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Open Innovation
             aka
How companies can use social
media to dialogue with their
  real and potential users
    ...
Social media
                        Who are these guys?




                  “Mumble mumble mumble”
                   T...
Social media
                              Goal is simple...




Allowing people to share information and
         communi...
Social media
        ...but social effects can be complex!




People interact in different ways, with
   different intent...
Social media
                           The open question




What can a company do with these tools?
              Innova...
Let’s take a concrete case




ITSME, a startup that is designing and
   developing a new kind of pc for
        knowledge...
Our timeline

            April 2008 - Kick off
           Spring 2009 - Emulator
       Spring 2010 - Operating system
  ...
What we have used




                                     + our blog
Access points, useful to be in touch with us

  23/0...
How we have used social media

                                                  Activities
                              ...
Results




+ Popularity, + Contacts, + Opportunities

 23/01/09 Open Innovation aka Using social media to dialogue with r...
How will we use social media?




Involving users in our strategic choices, in
         our innovation process
  23/01/09 ...
Conclusion


“ Social media are very powerful tools
            for companies
                  BUT
the most important thi...
Open Innovation aka How companies can use social media to dialogue with their real and potential users
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Open Innovation aka How companies can use social media to dialogue with their real and potential users

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Open Innovation aka How companies can use social media to dialogue with their real and potential users.

Presentation by Nico at IULM, "Yes, Web can" event, January 23 2009.

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Transcript of "Open Innovation aka How companies can use social media to dialogue with their real and potential users"

  1. 1. Open Innovation aka How companies can use social media to dialogue with their real and potential users Giandomenico Sica, nico.sica@itsme.it ITSME, Viale Sarca 336/F, 20126, Milano January 23, 2009 © 2008 by Itsme S.r.l. All rights reserved. No part of this document may be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without prior written permission of Itsme S.r.l.
  2. 2. Social media Who are these guys? “Mumble mumble mumble” They are web 2.0 tools 23/01/09 Open Innovation aka Using social media to dialogue with real and potential users 2
  3. 3. Social media Goal is simple... Allowing people to share information and communicate via web Text, Audio, Video, Pictures // Synchronous vs Asynchronous 23/01/09 Open Innovation aka Using social media to dialogue with real and potential users 3
  4. 4. Social media ...but social effects can be complex! People interact in different ways, with different intentions, producing multiple content forms 23/01/09 Open Innovation aka Using social media to dialogue with real and potential users 4
  5. 5. Social media The open question What can a company do with these tools? Innovation 23/01/09 Open Innovation aka Using social media to dialogue with real and potential users 5
  6. 6. Let’s take a concrete case ITSME, a startup that is designing and developing a new kind of pc for knowledge workers 23/01/09 Open Innovation aka Using social media to dialogue with real and potential users 6
  7. 7. Our timeline April 2008 - Kick off Spring 2009 - Emulator Spring 2010 - Operating system Autumn 2010 - Prototype Autumn 2010 - Migration support system What is the role of social media in this initiative? 23/01/09 Open Innovation aka Using social media to dialogue with real and potential users 7
  8. 8. What we have used + our blog Access points, useful to be in touch with us 23/01/09 Open Innovation aka Using social media to dialogue with real and potential users 8
  9. 9. How we have used social media Activities - Information about events - Project update - Discussions about the project Come design Itsme with us (Smau, Festival della creatività, Seminars) 23/01/09 Open Innovation aka Using social media to dialogue with real and potential users 9
  10. 10. Results + Popularity, + Contacts, + Opportunities 23/01/09 Open Innovation aka Using social media to dialogue with real and potential users 10
  11. 11. How will we use social media? Involving users in our strategic choices, in our innovation process 23/01/09 Open Innovation aka Using social media to dialogue with real and potential users 11
  12. 12. Conclusion “ Social media are very powerful tools for companies BUT the most important thing to remember is: DESIGN YOUR CONTENTS ” 23/01/09 Open Innovation aka Using social media to dialogue with real and potential users 12
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