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Website Design Best Practices

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Read why it's important to have an effective website for your business to attract prospective clients, generate more leads with high conversion rates to gain business growth. …

Read why it's important to have an effective website for your business to attract prospective clients, generate more leads with high conversion rates to gain business growth.

Functional Website + SEO = Success

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  • 1. itvibes.com itvibes.com/facebook WebsiteBest Practices by Siva Yenneti ITVibes, Inc. IS YOUR WEBSITE SETUP TO GENERATE LEADS? © 2011 ITVibes, Inc. All rights reserved. Material may not be reproduced or distributed in any form without permission.
  • 2. Our Value Proposition 1. Web Solutions 1. Design, Content Strategy, CMS 2. Social Media 1. Marketing, Training, Integration 3. Business Apps 1. CRM, Email Marketing 4. SEO 1. Onsite, Local, Back links2 4/14/2011 Website Design Business Tools Social Media Online Marketing
  • 3. Web is your new home 1. Build it better than your neighbor 2. Design it with interesting theme 3. Make the room to room navigation simple 4. Use elegant décor 5. Build it in a location where people can find you faster3 4/14/2011 WELCOME HOME. Website Design Business Tools Social Media Online Marketing
  • 4. Are you ready?4 4/14/2011 Website Design Business Tools Social Media Online Marketing
  • 5. Website in 5 steps 1. Understand ‘Why you need a website?’ 2. Get a domain name 3. Build the site 4. Find Hosting Service 5. Prepare, Publish, Promote, and Preserve5 4/14/2011 Website Design Business Tools Social Media Online Marketing
  • 6. Step 1 – Why? 1. Best business representation 2. 86% shoppers are looking online 3. Attract prospective clients 4. Write once. Show repeatedly 5. 24x7 sales pitch6 4/14/2011 Website Design Business Tools Social Media Online Marketing
  • 7. Step 2 – Domain 1. Business name 2. Service representation 3. Easy to remember & type 4. .com, .org, .edu, .info, .us, .me 5. Use Keywords for SEO7 4/14/2011 Website Design Business Tools Social Media Online Marketing
  • 8. 3 - Your home, Your way 1. Industry standard design 2. Latest trend features 3. User friendly navigation 4. Content Management /Editor 5. Lead Generation forms 6. Social Friendly 7. Content centric with Keyword analysis (SEO)8 4/14/2011 Website Design Business Tools Social Media Online Marketing
  • 9. Step 4 – Hosting 1. Reliable, Responsible, Resourceful 2. 99% Uptime Guarantee 3. Regular Backups 4. Scale Server space & Bandwidth 5. Emails, Shopping Carts 6. Site Stats9 4/14/2011 Website Design Business Tools Social Media Online Marketing
  • 10. Step 5 – You are LIVE!10 4/14/2011 Website Design Business Tools Social Media Online Marketing
  • 11. Web Solutions 1. Static Website 2. Content Management Solution (CMS) 3. Blog (WordPress) 4. E-Commerce (Online Store) 5. E-Learning System11 4/14/2011 Website Design Business Tools Social Media Online Marketing
  • 12. Social Media Friendly 1. Twitter feed 2. Facebook Like buttons 3. YouTube videos 4. Links to sites 5. Social sharing buttons 6. Blog feed12 4/14/2011 Website Design Business Tools Social Media Online Marketing
  • 13. Social Media Integration13 4/14/2011 Website Design Business Tools Social Media Online Marketing
  • 14. SEM – Onsite Preparation 1. Content is King 2. Site Readiness 3. Broken links 4. Keyword Research 5. HTML Tag optimization 6. Need a professional for this14 4/14/2011 Website Design Business Tools Social Media Online Marketing
  • 15. SEM – Offsite Preparation 1. Link submission 2. Directory listings 3. Blog contributions 4. Press Releases 5. Bookmarking 6. Link backs, Trackbacks15 4/14/2011 Website Design Business Tools Social Media Online Marketing
  • 16. Measure the results 1. Site Stats 2. Traffic Sources 3. Referring Sites 4. Keywords 5. Visitors 6. Entry & Exit pages 7. Bounce rate, Page Views16 4/14/2011 Website Design Business Tools Social Media Online Marketing
  • 17. Where to start? POWER YOUR BUSINESS WITH TECHNOLOGY17 4/14/2011 Website Design Business Tools Social Media Online Marketing
  • 18. Sit down, and Think 1. Marketing Strategy 2. Business Goals 3. Sales Targets 4. Growth Potential18 4/14/2011 Website Design Business Tools Social Media Online Marketing
  • 19. Business Success Functional Website + SEO = Success19 4/14/2011 Website Design Business Tools Social Media Online Marketing
  • 20. Build Customer-centric web presence20 4/14/2011 Website Design Business Tools Social Media Online Marketing
  • 21. Let there be a website. Your website is still your first Marketing tool. Make it right!21 4/14/2011 Website Design Business Tools Social Media Online Marketing
  • 22. Connect with us facebook.com/itvibes itvibes.com siva@itvibes.com (281) 636 461622 4/14/2011 Website Design Business Tools Social Media Online Marketing

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