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ITVibes Online Content Marketing - Customer Appreciation Day
ITVibes Online Content Marketing - Customer Appreciation Day
ITVibes Online Content Marketing - Customer Appreciation Day
ITVibes Online Content Marketing - Customer Appreciation Day
ITVibes Online Content Marketing - Customer Appreciation Day
ITVibes Online Content Marketing - Customer Appreciation Day
ITVibes Online Content Marketing - Customer Appreciation Day
ITVibes Online Content Marketing - Customer Appreciation Day
ITVibes Online Content Marketing - Customer Appreciation Day
ITVibes Online Content Marketing - Customer Appreciation Day
ITVibes Online Content Marketing - Customer Appreciation Day
ITVibes Online Content Marketing - Customer Appreciation Day
ITVibes Online Content Marketing - Customer Appreciation Day
ITVibes Online Content Marketing - Customer Appreciation Day
ITVibes Online Content Marketing - Customer Appreciation Day
ITVibes Online Content Marketing - Customer Appreciation Day
ITVibes Online Content Marketing - Customer Appreciation Day
ITVibes Online Content Marketing - Customer Appreciation Day
ITVibes Online Content Marketing - Customer Appreciation Day
ITVibes Online Content Marketing - Customer Appreciation Day
ITVibes Online Content Marketing - Customer Appreciation Day
ITVibes Online Content Marketing - Customer Appreciation Day
ITVibes Online Content Marketing - Customer Appreciation Day
ITVibes Online Content Marketing - Customer Appreciation Day
ITVibes Online Content Marketing - Customer Appreciation Day
ITVibes Online Content Marketing - Customer Appreciation Day
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ITVibes Online Content Marketing - Customer Appreciation Day

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Content Marketing - SEO and Blogging Tips

Content Marketing - SEO and Blogging Tips

Published in: Marketing
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  • 1. © 2014 ITVibes, Inc. All rights reserved. Material may not be reproduced or distributed in any form without permission. itvibes.com 281.826.4880 Brand Management & Web Development Content Marketing SEO & Blogging Tips Presented by Jill Cufr jill@itvibes.com
  • 2. © 2014 ITVibes, Inc. All rights reserved. Material may not be reproduced or distributed in any form without permission. 2 08/14/14 Content Marketing In the Online Marketing World, Content is Everything!
  • 3. © 2014 ITVibes, Inc. All rights reserved. Material may not be reproduced or distributed in any form without permission. 3 08/14/14 Content Marketing Importance of Content Writing… Catches and holds the user’s attention Establishes your branding Sets your website’s tone Tells your story
  • 4. © 2014 ITVibes, Inc. All rights reserved. Material may not be reproduced or distributed in any form without permission. 4 08/14/14 Content Marketing Well Written Content   Describes the benefits of your products/services    Establishes you as a leader in your industry    Increases traffic to your site   
  • 5. © 2014 ITVibes, Inc. All rights reserved. Material may not be reproduced or distributed in any form without permission. 5 08/14/14 Content Marketing Sitemap – Breaks down the website’s information into specific subject areas.
  • 6. © 2014 ITVibes, Inc. All rights reserved. Material may not be reproduced or distributed in any form without permission. 6 08/14/14 Content Marketing Who is your target audience?
  • 7. © 2014 ITVibes, Inc. All rights reserved. Material may not be reproduced or distributed in any form without permission. 7 08/14/14 Content Marketing
  • 8. © 2014 ITVibes, Inc. All rights reserved. Material may not be reproduced or distributed in any form without permission. 8 08/14/14 Content Marketing Keyphrase - A search comprising of 3 or more keywords that a user will input into a search engine to find a relevant web page.
  • 9. © 2014 ITVibes, Inc. All rights reserved. Material may not be reproduced or distributed in any form without permission. 9 08/14/14 Content Marketing
  • 10. © 2014 ITVibes, Inc. All rights reserved. Material may not be reproduced or distributed in any form without permission. 10 08/14/14 Content Marketing
  • 11. © 2014 ITVibes, Inc. All rights reserved. Material may not be reproduced or distributed in any form without permission. 11 08/14/14 Content Marketing
  • 12. © 2014 ITVibes, Inc. All rights reserved. Material may not be reproduced or distributed in any form without permission. 12 08/14/14 Content Marketing
  • 13. © 2014 ITVibes, Inc. All rights reserved. Material may not be reproduced or distributed in any form without permission. 13 08/14/14 All Roads Lead to Rome
  • 14. © 2014 ITVibes, Inc. All rights reserved. Material may not be reproduced or distributed in any form without permission. 14 08/14/14 Content Marketing Write for the reader first and Google second!
  • 15. © 2014 ITVibes, Inc. All rights reserved. Material may not be reproduced or distributed in any form without permission. 15 08/14/14 Content Marketing Content Needs To Be…
  • 16. © 2014 ITVibes, Inc. All rights reserved. Material may not be reproduced or distributed in any form without permission. 16 08/14/14 Content Marketing Content Also Needs To Be…
  • 17. © 2014 ITVibes, Inc. All rights reserved. Material may not be reproduced or distributed in any form without permission. 17 08/14/14 Content Marketing And…
  • 18. © 2014 ITVibes, Inc. All rights reserved. Material may not be reproduced or distributed in any form without permission. 18 08/14/14 Content Marketing
  • 19. © 2014 ITVibes, Inc. All rights reserved. Material may not be reproduced or distributed in any form without permission. 19 08/14/14 Content Marketing
  • 20. © 2014 ITVibes, Inc. All rights reserved. Material may not be reproduced or distributed in any form without permission. 20 08/14/14 Content Marketing  Don’t stress out.  Blog twice a month in the beginning.  The more you blog, the better it is for your search engine rankings.  Blogs don’t have to be a certain length. Tips For Blogging
  • 21. © 2014 ITVibes, Inc. All rights reserved. Material may not be reproduced or distributed in any form without permission. 21 08/14/14 Content Marketing  Type it in Word first.  Use a picture to enhance the blog.  Your headlines should describe the main theme of your blog.  Share blogs on social media sites. Tips For Blogging
  • 22. © 2014 ITVibes, Inc. All rights reserved. Material may not be reproduced or distributed in any form without permission. 22 08/14/14 Content Marketing Blog Topics Special events   Testimonials/Case studies Purchased new equipment, land, or building
  • 23. © 2014 ITVibes, Inc. All rights reserved. Material may not be reproduced or distributed in any form without permission. 23 08/14/14 Content Marketing News event Educate/Inform Community events Blog Topics
  • 24. © 2014 ITVibes, Inc. All rights reserved. Material may not be reproduced or distributed in any form without permission. 24 08/14/14 Content Marketing Be patient! Because if you… Use dynamic, well written content Post each week …You will see results!
  • 25. © 2014 ITVibes, Inc. All rights reserved. Material may not be reproduced or distributed in any form without permission. 25 08/14/14 Content Marketing ITVibes has a content management team and we provide the following services:  Website content writing  SEO editing  Blog writing  Social media posting  PR releases  Case studies  White pages  Email campaigns  Newsletters
  • 26. © 2014 ITVibes, Inc. All rights reserved. Material may not be reproduced or distributed in any form without permission. 26 08/14/14 Content Marketing Thank You!Thank You!

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