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2.0 brand branding communities computing concept contextalization crowdsourcing cscw cyberspace demo design desktop development evaluation experience exploitation frontiers guglielmo hci ict information architecture innovation interact2009 interaction interaction design interface introduction itsme itsmeos iv knowledge lesson lugano media metaphor new of online open operating operative system os participatory pc perotto personal presentation prize prototype seminar social switzerland system systems tech technology tutorial user user experience user test usi ux ux australia web web2.0 workstation less