Digital Marketing stats in Egypt and The Middle East- ITVision - 2011

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The latest digital marketing insights in the MENA area

The latest digital marketing insights in the MENA area

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  • 1. Digital Marketing Statistics in The Middle East 2010 - 2011 www.itvision.com.eg
  • 2. Companies in Middle East and North Africa are spending 22% of their annual marketing budget on digital. 58% of companies are increasing digital budgets this year.Source: The State of Digital Marketing in the Middle East and North Africa, by EConsultancy, Apr. 2011
  • 3. MENA: What percentage of your overall marketing budget is spent on digital marketing?Source: The State of Digital Marketing in the Middle East and North Africa, by EConsultancy, Apr. 2011 www.itvision.com.eg
  • 4. Which online channels do you use for marketing?Source: The State of Digital Marketing in the Middle East and North Africa, by EConsultancy, Apr. 2011 www.itvision.com.eg
  • 5. Social media is a strong channel for marketing and growing fast. 56% of companies are using off-site social media (e.g. Twitter, Facebook). 23% are using on-site social media (e.g. blogs, forums, ratings & reviews).Source: The State of Digital Marketing in the Middle East and North Africa, by EConsultancy, Apr. 2011 www.itvision.com.eg
  • 6. 53% of companies are increasing budgets for mobile marketing. 51% are increasing budgets for video advertising.Source: The State of Digital Marketing in the Middle East and North Africa, by EConsultancy, Apr. 2011 www.itvision.com.eg
  • 7. Barriers preventing companies from investing more money in digitalSource: The State of Digital Marketing in the Middle East and North Africa, by EConsultancy, Apr. 2011 www.itvision.com.eg
  • 8. Are you increasing or decreasing budgets for the following digital channels in 2011?Source: The State of Digital Marketing in the Middle East and North Africa, by EConsultancy, Apr. 2011 www.itvision.com.eg
  • 9. Barriers preventing companies from investing more money in digitalSource: The State of Digital Marketing in the Middle East and North Africa, by EConsultancy, Apr. 2011 www.itvision.com.eg
  • 10. • Egypts online consumers spent an estimated $ 2.1 billion on retail e-commerce during 2009. • [Source: Arab Advisors Group, via ArabCrunch, September 2010] • 32% of MENA internet users buy online. • [Source: Spot On, September 2010] • Retailers across Middle East sell $90 billion in goods and services online in 2010, up 37% from last year.Source: StartupArabia, 2010 www.itvision.com.eg
  • 11. Source: Media consumption & habits of MENA Internet users, by Effective Measure and Spot On PR, September 2010 www.itvision.com.eg
  • 12. Egypt e-shoppers are 18% of internet users buying onlineSource: Spot On, September 2010 www.itvision.com.eg
  • 13. Source: Media consumption & habits of MENA Internet users, by Effective Measure and Spot On PR, September 2010 www.itvision.com.eg
  • 14. Source: Media consumption & habits of MENA Internet users, by Effective Measure and Spot On PR, September 2010 www.itvision.com.eg
  • 15. Internet penetration in Arab StatesSource: ITY World Telecoms/ICT Indicators Database, via socialize.ae, 2010 www.itvision.com.eg
  • 16. Growth of internet-enabled devices in the Middle Eastern regionSource: Middle East Internet Users, via Real-Opinions, 2010 www.itvision.com.eg
  • 17. Where is the internet being accessed from?Source: Middle East Internet Users, via Real- Opinions, 2010 www.itvision.com.eg
  • 18. Percentage use of varying types of mobile apps.Source: Spot On, January 2011 www.itvision.com.eg
  • 19. Percentage of internet users who go online on their mobile phones.Source: Spot On, January 2011 www.itvision.com.eg
  • 20. 32% of mobile internet users own TWO devices.Source: Spot On, January 2011 www.itvision.com.eg
  • 21. Interest in tablet devices among mobile internet users greater than general internet usersSource: Spot On, January 2011 www.itvision.com.eg
  • 22. Influence of media upon purchase decisions (MENA)Source: Middle East Internet Users, via Real- Opinions, 2010 www.itvision.com.eg
  • 23. 95% of Twitter users welcome brand engagementSource: Spot On PR, March 2010 www.itvision.com.eg
  • 24. 50% of MENA Twitter users have made a purchase as a result of TwitterSource: Spot On PR, March 2010 www.itvision.com.eg
  • 25. Source: socialbakers.com www.itvision.com.eg
  • 26. Source: socialbakers.com
  • 27. Source: socialbakers.com
  • 28. Top Brands on Facebook www.itvision.com.eg
  • 29. Egypt has 22% of Arab Facebook users www.itvision.com.eg
  • 30. Advertising expenditure in the USA Internet grew from 0.1% to 11% in 10 years. $22B from $200B Industry ~ 11% Market grew from $100B to $201B 100% 90% 80% Internet 70% Outdoor 60% Radio 50% Magazines 40% TV 30% Newspapers 20% 10% 0% 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 30Source : Zenith Optimedia www.itvision.com.eg
  • 31. Advertising Industry in Egypt 9 Advertising in Billions of EGP 8 7 6 5 4 3 2 1 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 31Source : Zenith Optimedia www.itvision.com.eg
  • 32. Contact UsCairo Office : 10 Samir Abd Alraof St. - Extension Makram ebid st., - Nasr City - Cairo - Egypt Tel.: (+202) 2670 0351 (+202) 2670 0352 Fax : (+202) 2275 5425 Email: info@itvision.com.eg CEO: Eng. Ahmed Sabry Tel.: +2-010-6306262 Email: a.sabry@itvision.com.eg www.itvision.com.eg
  • 33. Thank You www.itvision.com.eg33 www.itvision.com.eg