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Selecting right-keywords
 

Selecting right-keywords

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    Selecting right-keywords Selecting right-keywords Presentation Transcript

    • Search Engine Optimization
      Select Best Key Words
      By: Eng. Ahmed Sabry
      IT Vision – Egypt Web Academy
      a.sabry@itvision.com.eg
    • How are people finding websites?
      Search Engines81 %
      Links exchange 59 %
      Someone told me (WOM) 57 %
      Magazine 52 %
      TV 48 %
      Guessed the address 42 %
      Bulk e-mail 39 %
      National newspaper 37 %
      Banner Ads 21 %
      Radio 19 %
      From a local newspaper 17 %
      Billboard /poster 12 %
      Direct mail 10 %
      [Source Forrester research]
    • Facts & Numbers
      90% of all web users depend on search engines to find products and information
      The Top search engines account 85-95% of all searches on the web
      47% of searchers NEVER look at pages ranked below #30 (first 100 search result)
    • What are Search Engines?
      Conceptually, search engines are similar to the common yellow-pages
      Search engines are mainly used to find specific products or information on the Internet
      The term “search engine” is generically used to describe both true search engines and directories
    • Relationship between Search Engines
    • The Search Engine Challenge
      Getting on the top pages of the main engines and staying there is no easy task (but it’s worth the trouble).
    • Learn how they work and how they rank web sites
      Search engines secrets
    • How To Get Your Site There
      STEP 1 – Optimise Site
      <heading tags>+ <title tags>+ <alt tags>+ <keyword relevancy>+ <keywords in content>+ <inbound lines>+ <meta tags>
      Repeat the Process
      STEP 2 – Submit site to search engines
      STEP 4 – Ranking
      Yahoo/Google etc.1.www.companyA.com2.www.companyB.com3.www.companyC.com4.www.companyD.com5.www.companyE.com
      URL Submissionwww.yourcompany.com
      Home
      About
      Services
      STEP 3 – Search engine spiders “crawl” through the pages in the site. An algorithm is applied and the site is indexed
    • The major search elements
      Title
      Meta data
      (Description & Words)
      Pages content
      Images text
      Alt= tags
    • Meta data elements
      <head>
      <TITLE>**EGYPT web design + ADSL in Egypt , webdesign and emarketing </TITLE>
      <meta name="keywords" content=" ITvision,egypt,internet in egypt,web development,web design in egypt,,domain,network,Cairo,egypt,egypt,web company,egypt,web site submission, web site promotion,business promotion, business marketing">
      <meta name="description" content="OVER 300 CLIENT trust ITVISION-EGYPT in internet services web design ,hosting,web marketing and domain name registeration in egypt">
      <meta name="robots" content="index, follow">
      <meta name="copyright" content="ITvision Egypt">
      <meta name="revisit-after" content="7 days">
      </head>
    • Meta data elements
      elements
    • The Golden Rule
      KEYWORDS HERE, KEYWORDS THERE, KEYWORDS EVERY WHERE ON YOUR SITE.
    • Process of SEO
      Select best
      Key search Phrase (Keywords)
      Prepare your site with those key words (Optimization)
      Submit your site to major search engines (Submission)
      Monitor your rank with targeted keywords on search engines (Ranking report)
    • Keywords Selection
      "Target the wrong keywords
      and all your efforts will be lost."
    • Why this happened?
    • Time of SEO Proces
      1 Day
      Select best
      Key search Phrase (Keywords)
      Prepare your site with those key words (Optimization)
      15 Days
      7 Days
      Submit your site to major search engines (Submission)
      Monitor your rank with targeted keywords on search engines (Ranking report)
      60 Days
    • People spent only 1% of total search engine submission process in selecting Keywords
    • They select their choice Keywords
    • How you can WIN?
    • Selecting Keywords
      Choose the most competing keywords
      (Balance your keywords)
    • Database of searches done:
      Access database of people searches .
      You enter some keywords, and they tell you how often people search for them,
      Tell you how many competing sites use those keywords.
      (Some database have 30 Millions quires)
    • 1. Top 20,000 keywordsThese are the latest 20,000 words as of this week. Max size of zip file is 200k. (100$)
      2. Top 100,000 keywordsThese are the latest top 100,000 words as of this week. Max size of zip file is 1MB ($500)
      3. Top 500,000 keywordsThese are the latest top 500,000 words as of this week. Max size of zip file is 5MB. ($2000)
    • Keyword Count
      Once you have found all the words that relate to your business, you can check these words in popularity database.
      Ex: Keyword “golf” :
      *Count - Number of times the word has appeared in search database
    • Suggest keywords combinations
      Find all keyword combinations that bear any relation to your business or service - many of which you might never have considered.
      You'll find out how popular these keywords really are.
    • Keyword Competing
      Find the balance between the total number of competing web pages for each search engine, and popularity of the search term. Then attack the niches!
    • Keyword Competing
    • Same meaning keywords
      You need related keywords to take advantage of other keywords that mean the same thing. You'll end up with a lot more traffic.
      What will I get if I enter 'GOLF'?
    • Capitalize on misspellings
      This is great for finding niches.
      No-one on the net really targets misspellings. How can they? They don't know what they are.
    • You know your business much better than anybody Else
      You know the special terms that are used in your branch and you know what you should search for when you're looking for products like yours.
    • Your customers don't know as much as you
      They don't know your terminology and they might use totally different keywords. For example, a recent study found out that many people search for the keyword "nose job". If you optimize your web page for the keyword "rhinoplasty" then these web surfers won't find your site.
    • Did you consider the intention of the searcher?
      Just because a keyword is used very often on search engines it doesn't mean that you'll get many customers. People who find your website through a special keyword might not be interested in purchasing.
    • conversion
      When web surfers want to purchase something online, they go through three research phases. Web surfers usually start with general keywords.
       
      After becoming more educated about a particular product or service, they  will use more specific keywords. As soon as the web surfers know what they want, they use specific keywords
    • Keywords for browsing
      During the first research phase, web surfers use general keywords to find information. For example, a web surfer might be interested in an MP3 player. The keyword that the web surfer might use in search engines could be:
       
      mp3 player
    • Keywords for comparing
      In the second research phase, web surfers narrow their selection because they now know what type of product they want. For example, the web surfer might have found out the he is interested in an USB stick MP3 player with 1 GB flash RAM. The keywords of these web surfers are more specific:
       
      mp3 player 1 GBmp3 player usb stickmp player under $100trekstor mp3 player
    • Keywords for buying
      During the last research phase, web surfers know what they want to purchase. They are just looking for the website with the best offer. For that reason, these surfers use very specific keywords:
       
      trekstor i.beat cebrax 1 GBtrekstor i.beat cebrax 1 GB free shippingphilips SA178/07 1 GB
       
    • Keywords for buying
      During the last research phase, web surfers know what they want to purchase. They are just looking for the website with the best offer. For that reason, these surfers use very specific keywords:
       
      trekstor i.beat cebrax 1 GBtrekstor i.beat cebrax 1 GB free shippingphilips SA178/07 1 GB
       
    • What is the KEI
      Keyword Effectiveness Index
    • What is the KEI (Keyword Effectiveness Index)?
      The KEI compares the number of searches for a keyword with the number of search results to pinpoint which keywords are most effective for your campaign.
      The formular for KEI is
      Searches * Searches / Number of results.
    • Is this a good indicator for useful keywords?
      According to the KEI definition, the best keywords are those that have many searches and that don't have much competition in the search results.
      However, the KEI makes no statement about the quality of the competition. While there might be only a few competitors in the search results, these competitors
    • Cheap traffic and More Cash in your pocket
      Spelling mistakes are 10% of total search (Source: google)
    • http://www.misspelledkeywords.com/
    • Conclusion
      Selecting right keywords is the root of search engine submission tree
    • Thanks