• Nominated among best 6 Gadgets by NDTV Gadgets• Impact on Overall Sales and better positioning of post sales support to retain Happy Customers !
  32. 32. Contact UsVisit: Our Corporate Office:Call: 0129-4107527 ADG Online Solutions PrivateFor Marketing Plans, Contact: Limited LB 2,3Name : Deepa Sayal Charmwood Plaza, CharmwoodDesgn : Director-key Accounts VillageEmail : Surajkund,Mobile :+ 91-9711134111 Faridabad-121009