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The Professional Diploma in Marketing for Business Services and Solutions

by on Jul 14, 2010

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A need exists within the Business and IT Services and Solutions industry to formalise the marketing profession. Whilst many marketers are seeing their roles increasingly focussed on the specifics of ...

A need exists within the Business and IT Services and Solutions industry to formalise the marketing profession. Whilst many marketers are seeing their roles increasingly focussed on the specifics of Services and Solutions marketing, they have few options in terms of recognised business-to-business (B2B) qualifications to help them.
The Chartered Institute of Marketing (CIM) and ITSMA have recognised this need to provide a global standard qualification and have worked with representatives of the IT Services and Solutions industry to develop this course.

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