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How to Build Successful Customer Satisfaction and Loyalty Programs That Drive Growth - Abbreviated Summary

by on Nov 08, 2012

  • 1,683 views

Companies struggle to get a clear view of customer satisfaction and loyalty because these programs are usually managed separately. By integrating them, not only can companies accurately judge customer ...

Companies struggle to get a clear view of customer satisfaction and loyalty because these programs are usually managed separately. By integrating them, not only can companies accurately judge customer opinion, but they will also be better able to act on those opinions and build a cadre of loyal customers and advocates.
This ITSMA Special Report highlights how best-practice companies take a unified, global approach to customer satisfaction management and loyalty programs. Many have developed a customer experience center of expertise to ensure that programs are coordinated globally and executed consistently at the local level. The report also defines what a customer loyalty program is, identifies the organizational structure companies need to develop a comprehensiv program, and outlines the key elements in designing a process and program for a a holistic customer experience.

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How to Build Successful Customer Satisfaction and Loyalty Programs That Drive Growth - Abbreviated Summary How to Build Successful Customer Satisfaction and Loyalty Programs That Drive Growth - Abbreviated Summary Presentation Transcript