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YouTube and Your Business

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YouTube is an entertainment channel that fosters feedback between creator and viewer. It was bought by Google in 2006 and reaches more US adults between the ages of 18 - 34 than any other cable …

YouTube is an entertainment channel that fosters feedback between creator and viewer. It was bought by Google in 2006 and reaches more US adults between the ages of 18 - 34 than any other cable network. Learn how to make an impact on YouTube in the new economy where we connect with emotional labor vs. physical labor of the Industrial Era.

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  • 1. +
  • 2. • an entertainment channel • fosters feedback between creator and viewer. • Comment section allows viewers to give feedback on the videos they watch
  • 3. • YouTube reaches more US adults aged 18 – 34 than any other cable network. Source: Nielson • More than 1 billion unique users a month • 70% of YouTube traffic comes from outside the US
  • 4. Google bought YouTube in 2006
  • 5. What does this mean? Your entire Google Profile (which is increasingly your entire online profile) is tied up in a Google bow
  • 6. youtube.com/dashboard
  • 7. What does this really mean?
  • 8. The future is already here… it’s just not evenly distributed. - William Gibson
  • 9. The Industrial Economy… …fosters Compliance
  • 10. Physical labor
  • 11. This type of economy… • Needs you to dream about security and the benefits of compliance. • Works to sell you on a cycle of consumption • Benefits from our dream of moving up the corporate ladder, his ladder. - Seth Godin, The Icarus Deception
  • 12. Shifting mindset…
  • 13. http://www.youtube.com/watch?v=Ew_tdY0V4Zo
  • 14. What’s her story about?
  • 15. Corporations work best when the people on the inside have the fullest contact possible with the people on the outside. - The ClueTrain Manifesto
  • 16. Hero’s Journey = Humanity. As humans, we crave: • Community • Connection • Compassion
  • 17. Which makes sense because… Connection between people is always the result of emotional labor, not physical labor. The assets of trust + leadership + conversation can come only from the difficult work of creating personal art. - Seth Godin
  • 18. The You Economy… (source: @taragentile) Is about YOU. Intention > Attention Quality > Quantity
  • 19. Video gives a voice to your vision
  • 20. is your tool to Connect and Create
  • 21. Tell Your Story • Get inspired by ideas – Use Search Tools to find interesting content
  • 22. Storytelling 101 • Don’t try too hard to be interesting. • Create meaningful content. • Tell your story in a way that’s not just meaningful to you, but to YOUR customers.
  • 23. Natural, human conversation is the true language of commerce. - The ClueTrain Manifesto
  • 24. What kind of video do you want to create? • Decide on format – Q & A, talking head, animation, short vignette, etc. – Who will be the hero/main character? – What emotions will you try to convey? – How will you incorporate storytelling? – Create mini-pilots to test new concepts.
  • 25. How to record… • Buy expensive camera equipment (not necessary) • Use webcam on computer • iPhone camera • Screen Recorder (e.g., Camtasia) • Animoto • Use Google Hangouts
  • 26. Start a hangout on-air
  • 27. Channel Setup Checklist Step 1: Describe your channel
  • 28. Step 2: Know what you’re sharing?
  • 29. Privacy
  • 30. Step 3: Add web links
  • 31. Step 4: • Add channel art
  • 32. Upload Photos or Choose from Your Gallery
  • 33. Integrated with Google+ This means…all photos that you’ve shared on Google+ appear in Your Photos for your Channel Art
  • 34. Step 5: Shared Endorsements
  • 35. Google Makes it Easy to Get Recommendations • Google sometimes displays your reviews, recommendations, and other relevant activity through its products and services • You can choose whether your name and photo may be used to help your friends find stuff you love.
  • 36. https://plus.google.com/settings/endo rsements
  • 37. Step 6: Don’t miss key updates
  • 38. https://www.youtube.com/account_n otifications
  • 39. Equipment 1. High-quality microphone – Recommendation: Audio-technica
  • 40. YouTube tips 1. Keep video under 90 seconds MAX 2. Lighting and Audio quality are key 3. Create one YouTube channel for your entire brand
  • 41. Quick Review… • • • • Set up your YouTube channel Record (using high-quality microphone) Upload to YouTube Update your account settings + privacy
  • 42. Optimize your Video • Correct Tagging and titles – Associate your video with text to rank for specific keywords – YouTube values what they call “watch time” • The algorithm for suggesting videos includes prioritizing videos that lead to longer overall viewing session over those that receive more clicks
  • 43. Use Google Trends
  • 44. What you’re doing is bigger than just • • • • Possibility Opportunity (news jacking) Your creative outlet Creates a community and a sense of belonging
  • 45. You’re creating meaningful change by: • Starting conversations • Speaking up • Having a voice
  • 46. What are you waiting for? Don’t wait for someone to say “go!” The world is waiting…
  • 47. Questions? Visit: www.jessicaannmedia.com Email: jessica {at} jessica ann media dot com (no spaces) Twitter: @itsjessicann Google+: Jessica Ann
  • 48. Photos courtesy of: