Did You Know?
• The current size of world jeans market is estimated at
• Every American owns, on average, 7
pairs of wearable jeans.
85% of women typically wear jeans at least once a week
•The 91% of women own at least one pair of jeans.
Everyone wears jeans,
But it's not every day we think about what it takes to make
that pretty blue color.
Home to some 15,000 textile factories which produce 300 million
denim articles a year, employing 220,000 people.
• One in three pairs of jeans sold globally is made in
•Equivalent totown of China's total jeans production, and 40%
this industrial 60%
of the jeans sold
in the US each year.
We have to learn to bridge the gap between economy
River restoration is an integral part of sustainable water management and is in
direct support of the aims of the Water Framework Directive, and national and
regional water management policies.
November 2010 Greenpeace published a survey which found
that at three sampling sites in Xintang, the amounts of lead,
copper and cadmium in the riverbed exceeded national "soil
environmental quality standards".
This included a sample of river mud with cadmium levels 128
times over the limit and another where the water pH level was
Making jeans involves a number of stages, including design,
washing, adding rivets, cutting and packaging. Washing makes
the cloth look old and gives it texture. Whether a pair of jeans
looks fashionable, medium-range or cheap mainly depends, apart
from the cotton and the design, on how it is washed. But the
waste water from the washing mainly goes untreated into the
river. Xintang's Dadun Village waste water treatment plant has
been closed for over a year.