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Let’s take a trip back to1998 when it all began           © 2012 ITSMA. All Rights Reserved. 2
1998© 2012 ITSMA. All Rights Reserved. 3
ITSMA 1998                 Services Marketing Excellence Awards Promote and recognize excellence  in services marketing p...
1998 Services Marketing Areas of Excellence           Creating, Sustaining, & Harvesting                   Customer Loyalt...
Categories of Recognition from the    1998 Marketing Excellence AwardsNew Service InnovationHP(Rapid/3 SAP Implementation ...
Since 1998, we’ve included a number of                    different categories      © 2012 ITSMA. All Rights Reserved. 7
And there have been many Award winners                                              FOR       © 2012 ITSMA. All Rights Res...
The Award logo has also changed1998   2006          © 2012 ITSMA. All Rights Reserved. 9
The ITSMA Marketing Excellence Awards Program                 continues to grow     Maybe next year      we’ll add your  o...
A Commitment to ExcellenceITSMA’s Fifteenth Annual MarketingExcellence Awards Promote excellence in services  and solutio...
The AwardsDiamond Award                              Gold AwardBest in class for the industry,            Standout achieve...
2012 Categories                          In Search of Marketing Excellence                Transforming the                ...
The Judging Process Any company that markets  technology-related services  and solutions June 8 submission deadline MEA...
And the winners are…© 2012 ITSMA. All Rights Reserved. 15
Driving Business with                                                         Thought LeadershipCreating and disseminating...
Driving Business with Thought Leadership                                Finalists                                     for ...
Driving Business with Thought Leadership                                         Gold Winner Race to the Line: Using Thou...
Driving Business with Thought Leadership                                      Diamond Winner Deloitte Financial Advisory ...
Enabling Sales ChannelsImproving sales effectiveness by successfullyenabling sales channels (includingfield sales, telesal...
Enabling Sales Channels                                       Finalists© 2012 ITSMA. All Rights Reserved. 21
Enabling Sales Channels                                                          Gold Winner IBM Sales and Distribution –...
Enabling Sales Channels                                                    Diamond Winner AScend Elevates Sales Enablemen...
Generating and Nurturing LeadsImplementing marketing initiatives that createawareness, generate demand, identify leads,and...
Generating and Nurturing Leads                           Finalists© 2012 ITSMA. All Rights Reserved. 25
Generating and Nurturing Leads                                            Gold Winner Creating a Volume Annuity Machine w...
Generating and Nurturing Leads                                            Gold Winner Expedite your Sales Cycle by mappin...
Generating and Nurturing Leads                                          Diamond Winner Dell’s Global Operational Excellen...
Marketing with Social and                                                      Interactive MediaIntegrating social and int...
Marketing with Social and                    Interactive Media Finalists© 2012 ITSMA. All Rights Reserved. 30
Marketing with Social and                                 Interactive Media Gold Winner Breaking the Waves               ...
Marketing with Social and                       Interactive Media Diamond Winner Dell: A recognized leader in social medi...
Strengthening Client Relationships                                 and Building LoyaltyExecuting marketing programs design...
Strengthening Client Relationships and             Building Loyalty Finalists     © 2012 ITSMA. All Rights Reserved. 34
Strengthening Client Relationships and                         Building Loyalty Gold Winner Driving Innovation through Ac...
Strengthening Client Relationships and                         Building Loyalty Gold Winner Optum Client Nurturing Progra...
Strengthening Client Relationships and                    Building Loyalty Diamond Winner The IBM Select Access Program  ...
Transforming the Marketing OrganizationTransforming marketing operations,organization models, skills, andprocesses to have...
Transforming the Marketing Organization                               Finalists       © 2012 ITSMA. All Rights Reserved. 39
Transforming the Marketing Organization                                         Gold Winner Transforming the Marketing Or...
Transforming the Marketing Organization                                     Diamond Winner Transforming Marketing: From “...
For More Information on ITSMA’s Marketing Excellence Awards                  2012 Winners, please visithttp://www.itsma.co...
ITSMA Marketing Excellence Awards 2012 winners
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ITSMA Marketing Excellence Awards 2012 winners

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ITSMA Recognizes Best in Class Marketing Programs with its 2012 Marketing Excellence Awards
BT, Capgemini, Cisco, Dell, Deloitte, DocuSign, IBM, Infosys, Microsoft, Optum, and Tata Consultancy Services are recognized as B2B Marketing Leaders across six categories.
An international jury of marketing executives and experts selected the winners based on excellence in situation analysis, innovation, program execution, and business results. The awards honor excellence at two levels: diamond and gold.

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Transcript of "ITSMA Marketing Excellence Awards 2012 winners"

  1. 1. Let’s take a trip back to1998 when it all began © 2012 ITSMA. All Rights Reserved. 2
  2. 2. 1998© 2012 ITSMA. All Rights Reserved. 3
  3. 3. ITSMA 1998 Services Marketing Excellence Awards Promote and recognize excellence in services marketing practices Established to recognize the leaders, the innovators, the pioneers, and best performers Focus on four high-impact areas that represent services marketing excellence © 2012 ITSMA. All Rights Reserved. 4
  4. 4. 1998 Services Marketing Areas of Excellence Creating, Sustaining, & Harvesting Customer Loyalty Leveraging Sales Channels Anticipating & Responding Building Market to Competition Awareness & PreferenceMarket Selection New Services Pricing for& Development Development Value & Profit S TA F F E X C E L L E N C E © 2012 ITSMA. All Rights Reserved. 5
  5. 5. Categories of Recognition from the 1998 Marketing Excellence AwardsNew Service InnovationHP(Rapid/3 SAP Implementation Service)Communications ImpactEDS(Sports Event Delivery)Sales EffectivenessHP(Leasing Laser Printers)Staff ExcellenceIBM(Professionalize Services Marketing) © 2012 ITSMA. All Rights Reserved. 6
  6. 6. Since 1998, we’ve included a number of different categories © 2012 ITSMA. All Rights Reserved. 7
  7. 7. And there have been many Award winners FOR © 2012 ITSMA. All Rights Reserved. 8
  8. 8. The Award logo has also changed1998 2006 © 2012 ITSMA. All Rights Reserved. 9
  9. 9. The ITSMA Marketing Excellence Awards Program continues to grow Maybe next year we’ll add your organization’s name to the list of MEA winners © 2012 ITSMA. All Rights Reserved. 10
  10. 10. A Commitment to ExcellenceITSMA’s Fifteenth Annual MarketingExcellence Awards Promote excellence in services and solutions marketing Focus attention on high-impact areas of services and solutions marketing Honor industry leaders, innovators, and best performers © 2012 ITSMA. All Rights Reserved. 11
  11. 11. The AwardsDiamond Award Gold AwardBest in class for the industry, Standout achievement inas measured by innovation, improving marketingexecution, and business performance, as measuredresults by innovation, execution, and business results © 2012 ITSMA. All Rights Reserved. 12
  12. 12. 2012 Categories In Search of Marketing Excellence Transforming the Driving Business Marketing with Thought Organization LeadershipStrengthening Client EnablingRelationships Sales Channels and Building Loyalty Marketing with Generating and Social and Nurturing Leads Interactive Media © 2012 ITSMA. All Rights Reserved. 13
  13. 13. The Judging Process Any company that markets technology-related services and solutions June 8 submission deadline MEA jury with senior ITSMA staff, advisory board, and outside experts Judging emphasis on innovation, execution, and business results © 2012 ITSMA. All Rights Reserved. 14
  14. 14. And the winners are…© 2012 ITSMA. All Rights Reserved. 15
  15. 15. Driving Business with Thought LeadershipCreating and disseminating high qualitythought leadership content, leveraging newand traditional marketing vehicles to moreeffectively drive business. © 2012 ITSMA. All Rights Reserved. 16
  16. 16. Driving Business with Thought Leadership Finalists for © 2012 ITSMA. All Rights Reserved. 17
  17. 17. Driving Business with Thought Leadership Gold Winner Race to the Line: Using Thought Leadership to create a Sales Engagement Platform © 2012 ITSMA. All Rights Reserved. 18
  18. 18. Driving Business with Thought Leadership Diamond Winner Deloitte Financial Advisory Services LLP Corruption Campaign © 2012 ITSMA. All Rights Reserved. 19
  19. 19. Enabling Sales ChannelsImproving sales effectiveness by successfullyenabling sales channels (includingfield sales, telesales, channelpartner sales, and alliance partnersales) and directly affectingbusiness results. © 2012 ITSMA. All Rights Reserved. 20
  20. 20. Enabling Sales Channels Finalists© 2012 ITSMA. All Rights Reserved. 21
  21. 21. Enabling Sales Channels Gold Winner IBM Sales and Distribution – Classroom to Client: Enabling for Strategic Business Development © 2012 ITSMA. All Rights Reserved. 22
  22. 22. Enabling Sales Channels Diamond Winner AScend Elevates Sales Enablement for Advanced Services © 2012 ITSMA. All Rights Reserved. 23
  23. 23. Generating and Nurturing LeadsImplementing marketing initiatives that createawareness, generate demand, identify leads,and nurture prospective customers at allstages of the buying process. © 2012 ITSMA. All Rights Reserved. 24
  24. 24. Generating and Nurturing Leads Finalists© 2012 ITSMA. All Rights Reserved. 25
  25. 25. Generating and Nurturing Leads Gold Winner Creating a Volume Annuity Machine with Automated Lead Generation © 2012 ITSMA. All Rights Reserved. 26
  26. 26. Generating and Nurturing Leads Gold Winner Expedite your Sales Cycle by mapping communications to the Buyers Journey with automated Nurture programs © 2012 ITSMA. All Rights Reserved. 27
  27. 27. Generating and Nurturing Leads Diamond Winner Dell’s Global Operational Excellence Initiative in Lead Management and Revenue Performance © 2012 ITSMA. All Rights Reserved. 28
  28. 28. Marketing with Social and Interactive MediaIntegrating social and interactive media intomarketing programs, the overall marketingstrategy, and the business. © 2012 ITSMA. All Rights Reserved. 29
  29. 29. Marketing with Social and Interactive Media Finalists© 2012 ITSMA. All Rights Reserved. 30
  30. 30. Marketing with Social and Interactive Media Gold Winner Breaking the Waves © 2012 ITSMA. All Rights Reserved. 31
  31. 31. Marketing with Social and Interactive Media Diamond Winner Dell: A recognized leader in social media © 2012 ITSMA. All Rights Reserved. 32
  32. 32. Strengthening Client Relationships and Building LoyaltyExecuting marketing programs designed to deepen therelationships with existing clients, foster loyalty,and build partnerships based on mutual trust. © 2012 ITSMA. All Rights Reserved. 33
  33. 33. Strengthening Client Relationships and Building Loyalty Finalists © 2012 ITSMA. All Rights Reserved. 34
  34. 34. Strengthening Client Relationships and Building Loyalty Gold Winner Driving Innovation through Account Based Marketing Measurement of Relationships & Business Impact © 2012 ITSMA. All Rights Reserved. 35
  35. 35. Strengthening Client Relationships and Building Loyalty Gold Winner Optum Client Nurturing Program © 2012 ITSMA. All Rights Reserved. 36
  36. 36. Strengthening Client Relationships and Building Loyalty Diamond Winner The IBM Select Access Program © 2012 ITSMA. All Rights Reserved. 37
  37. 37. Transforming the Marketing OrganizationTransforming marketing operations,organization models, skills, andprocesses to have a measureableimpact on the business. © 2012 ITSMA. All Rights Reserved. 38
  38. 38. Transforming the Marketing Organization Finalists © 2012 ITSMA. All Rights Reserved. 39
  39. 39. Transforming the Marketing Organization Gold Winner Transforming the Marketing Organisation © 2012 ITSMA. All Rights Reserved. 40
  40. 40. Transforming the Marketing Organization Diamond Winner Transforming Marketing: From “Indian IT” to Global “Big Four” © 2012 ITSMA. All Rights Reserved. 41
  41. 41. For More Information on ITSMA’s Marketing Excellence Awards 2012 Winners, please visithttp://www.itsma.com/pdfs/mea/2012_ITSMA_MEA_Winners.pdf © 2012 ITSMA. All Rights Reserved. 42
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