Google presentation dec 14
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  • Awareness See on TV commercial to Home Page of YouTube Search for more information and visit website Interest Hear from friends at party to Facebook friends recommendations Go to store to see product to Search and visit website Consideration Read expert advice in magazine to Blogs and Product Reviews Demo at Store to Visit comparison shopping engines and multiple sites Purchase Go to Store to BOTH
  • Start by asking the audience about how many people are on email ? Facebook ? Twitter ? Watched videos online over the last couple of days ? Well very soon – I mean within the next couple of years all human knowledge will be accessible to all people, all the time , in all languages, at all devices , any where in the world almost Free of charge !!! What a step is this for man Kind !!! The question is : What are you guys doing about it ?
  • SPEAKER NOTES (Mar 07 data comparing Google’s share of search page views, as a percentage of total page views within the country. Share figures quoted exclude search page views from third parties in Google’s Search Network e.g. ask.co.uk. Greek data is from Q1/Q2 2006 surveys which included the question “ Which of the following is the search engine that you use the most?”)
  • Professor registers their class or student organization Students recruit a local business client Students develop and submit pre-campaign proposal Students run a 3 week AdWords campaign Students develop and submit a post-campaign summary Google judges teams on a proprietary algorithm Academics judge teams on written reports Winners flown to Google Headquarters Global winner Three regional winners (Americas, EMEA, Asia Pacific) Six regional finalists (Americas, EMEA, Asia Pacific)

Google presentation dec 14 Presentation Transcript

  • 1. & Egypt Opportunity
  • 2. . 800 exabytes Internet users worldwide Mobile Subscribers Digital information in the world – videos, photos, music, texts, etc. 2010 2010 2010 1.9 B 4.6 B
  • 3. . 800 exabytes Internet users worldwide Mobile Subscribers Digital information in the world – videos, photos, music, texts, etc. 2010 2020 2010 2020 2010 2020 53 zettabytes 1.8 B 4.6 B 5 B 10 B
  • 4. The Internet today online / week by Western Europeans 49% 1 billion 4 Billion + Google searches per day 220 Billion+ Emails and IMs sent per day 1 Billion+ Video playbacks per day 30 hours Video uploads every minute to YouTube 300,000 Android Activation Per Day
  • 5. The Purchase Funnel Has Changed Awareness Interest Consideration Purchase Traditional Analog New Digital
  • 6. 1.9 billion online via PC 4.6 billion with mobile phones
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  • 16. Let’s talk about Search
  • 17. It might be boring !!!
  • 18. But believe me it works !!!
  • 19. Google is the clear search market leader Europe 74% Belgium 90% Austria 93% Denmark 92% Finland 89% France 78% Germany 75% UK 72% Switz. 73% Sweden 86% Spain 85% Russia 31% Norway 80% Egypt 96% Ireland 83% Italy 73% Market share of search page views, measured by Media Metrix and NetRatings – (except Russia – Jan 2010
  • 20. In fact Leisure Travel is the most researched online of all product categories
  • 21. Global Opportunity ( Travel Queries on Search / Monthly ) 670 Million Searches 1.2 Billion Searches * September, 2010 440 Million Searches 480 Million Searches 105 Million Searches 90 Million Searches 210 Million Searches
  • 22. Global Opportunity ( Travel Queries on Search / Monthly ) * September, 2010 Global Travel Queries On Search = 3,195 Million
  • 23. Global Opportunity ( Egypt Related Queries on Search / Monthly ) * September, 2010 Global Travel Queries Related On Egypt On Search = 51 Million Queries Example Keywords Cairo Flight Travel To Egypt Egypt Holiday Hurghada Beaches Hotels Sharm El Sheikh
  • 24. Latin America Opportunity ( Egypt Related Queries / Monthly ) 3.3 Million Searches * September, 2010
  • 25. Europe Opportunity ( Egypt Related Queries on / Monthly ) * September, 2010 19 Million Searches
  • 26. North America Opportunity ( Egypt Related Queries / Monthly ) * September, 2010 10.6 Million Searches
  • 27. Asia Opportunity ( Egypt Related Queries on / Monthly ) * September, 2010 7 Million Searches
  • 28. Africa Opportunity ( Egypt Related Queries on Monthly ) * September, 2010 7.6 Million Searches
  • 29. Australia Opportunity ( Egypt Related Queries / Monthly ) * September, 2010 1.4 Million Searches
  • 30. Middle East Opportunity ( Egypt Related Queries / Monthly ) * September, 2010 1.7 Million Searches
  • 31. Travellers Purchase Behaviour ( UK )
  • 32. Travellers Purchase Behaviour ( UK )
  • 33. Travellers Research Behaviour ( UK )
  • 34. Travellers Purchase Behaviour ( Germany )
  • 35. Travellers Research Behaviour ( Germany )
  • 36. Time Vs Spend Research Time spent Online & Corresponding AdSpend.
  • 37. So What does this mean for Egypt Travel Business ?
  • 38. Jump In Be Present Be in Video Be in the Cloud Be Mobile
  • 39. The Challenge
    • A truly global student
    • competition
    • In three years about 30,000 students in 70 countries at 800 institutions and 7,000 businesses participated
    www.google.com/onlinechallenge
  • 40. Google AdWords are Sponsored Links Sponsored Listings Your message reaches customers at the moment they demonstrate interest Query Natural Search Results generated algorithmically – unbiased and unpaid No charge unless an AdWords Sponsored Link is clicked.
  • 41. Google Advertising Auction Speed Google auctions close almost instantaneously Scale Live auction run for almost every single query – every user, everywhere around the world Quality In addition to “price” there’s a consumer component – critical for usefulness
  • 42. Basic Steps
  • 43. Thanks for Listening Questions?