Open Innovation
aka
How companies can use social
media to dialogue with their
real and potential users
Giandomenico Sica, nico.sica@itsme.it
ITSME, Viale Sarca 336/F, 20126, Milano
January 23, 2009
© 2008 by Itsme S.r.l.
All rights reserved. No part of this document may be reproduced or transmitted in any form or by any means,
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Social media
Who are these guys?
“Mumble mumble mumble”
They are web 2.0 tools
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Social media
Goal is simple...
Allowing people to share information and
communicate via web
Text, Audio, Video, Pictures // Synchronous vs Asynchronous
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Social media
...but social effects can be complex!
People interact in different ways, with
different intentions, producing
multiple content forms
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Social media
The open question
What can a company do with these tools?
Innovation
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Let’s take a concrete case
ITSME, a startup that is designing and
developing a new kind of pc for
knowledge workers
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Our timeline
April 2008 - Kick off
Spring 2009 - Emulator
Spring 2010 - Operating system
Autumn 2010 - Prototype
Autumn 2010 - Migration support system
What is the role of social media
in this initiative?
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What we have used
+ our blog
Access points, useful to be in touch with us
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How we have used social media
Activities
- Information about events
- Project update
- Discussions about the project
Come design Itsme with us
(Smau, Festival della creatività, Seminars)
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Results
+ Popularity, + Contacts, + Opportunities
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How will we use social media?
Involving users in our strategic choices, in
our innovation process
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Conclusion
“ Social media are very powerful tools
for companies
BUT
the most important thing to remember is:
DESIGN YOUR CONTENTS
”
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