• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
ITSMA Online Survey: Increasing Relevance with Buyer Personas and B2I Marketing
 

ITSMA Online Survey: Increasing Relevance with Buyer Personas and B2I Marketing

on

  • 559 views

Personas and B2I Survey. We sought to answer the questions: Are B2B services and solutions companies using Personas? What is the success rate? And, what are the challenges and obstacles marketers ...

Personas and B2I Survey. We sought to answer the questions: Are B2B services and solutions companies using Personas? What is the success rate? And, what are the challenges and obstacles marketers face?

We surveyed 194 marketing, sales, and sales operations professionals and conducted fifteen interviews with senior marketers, sales people, and sales operations and industry experts.

Survey and interview participants came from both services firms and products and services companies.

Some of the survey results:
•Only 15% were very effective at Persona marketing in that they based their personas on research with buyers, especially qualitative research.
•With B2I, technology makes personalization at scale possible, but you must include human judgement and context to ensure success.
•More marketers today capture and use offline activity to personalize the experience.

Statistics

Views

Total Views
559
Views on SlideShare
321
Embed Views
238

Actions

Likes
1
Downloads
4
Comments
0

11 Embeds 238

http://blog.stargazerdigital.co.uk 136
http://www.business2community.com 77
https://twitter.com 7
http://feedly.com 6
http://feeds.feedburner.com 3
http://www.verticalstudio.com 2
http://digg.com 2
http://www.feedspot.com 2
http://news.google.com 1
http://webcache.googleusercontent.com 1
http://tweetedtimes.com 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    ITSMA Online Survey: Increasing Relevance with Buyer Personas and B2I Marketing ITSMA Online Survey: Increasing Relevance with Buyer Personas and B2I Marketing Presentation Transcript