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How Marketing Can Facilitate the Go-to-Market Strategy

by on Jul 29, 2013

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When a company brings an offering to the marketplace, whether it’s a new or existing offering, marketing tends to be brought in at the end of the go-to-market process. This is a mistake. Marketing ...

When a company brings an offering to the marketplace, whether it’s a new or existing offering, marketing tends to be brought in at the end of the go-to-market process. This is a mistake. Marketing teams can, and should, add value at all stages of the offering launch. ITSMA’s five steps to develop a go-to-market strategy show marketers how they can do this.

The infographic used to illustrate this tool was published in our July 2012 issue of the ITSMA Marketing Strategist.

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How Marketing Can Facilitate the Go-to-Market Strategy How Marketing Can Facilitate the Go-to-Market Strategy Infographic Transcript