Social Media Marketing- IT Vision

Social Media Marketing

IT Vision Egypt• IT Vision is a Digital Marketing Agency engaged in the field of internet solutions and e‐marketing since Oct. 2000. IT Vision is now serving more than 500 clients in Egypt and overseas, providing them with highest quality.

Recognition• 11 years of experience in e‐Business• 500 Clients at Egypt and Overseas• 13 Web Design Awards• Founder of Egypt Web Academy• Founder of Egypt Web Awards competition

Mission• Support market leader companies to achieve return on marketing investment by offering integrated digital marketing services.

Clients

Services• Social Media Marketing • Pay Per Click• Search Engine Marketing • SMS, Email Marketing• Online Advertizing • Buy Web Traffic• Social Media Radar • Web Design

Social Media Marketing

Market your Brand, products, or services using socialmedia networks by achieving Word of Mouth marketing .

Social networking is now THE MOST popular activity online.9

Social Media Growth10

Social Media has shifted control of brand and products away fromcorporations to the hands of the people PEOPLE ARE CONTROLLING YOUR BRAND 11

Social Media represents the evolution of the conversation and digital user experience12

Customer’s buying behavior Social Social Social13

4 Million users from Egypt 4 Million users from Egypt FACEBOOK17

Facebook in Numbers• More than 500 million active users• 50% of our active users log on to Facebook in any given day• More than 35 million users update their status each day• More than 60 million status updates posted each day• More than 3 billion photos uploaded to the site each month• More than 5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each week• More than 3.5 million events created each month• More than 3 million active Pages on Facebook• More than 1.5 million local businesses have active Pages on Facebook• More than 20 million people become fans of Pages each day• Pages have created more than 5.3 billion fans 18

Average User Stats• Average user has 130 friends on the site• Average user sends 8 friend requests per month• Average user spends more than 55 minutes per day on Facebook• Average user clicks the Like button on 9 pieces of content each month• Average user writes 25 comments on Facebook content each month• Average user becomes a fan of 4 Pages each month• Average user is invited to 3 events per month• Average user is a member of 13 groups 19

Facebook For Business

Why does your business need a Facebook fan page?• Improve your relationships with your clients• Drive more traffic to your website• Generate leads and build your email list• Sell more products/services• Announce special offers• Announce upcoming events• Share photos and videos• Get feedback from clients• Chat with clients• Improved Search Engine Optimization 21

Several Ways on Facebook22

What can IT Vision do ?1. Face Book Fan Page Design2. Fan Page Management3. Fan Page Maintenance (monthly)23

Facebook Fan Page Design• Direct Access link to Facebook like: http://www.facebook.com/YourCompanyName• Full customization look and feel design of the fan page• Create Welcome page tab• Create Services page tab• Create promotions page tab• Create page tab link to (your) You tube channel• Create extra 3 page tabs24

Facebook Fan Page Management• Dedicate fan page management specialist to manage and replay all activity and comments on the wall• Increase fans interaction on the wall• Invite targeted customers to join the fan page• Join multiple same interests groups• Do several viral marketing activity on face book25

Facebook Fan Page Maintenance ( monthly )• Monthly status report of your fans and fan page on facebook.• Monthly competitor analysis report• Add extra modules and tabs (3 page tabs per month)• Update it with new promotions and services26

Twitter The most growing social network 1000 % yearly growth27

Level of Twitter Engagement29

What can IT Vision do ?• Build your account• Special Design with look and feel that match your brand• Market your account to Twitter users.30

YOU TUBE 14 Hours uploaded on You Tube every 1 Minute31

Branded Channel32

Branded Channel33

Branded Channel34

Why have a YouTube Branded Channel?• Increased online ad awareness• Increased brand favorability• Increased consideration intent• Expanded brand awareness• Improved brand perception• Improved the likelihood of conversion35

YouTube Channel Improved Customer Perceptions36

+ = Better Efficiency38

YouTube and TV drive sales independently ‐but combination of TV plus YouTube is much more powerful.39

What can IT Vision do ?• Create your Branded Channel with unique design to match your brand• Upload your Ads videos• Market your channel to YouTube users40

Successful Cases Egypt Vodafone41

245,255 Fans42

Fans Growth• 124,000 at May 2010• 245,000 at July 2010More than 120,000 fans joined Vodafone Egypt fan page in only 2 months43

Successful Cases WorldWide Starbucks44

Thank you www.itvision.com.eg47

http://www.itvision.com.eg	278
http://itvision.com.eg	41

Social Media Marketing- IT Vision

by Ahmed Sabry

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