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How to Successfully Integrate Technology

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How to successfully integrate technology into your organizations.

How to successfully integrate technology into your organizations.

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  • 1. How to Successfully Integrate Technology into your Sport Organization Date: Saturday April 18 2009 Presenter: David Cooper [email_address] The Game Plan:
  • 2. Agenda
    • Welcome - Introduction
      • Background
      • Current State of Sport Organization
    • ‘ Best Practices’
    • Implementing Technology
    • Examples
      • Membership Retention
      • Social Media
    • Tools
    • Q&A
  • 3. David Cooper
    • Founder ITSportsNet
    • BA - Philosophy
    • MBA - New Venture Dev
    • Community Involvement
    • -Boys & Girls Clubs
    • -Big Brothers
    • -Canadian Ski Patrol
    • -Kid Sport
    • -Lethbridge Youth Foundation
    • -MRC Sport & Rec
    • -CTI Tech Rev
    • -U of C Mentor
    • -Speaker / Toastmaster
    • Mission : Promote the value and importance of community sport and recreation programs and work to improve them:
      • ITSportsNet—software & service
      • SportsConnecter—website for best practices
      • Seminars—across Canada and this event
  • 4. Current Environment
    • Increased pressure and expectation on volunteers
    • Increased expectation on services
    • Increased competition for athlete attention
    • Decrease in available parent time
    • Decrease in support from government
    • Decrease in participation levels
  • 5. Current Environment
    • Increased pressure and expectation on volunteers
    • Increased expectation on services
    • Increased competition for athlete attention
    • Decrease in available parent time
    • Decrease in support from government
    • Decrease in participation levels
    • = CRISIS
  • 6. Big Picture
    • Review or Develop your: - Mission - Goals - Vision
    • Find or Establish Best Practices for achieving your Vision
    • Look for the Tools/Technology to implement your Best Practices
  • 7. Big Picture
  • 8. Vision &Strategic Plans
    • A Vision and Strategic Plan are crucial to your organizations success!
    • HOWEVER, your ability to execute them is even more crucial.
    • A worthwhile Strategic plan is 10% planning/strategy and 90% Execution.
    • i.e. if it takes your committee 40 hours to develop a plan, it will likely take 400 hours to execute it
  • 9. Best Practice
    • Best Practice - a technique, method, process, that is more effective at delivering a desired outcome …or better yet a particular vision
    • Must be measured and monitored
    • Examples: ISO, Six Sigma ,Total Quality Management, Food Handling Certification, PIPEDA, Coaching Certification, Long Term Athlete Development , …
  • 10. Technology
    • It is only ‘cool’ if it helps us improve your world. Too often we let technology drive us …let the Tail Wag the Dog
    • If you have a broken process, or worse no process at all, implementing technology to solve your problems will only help you FAIL FASTER .
  • 11. Case Studies & Discussion
    • Case Studies
      • Calgary Minor Basketball Association
      • Deerfoot Minor Soccer Association
    • Developing a Best Practice
      • Measuring Coach & Player Retention
      • Long Term Athlete Development Program
    • Networking & Social Media
  • 12. Implementing a Vision Vision Best Practice Tools Each sport is unique yet many practices span organizations Increase the Quality & Quantity of Participation LTAD Player Retention Networking Byte Size Coaching This Event Various Tools
  • 13. About CMBA
    • MISSION STATEMENT
        • Calgary Minor Basketball Association provides basketball opportunities for youth in and around Calgary that is accessible, positive, fair and safe.  Calgary Minor Basketball Association will also provide quality leadership promoting the values of teamwork, integrity and commitment, while developing skills at all levels of competition and a lifelong love of the game.
    • Calgary Youth Basketball League
    • 9-19 years old
    • 4,500 members
  • 14. Calgary Minor Basketball Assoc
    • Issues
      • Increase in game incidents Source: online submission of incident reports Simple Technology Solution
      • New NCCP course too time intensive for first year community coach (the parent roped into coaching at the last minute). Source: feedback from coaches who have not signed up. More Complex Technology Solution
  • 15. Game Incidents
    • Goal: Monitor game incidents to make sure CMBA is creating a safe & fun environment
    • Related Goal: Increase Game Officials Drop in game officials on court activity a factor?
    • Options for monitoring game incidents
      • Full Service Program
        • Reports for referee, coaches, players, parents
        • Complete stats and reports, but costly & labour intensive
      • Email Forms
        • Generic reports
        • Very limited data, but low cost
  • 16. Online Form
  • 17.  
  • 18.  
  • 19. Data Collected
      • Online Forms : Date, Gym and GameID , Referees
      • Games : Date, Gym, GameID , Team, Division, Coach, Age Group, Referees With this basic info you can come up with the following report:
    Year Games Incidents Reported % Incidents per game 2006 1,739 87 5.0% 2007 3,202 212 6.6% 2008 2,754 192 7.0% 2009 942 12 1.3%
  • 20. Next Steps
    • Highest % of incidents were between coach and game official
    • Further Detail for Investigation
      • Tie incidents to age category
      • Tie incident to time of season
      • Tie incident to coach’s training/experience *
    • Next step: additional education for coaches
    • Expected improvement: Less incidents per game and higher volunteer rates for game official.
  • 21. Big Picture
    • Report: monitor incident levels
    • Evaluate: pull out conclusion
    • Set Goals: set goal incident rate and game official volunteer retention rates
    • Plan & Execute: Put new training in place
    • Monitor Reports
    • Repeat as necessary
    Step One
  • 22. CMBA Coach Training
    • Address multiple issues
      • Decrease Game Incidents
      • Increase Game Official retention
      • Increase Player Retention
      • More training for First Year Coaches
    • Coach’s have the biggest impact on most of the above issue
    • Proposed Solution: Community Coach Certificate Program to specifically address the above issues.
  • 23. Big Picture
    • Set Goal: + member retention - game incidents
    • Plan: CCCP
    • Execute: Train coaches
    • Report: Retention and Incidents
    Step One
  • 24. Requirements
    • To determine if new CCCP is successful
    • Previous Years retention rates for members
    • Tools that will track
      • Coach Training
      • Member Registration History
      • Join Coach Training to Registration History
      • Join Incidents to Coach Training
    • Expected results: Coaches with training will have less incidents and more returning players
  • 25. Tools
    • Spreadsheet
      • Could be done with spreadsheet, but relationships are too complex and too labour intensive with volume (4,000 players, 400 coaches, plus history).
    • Central Database
      • Data entry (registration) done by 20 Clubs
      • Unique MemberID numbers automatically assigned
      • Tie gameID, incidents, memberID, certificationID and history together.
  • 26. Canadian BB Player Retention Rates Year One Time Total % non-returners 20 CMBA Clubs 2004 1,016 3,392 30% 2005 1,863 6,832 27% 2006 5,678 15,902 36% 36% 2007 4,354 16,001 27% 19% 2008 6,263 15,248 41% 37% Total-AVG 19,174 57,375 33% 31% Clubs in Sample 112 Registrations Records 57,375 Individuals 33,623
  • 27. CMBA Next Steps
    • CCCP training completed
    • After 2008-09 record incidents
    • Tie incidents to coach
    • Compare incidents per coach/training
    • After 2009-10 registration complete
    • Run national and CMBA player retention rates
    • Compare registration rates to coaches trained to those that are not
  • 28. Deerfoot Minor Soccer Association
    • Community Soccer Club in Calgary
    • Member of CMSA and ASA
    • After CMSA dropped boundary requirements there was a significant drop in registration
      • 2004 – 398 registrations
      • 2008 – 206 registrations
    • Options Merge or Regain Members
  • 29. Possible Issues
    • Drop in Boundary
    • Neighbourhood with high turn over of families
    • Other clubs attracting players
    • Other clubs attracting coaches
    • Data:
    • 10% of DSA coaches responsible for 50% returning players
    • If the coach did not return, less than 90% of his/her players returned
  • 30. Coach Performance Returning participants 10% 30% 50% 93% 6-7 8-9 10-11 Age Groups * * * * * * * Scatter Plot Jerry Jones Westend Lions 6 Years 123 Dorsett Av Calgary …. Terry Jones Eastside Rec 1Years 123 Flint St London ….
    • Assumption:
      • Better coaches = more returning players
      • Graph shows return % by coach
    • Action: High % coaches:
      • Identify strengths / certifications
      • Develop best practices
      • Use as trainers
    • Action: Lower ranked coaches
      • Identify deficiencies
      • Training plan, track completion
    • Similar actions for officials / judges
    * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *
  • 31. Multiple Programs
    • Upgrade Website
      • Rebranded DSA
      • Increase coach communication and recognition
    • Registration Reminders
      • Sent email to parents who have not signed up
    • Survey
      • Create an online survey for both returning and non-returning members
  • 32. DSA Registrations 2009
    • Increase in 2009 Registration
    • Increase appears to be more a result of rebranding verses email and survey.
    • Introduction of U4 program (24 new members)
    • Survey results not collated
    Year One Time Grand Total One Time 2004 146 398 37% 2005 58 296 20% 2006 55 247 22% 2007 77 258 30% 2008 64 206 31% 2009 119 237 50% TOTALS 519 1,642 32%
  • 33. Clearly state Clubs Purpose: Low cost, technical training, in safe nurturing environment. Celebrating Clubs Success Updated Info for coaches and parents
  • 34. Celebrating and recognizing the Coaches’ contribution to the success of DSA
  • 35. Online Tools
    • Website
      • Developed
      • Customized
    • Social Networks:
      • LinkedIn
      • Ecademy
      • Xing
      • Greenlight
      • Outdoorsica
      • Facebook
      • Opennetworker
    • Blogging
      • Blogger
      • ITSportsConnector
    • Profile/Bookmark
      • Squidoo
      • Google
      • Yahoo
      • Wikipedia
    • Email
      • ConstantContact
      • iContact
    • Micro-Blogging
      • Twitter
      • Facebook
    • RSS Feeds
      • FeedBlitz
      • FeedBurner
    • Other
      • SlideShare
  • 36. Questions to consider
    • Choose your tools that suit your primary Goals
    • What level of integration do you require with other tools
    • What resource allocation do you have (both time and money)
    • How critical is the tool
    • Seek provider that services your market
  • 37. Website tools
    • Website Purpose:
      • General Info
      • News (blog)
      • Registration
    • Website ranges:
      • 100% developed
      • Customizable solution
      • Preconfigured
    • Easy to update and Maintain
  • 38. Social Media
    • Social Networks
      • Social networking has been around since the beginning of... well since we have been hanging out in social groups.
    • Social Network Services
      • Facebook, LinkedIn, Ning, etc... are all simply NEW tools for networking.
  • 39. Social Media Strategy
    • Social Media are tools for:
      • Branding
      • Connecting Members
      • Communicating
    • Set goal and pick to tool suited to the goal
    • Start with one and devote a set amount of time to it for several weeks to get established and comfortable with the tools
    • Expand to the next tool several weeks later
  • 40. Big Picture VISION: Improving the quality and quantity of membership participation Best Practice: Long Term Athlete Development Program Technology: Find the tools to help promote our program
  • 41. How to Successfully Integrate Technology into your Sport Organization Date: Saturday April 18 2009 Presenter: David Cooper [email_address] www.itsportsconnector.com The Game Plan: