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GAMIFICATION
기자 10년 IT 전문          기획 3년  어플 랫폼미디
기자 10년 IT 전문          기획 3년  어플 랫폼미디          Gamification Summit 2011
기자 10년 IT 전문          기획 3년  어플 랫폼미디          Gamification Summit 2011
Gamification?game(게임) + -ification(-化하기)   Credit by Gabe Zichermann
Gamification?                Credit by Kevin Werbach
Gamification?                                         Ian Bogust                Gamification is just a                  ma...
Game is powerful          Credit by Jane McGonigal
Why people play game?                                          Credit by Phillip Toledano                  State of Eustre...
Using game mechanics              Credit by Bunchball
Using game mechanics and game thinking       can promote user engagement
Everyone lovesuser engagement
Gamification is on fire!!!         Google Trends: Gamification / Serious games
Buzz word
Almost reached the peak of hype                         Gartner Hype Cycle
Almost reached the peak of hype                         Gartner Hype Cycle
example - Foursquare
Why did Foursquare work?1. Core activity has intrinsic motivation.2. Progress mechanics light the way.3. Social Actions al...
example - Nike+
Driving engagement using gamification           - Gartner1. Accelerated feedback cycles.2. Clear goals and rules of play.3...
example - Fun Theory
example - Fun Theory
Foggs Behavior model                        Dr. BJ Fogg
example – foldit
example – foldit
example – foldit
But, there are so many failures...
But, there are so many failures...
But, there are so many failures...  FAIL
I was like...Before                   After
Gamification Pitfalls1. Piling it on2. Making it too easy3. Putting lipstick on a pig4. Relying only on extrinsic motivators
Gamification의 늪에 빠지다...
Forget the wordGAMIFICATION
Get intoReal Life
도심RPG in 서울
도심RPG in 서울
저금 폭탄
저금 폭탄
빙고 쿠폰
GAMEPOCALYPSE   by Jesse Schell @DICE2010                         Key Issues                                              ...
example – GreenGoose
example – GreenGoose
발표 동영상 및 자료 링크는Thank you                  http://goo.gl/nuVwt 참고하세요."Words are crap. We should all shut up and make stuff....
Gamification, 가능성을 넘어 현실로
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Gamification, 가능성을 넘어 현실로

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2012년 11월 10일 한국게임학회 추계학술대회에서 발표한 내용입니다. 슬라이드에 포함된 동영상과 자료는 http://goo.gl/nuVwt 에 정리해놨으니 참고하시면 됩니다. 페이스북 그룹 https://www.facebook.com/groups/gamification.kr 에 오시면 게이미피케이션 관련 다양한 의견을 나눌수 있습니다.

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Transcript of "Gamification, 가능성을 넘어 현실로"

  1. 1. GAMIFICATION
  2. 2. 기자 10년 IT 전문 기획 3년 어플 랫폼미디
  3. 3. 기자 10년 IT 전문 기획 3년 어플 랫폼미디 Gamification Summit 2011
  4. 4. 기자 10년 IT 전문 기획 3년 어플 랫폼미디 Gamification Summit 2011
  5. 5. Gamification?game(게임) + -ification(-化하기) Credit by Gabe Zichermann
  6. 6. Gamification? Credit by Kevin Werbach
  7. 7. Gamification? Ian Bogust Gamification is just a marketing term.
  8. 8. Game is powerful Credit by Jane McGonigal
  9. 9. Why people play game? Credit by Phillip Toledano State of Eustress "Games are unnecessary obstacles we volunteer to tackle." Credit by Jane McGonigal, quoting Bernard Suits
  10. 10. Using game mechanics Credit by Bunchball
  11. 11. Using game mechanics and game thinking can promote user engagement
  12. 12. Everyone lovesuser engagement
  13. 13. Gamification is on fire!!! Google Trends: Gamification / Serious games
  14. 14. Buzz word
  15. 15. Almost reached the peak of hype Gartner Hype Cycle
  16. 16. Almost reached the peak of hype Gartner Hype Cycle
  17. 17. example - Foursquare
  18. 18. Why did Foursquare work?1. Core activity has intrinsic motivation.2. Progress mechanics light the way.3. Social Actions aligned with Social Needs. Amy Jo Kim
  19. 19. example - Nike+
  20. 20. Driving engagement using gamification - Gartner1. Accelerated feedback cycles.2. Clear goals and rules of play.3. A compelling narrative.4. Tasks that are challenging but achievable.
  21. 21. example - Fun Theory
  22. 22. example - Fun Theory
  23. 23. Foggs Behavior model Dr. BJ Fogg
  24. 24. example – foldit
  25. 25. example – foldit
  26. 26. example – foldit
  27. 27. But, there are so many failures...
  28. 28. But, there are so many failures...
  29. 29. But, there are so many failures... FAIL
  30. 30. I was like...Before After
  31. 31. Gamification Pitfalls1. Piling it on2. Making it too easy3. Putting lipstick on a pig4. Relying only on extrinsic motivators
  32. 32. Gamification의 늪에 빠지다...
  33. 33. Forget the wordGAMIFICATION
  34. 34. Get intoReal Life
  35. 35. 도심RPG in 서울
  36. 36. 도심RPG in 서울
  37. 37. 저금 폭탄
  38. 38. 저금 폭탄
  39. 39. 빙고 쿠폰
  40. 40. GAMEPOCALYPSE by Jesse Schell @DICE2010 Key Issues 1. Disposable technology 2. Sensors everywhere 3. Get Points from everything in real life 4. Life is a game 5. Its a little creepy, but its coming anyway
  41. 41. example – GreenGoose
  42. 42. example – GreenGoose
  43. 43. 발표 동영상 및 자료 링크는Thank you http://goo.gl/nuVwt 참고하세요."Words are crap. We should all shut up and make stuff.“ Jesse Schell email: chung.jinyoung@gmail.com facebook: /groups/gamification.kr

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