SlideShare is now on Android. 15 million presentations at your fingertips.  Get the app

×
  • Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
 

Thought Leadership Marketing: How to Build Relationships and Revenue Through Ideas

by on Apr 11, 2012

  • 1,326 views

In our research with B2B marketers on thought leadership and social media, one theme has stood out consistently: Success requires a deep commitment not just from marketing but from the entire company. ...

In our research with B2B marketers on thought leadership and social media, one theme has stood out consistently: Success requires a deep commitment not just from marketing but from the entire company. This led us to explore the concept of the idea organization and develop a model of the components required both inside and outside of marketing to successfully develop and disseminate ideas.

From our research, we came up with six important areas of focus, which we call the six pillars of thought leadership:

Idea culture
Business themes
Research
Idea development and dissemination engine
Thought leadership center of expertise
Metrics

In this ITSMA Special Report, Thought Leadership Marketing: How to Build Relationships and Revenue Through Ideas, we use ITSMA research and supporting case studies to explain each of these pillars in detail. The report also shows B2B marketers how they can use these six pillars to develop their overall thought leadership strategy. This strategy will help marketers break out of their silos and take a leadership role in developing relevant, customer-focused ideas that influence the buyer.

Statistics

Views

Total Views
1,326
Views on SlideShare
1,319
Embed Views
7

Actions

Likes
0
Downloads
46
Comments
0

1 Embed 7

http://www.linkedin.com 7

Accessibility

Categories

Upload Details

Uploaded via SlideShare as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
Post Comment
Edit your comment

Thought Leadership Marketing: How to Build Relationships and Revenue Through Ideas Thought Leadership Marketing: How to Build Relationships and Revenue Through Ideas Presentation Transcript