Thinking About It

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A review of the book Social life of Information by John Seeley Brown and Paul Duguid

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Thinking About It

  1. 1. Thinking About Information Technology: The Hope and the Hype The social Life of information John Seely Brown Paul Duguid 06/04/09 International Institute of Information Technology, Bangalore
  2. 2. Introduction <ul><li>Information age give a feel that we all are driven by someone with tunnel vision </li></ul><ul><li>If we focus hard enough on information, we can achieve whatever we want </li></ul><ul><li>Badly designed technologies bite back, the good ones often fight back </li></ul>06/04/09 International Institute of Information Technology, Bangalore
  3. 3. Agenda <ul><li>Limits of information </li></ul><ul><li>Challenge of software agents </li></ul><ul><li>Social character of work and learning including the limits of management theory </li></ul><ul><li>Resources for innovation </li></ul><ul><li>The future of institution </li></ul><ul><li>Information and its technology can not solve all problem of society, society and social resources can solve many of the problems of information and technology. </li></ul>06/04/09 International Institute of Information Technology, Bangalore
  4. 4. Limits of Information <ul><li>Despite all available technologies, control over information flow is critical </li></ul><ul><li>Success of IT have extended its ambition without broadening its outlook. </li></ul><ul><ul><ul><li>All information about the physical objects will be online </li></ul></ul></ul><ul><ul><ul><li>Atom vs Bytes </li></ul></ul></ul><ul><ul><ul><li>The rise of information age has brought about a good deal of “endism” </li></ul></ul></ul><ul><ul><ul><li>Hammering Information </li></ul></ul></ul>06/04/09 International Institute of Information Technology, Bangalore
  5. 5. Continued.. <ul><li>Information is critical to every aspects of life </li></ul><ul><li>Attempts are made to squeeze everything into an information. </li></ul><ul><ul><ul><li>Can it really be useful after all to address people as information processors or to redefine complex human issues like “trusts” simply as information? </li></ul></ul></ul>06/04/09 International Institute of Information Technology, Bangalore
  6. 6. 6-D Vision <ul><li>These D’s represent forces , unleashed by information technology, which break down society into its fundamental constituents, principally individuals and information. </li></ul><ul><li>These are </li></ul><ul><ul><ul><li>Demassification </li></ul></ul></ul><ul><ul><ul><li>Decentralization </li></ul></ul></ul><ul><ul><ul><li>Denationalization </li></ul></ul></ul><ul><ul><ul><li>Despecialization </li></ul></ul></ul><ul><ul><ul><li>Disintermediation and </li></ul></ul></ul><ul><ul><ul><li>Disaggregation </li></ul></ul></ul>06/04/09 International Institute of Information Technology, Bangalore
  7. 7. Continued.. <ul><li>6-D vision give a clear and compelling view of the influence of the net and its effects from firms to nation. </li></ul><ul><li>It achieves its clarity by oversimplifying the forces at work </li></ul><ul><ul><ul><li>It isolates information and the informational aspects of life </li></ul></ul></ul><ul><ul><ul><li>Prediction tends to take the most rapid point of change and to extrapolate from there into future, without noticing other forces that may be regrouping </li></ul></ul></ul>06/04/09 International Institute of Information Technology, Bangalore
  8. 8. Software agents and its Challenges <ul><li>Agent software is a program that simulate a human response to typed questions </li></ul><ul><ul><ul><li>They help deal with the cascade of information </li></ul></ul></ul><ul><ul><ul><li>They promise to help many intricate tasks </li></ul></ul></ul><ul><li>Prime challenge of software agents are that software agents are victims of the sort of procrustean redefinition (information retrieval) </li></ul><ul><ul><ul><ul><li>Information brokering </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Product brokering </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Merchant brokering </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Negotiation </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Delegates </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Representatives </li></ul></ul></ul></ul>06/04/09 International Institute of Information Technology, Bangalore
  9. 9. Limits of management theory <ul><li>The road to the future take us back to the simplicities of past </li></ul><ul><li>Predictions support the radical standard of life </li></ul><ul><ul><ul><li>Difficulties reflects a misunderstanding of office work which can be painted as information handling </li></ul></ul></ul><ul><ul><ul><li>Ignores the frailty of technological system </li></ul></ul></ul><ul><ul><ul><li>Attempts to replace conventional work system may often merely displace the burdens of work </li></ul></ul></ul><ul><li>Chiat/Day </li></ul><ul><ul><ul><li>Surface materials needed to be cleared </li></ul></ul></ul><ul><ul><ul><li>Customization of gadgets </li></ul></ul></ul><ul><ul><ul><li>Harder learning process </li></ul></ul></ul><ul><ul><ul><li>Social paradigm </li></ul></ul></ul>06/04/09 International Institute of Information Technology, Bangalore
  10. 10. Issues related to home offices <ul><li>Maintaining balance </li></ul><ul><li>Concentrated effort </li></ul><ul><li>Margin of cost </li></ul><ul><li>Paradox lost </li></ul>06/04/09 International Institute of Information Technology, Bangalore
  11. 11. Resources for Innovation <ul><li>1980’s slowdown in the economy led by cumulative effects of productivity paradox </li></ul><ul><li>Business process reengineering </li></ul><ul><ul><ul><li>BPR tends to be monotheistic, there is no much room for variation in meaning in its camp </li></ul></ul></ul><ul><ul><ul><li>BPR tends to be relentlessly top-down despite rebuilding from the bottom-up and empowerment </li></ul></ul></ul><ul><ul><ul><li>Top-down view tends to give a bloodless account of business </li></ul></ul></ul><ul><ul><ul><li>BPR tend to discourage exactly the sort of lateral links that people pursue to help </li></ul></ul></ul>06/04/09 International Institute of Information Technology, Bangalore
  12. 12. The Practices in the process <ul><li>Collaboration </li></ul><ul><ul><ul><li>Individualized work </li></ul></ul></ul><ul><ul><ul><li>Problem identification and attempts to fix it </li></ul></ul></ul><ul><ul><ul><li>Collective pool of knowledge </li></ul></ul></ul><ul><li>Narration </li></ul><ul><ul><ul><li>Constant storytelling </li></ul></ul></ul><ul><ul><ul><li>A common framework of identifying problem from the story </li></ul></ul></ul><ul><li>Improvisation </li></ul><ul><ul><ul><li>Routinization </li></ul></ul></ul><ul><ul><ul><li>Adaptation </li></ul></ul></ul>06/04/09 International Institute of Information Technology, Bangalore
  13. 13. Knowledge Management <ul><li>Incorporates systematic process of finding, selecting, organizing and presenting information in a way to improve an individuals comprehension and use of assets </li></ul><ul><li>Knowledge usually entails a knower </li></ul><ul><li>Knowledge appears harder to detach than information </li></ul><ul><li>Knowledge lies less in database than its people </li></ul><ul><ul><ul><ul><ul><li>If NASA wanted to go to the moon again, it would have to scratch from start </li></ul></ul></ul></ul></ul>06/04/09 International Institute of Information Technology, Bangalore
  14. 14. <ul><li>Core of knowledge management is to define the problem in terms of information </li></ul><ul><ul><ul><li>Learning in practice (George Miller and Patricia Gildia) </li></ul></ul></ul><ul><ul><ul><ul><li>Limits of books </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Practical value of phone cards </li></ul></ul></ul></ul><ul><ul><ul><li>Social learning </li></ul></ul></ul><ul><ul><ul><ul><li>Network of practice </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Community of practice </li></ul></ul></ul></ul><ul><ul><ul><li>Cluster matrix </li></ul></ul></ul>06/04/09 International Institute of Information Technology, Bangalore
  15. 15. The future of Institution <ul><li>Pressures </li></ul><ul><li>Solutions </li></ul><ul><li>Resistance </li></ul><ul><li>Degree of representation </li></ul><ul><li>Peer support </li></ul><ul><li>Threads </li></ul><ul><ul><ul><li>Students </li></ul></ul></ul><ul><ul><ul><li>Degree granting bodies </li></ul></ul></ul><ul><ul><ul><li>Faculty </li></ul></ul></ul><ul><ul><ul><li>Research </li></ul></ul></ul><ul><ul><ul><li>Facilities </li></ul></ul></ul><ul><ul><ul><li>Beyond the campus </li></ul></ul></ul>06/04/09 International Institute of Information Technology, Bangalore
  16. 16. <ul><li>Thank You </li></ul>06/04/09 International Institute of Information Technology, Bangalore

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