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Gamification, 가능성을 넘어 현실로
 

Gamification, 가능성을 넘어 현실로

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2012년 11월 10일 한국게임학회 추계학술대회에서 발표한 내용입니다. 슬라이드에 포함된 동영상과 자료는 http://goo.gl/nuVwt 에 정리해놨으니 참고하시면 ...

2012년 11월 10일 한국게임학회 추계학술대회에서 발표한 내용입니다. 슬라이드에 포함된 동영상과 자료는 http://goo.gl/nuVwt 에 정리해놨으니 참고하시면 됩니다. 페이스북 그룹 https://www.facebook.com/groups/gamification.kr 에 오시면 게이미피케이션 관련 다양한 의견을 나눌수 있습니다.

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    Gamification, 가능성을 넘어 현실로 Gamification, 가능성을 넘어 현실로 Presentation Transcript

    • GAMIFICATION
    • 기자 10년 IT 전문 기획 3년 어플 랫폼미디
    • 기자 10년 IT 전문 기획 3년 어플 랫폼미디 Gamification Summit 2011
    • 기자 10년 IT 전문 기획 3년 어플 랫폼미디 Gamification Summit 2011
    • Gamification?game(게임) + -ification(-化하기) Credit by Gabe Zichermann
    • Gamification? Credit by Kevin Werbach
    • Gamification? Ian Bogust Gamification is just a marketing term.
    • Game is powerful Credit by Jane McGonigal
    • Why people play game? Credit by Phillip Toledano State of Eustress "Games are unnecessary obstacles we volunteer to tackle." Credit by Jane McGonigal, quoting Bernard Suits
    • Using game mechanics Credit by Bunchball
    • Using game mechanics and game thinking can promote user engagement
    • Everyone lovesuser engagement
    • Gamification is on fire!!! Google Trends: Gamification / Serious games
    • Buzz word
    • Almost reached the peak of hype Gartner Hype Cycle
    • Almost reached the peak of hype Gartner Hype Cycle
    • example - Foursquare
    • Why did Foursquare work?1. Core activity has intrinsic motivation.2. Progress mechanics light the way.3. Social Actions aligned with Social Needs. Amy Jo Kim
    • example - Nike+
    • Driving engagement using gamification - Gartner1. Accelerated feedback cycles.2. Clear goals and rules of play.3. A compelling narrative.4. Tasks that are challenging but achievable.
    • example - Fun Theory
    • example - Fun Theory
    • Foggs Behavior model Dr. BJ Fogg
    • example – foldit
    • example – foldit
    • example – foldit
    • But, there are so many failures...
    • But, there are so many failures...
    • But, there are so many failures... FAIL
    • I was like...Before After
    • Gamification Pitfalls1. Piling it on2. Making it too easy3. Putting lipstick on a pig4. Relying only on extrinsic motivators
    • Gamification의 늪에 빠지다...
    • Forget the wordGAMIFICATION
    • Get intoReal Life
    • 도심RPG in 서울
    • 도심RPG in 서울
    • 저금 폭탄
    • 저금 폭탄
    • 빙고 쿠폰
    • GAMEPOCALYPSE by Jesse Schell @DICE2010 Key Issues 1. Disposable technology 2. Sensors everywhere 3. Get Points from everything in real life 4. Life is a game 5. Its a little creepy, but its coming anyway
    • example – GreenGoose
    • example – GreenGoose
    • 발표 동영상 및 자료 링크는Thank you http://goo.gl/nuVwt 참고하세요."Words are crap. We should all shut up and make stuff.“ Jesse Schell email: chung.jinyoung@gmail.com facebook: /groups/gamification.kr