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Transcript

  • 1. Achieving Success Through Effective Business Communication
  • 2. Achieving Success Today
    • Sending
    • Receiving
    • Understanding
    • Acting
  • 3. Effective Communication
    • Quicker problem solving
    • Stronger decision making
    • Increased productivity
    • Steadier work flow
  • 4. Effective Communication
    • Stronger business relationships
    • Clearer promotional materials
    • Enhanced professional image
    • Improved stakeholder response
  • 5. What Employers Expect
    • Organizing and presenting ideas
    • Listening effectively
    • Communicating across cultures
    • Using communication technologies
    • Practicing business etiquette
    • Communicating ethically
  • 6. Characteristics of Effective Messages
    • Practicality
    • Factual basis
    • Clarity and conciseness
    • Precision
    • Persuasion
    • Recommendations
  • 7. Internal Communication
    • Official structure
      • Chain of command
      • Formal lines of power
    • The grapevine
      • Informal networking
      • Unofficial lines of power
  • 8. External Communication
    • Formal contacts
      • Marketing
      • Public relations
    • Informal contacts
      • Employees
      • Managers
  • 9. The Communication Process
    • Sender has an idea
    • Sender encodes the idea
    • Sender transmits the message
    • Receiver gets the message
    • Receiver decodes the message
    • Receiver sends feedback
  • 10. Why Is Business Communication Unique?
    • Globalization and diversity
    • Information value
    • Pervasiveness of technology
    • Reliance on teamwork
    • New corporate structures
    • Communication barriers
  • 11. Globalization and Workforce Diversity
    • Products and markets
    • Business partnerships
    • Employees and executives
  • 12. Increasing Value of Business Information
    • Knowledge workers
      • Competitive insights
      • Customer needs
      • Regulations and guidelines
  • 13. Pervasive Technology
    • Voice systems
    • Virtual agents
    • Mobile communication
    • Networking advances
  • 14. Evolving Organizations
    • Tall structures
    • Flatter structures
    • Flexible structures
    • Corporate cultures
  • 15. Reliance on Teamwork
    • Employee satisfaction
    • Overall flexibility
    • Responsiveness to competition
  • 16. Communication Barriers
    • Perception and language
    • Restrictive environments
    • Distractions
    • Deceptive tactics
    • Information overload
  • 17. Effective Communication
    • Minimize distractions
    • Consider the audience
    • Improve your skills
    • Give and get feedback
    • Apply business etiquette
  • 18. Using Business Communication Technology
    • Maintaining perspective
    • Improving productivity
    • Investing wisely
    • Reconnecting with people
  • 19. Observing Business Communication Ethics
    • Unethical practices
      • Plagiarism
      • Selective misquoting
      • Misinterpreting numbers
      • Distorting visuals
  • 20. Making Business Choices
    • Ethical dilemma
      • Stakeholders
        • Conflicting loyalties
        • Difficult tradeoffs
    • Ethical lapse
      • Business pressures
        • Illegal choices
        • Unethical choices
  • 21. Ensuring Ethical Communication
    • Individual employees
    • Corporate management
    • Policies and procedures