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The Cheesecake Factory Bounceback Deck

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  • 1. 1 MARKETING STRATEGY DIGITAL DIRECT MARKETING R A Z O R T R A N S A C T I O N B U I L D I N G E X P E R T S THE CHEESECAKE FACTORY SHARE THE SPIRIT Q3 BOUNCEBACK 6.25.09
  • 2. M A R K E T I N G S T R A T E G Y / D I G I T A L / D I R E C T M A R K E T I N GT R A N S A C T I O N B U I L D I N G E X P E R T S 2 The celebration continues… N CHEE Any Slice, NATIONAL CHEESECAKE DAY Any Slice, Half Price | July 30th NATIONAL CHEESECAKE DAY Any Slice, Half Price | July 30th C An NATIONAL CHEESECAKE DAY Any Slice, Half Price | July 30th NATIONA CHEESECAK DAY Win a trip to Las Vegas for you and 9 friends. Caesars Palace is a registered trademark of Harrah’s License Company, LLC. NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. LEGAL RESIDENTS OF THE 50 UNITED STATES AND D.C. (EXCL. NEW MEXICO) 18 YEARS AND OLDER. VOID IN NEW MEXICO AND WHERE PROHIBITED. Promotion ends 8/30/09. For Official Rules and prize descriptions, visit: http://www.facebook.com/TheCheesecakeFactory. Sponsor: The Cheesecake Factory Incorporated, 26901 Malibu Hills Road, Calabasas Hills, CA 91301. Facebook is a registered trademark of Facebook, Inc. Prize package includes: Roundtrip airfare for everyone, two nights at Caesars Palace, $1,000 spending money and dinner at The Cheesecake Factory® . For a chance to win, follow these easy steps: 1. Find us on at facebook.com/TheCheesecakeFactory 2. Become a Fan of The Cheesecake Factory® 3. Register for our “Reunion of a Lifetime” sweepstakes ® > BOUNCEBACK : CONCEPT 1 OUTSIDE
  • 3. M A R K E T I N G S T R A T E G Y / D I G I T A L / D I R E C T M A R K E T I N GT R A N S A C T I O N B U I L D I N G E X P E R T S 3 TheCheesecakeFactory.com Valid Sun. – Thurs. only 8/02/09 – 9/17/09 ComPLimenTary sLiCe of CheeseCake one with every $30 purchase And for every slice of Stefanie's Ultimate Red Velvet Cake Cheesecake™ sold over the next 12 months, we’ll donate 25 cents to Feeding America, the nation’s largest domestic hunger relief charity. stefanie's Ultimate red Velvet Cake Cheesecake™ in honor of national Cheesecake Day, we're giving you even more reasons to celebrate! restrictions apply. see back of card for details. Thank you for sharing in the celebration of our big day. To honor the debut of our newest flavor, Stefanie's Ultimate Red Velvet Cake Cheesecake™ we’re offering a complimentary slice of cheesecake with every $30 purchase. Inspired by the winner of our “What’s Your Flavor?” cheesecake contest, this recipe brings together moist layers of Red Velvet Cake with our creamy Original Cheesecake and Cream Cheese Frosting finished with White Chocolate Shavings. Come celebrate with one of our 30 delicious flavors of cheesecake. > BOUNCEBACK : CONCEPT 1 INSIDE
  • 4. M A R K E T I N G S T R A T E G Y / D I G I T A L / D I R E C T M A R K E T I N GT R A N S A C T I O N B U I L D I N G E X P E R T S 4 “i am really passionate about my cheesecake flavor. red velvet cake just makes you smile.” - Stefanie And for every slice of Stefanie's Ultimate Red Velvet Cake Cheesecake™ sold over the next 12 months, we’ll donate 25 cents to Feeding America, the nation’s largest domestic hunger relief charity. restrictions apply. see back of card for details. Come celebrate with one of our 30 delicious flavors of cheesecake. in honor of national Cheesecake Day, we're giving you even more reasons to celebrate! Thank you for sharing in the celebration of our big day. To honor the debut of our newest flavor, Stefanie's Ultimate Red Velvet Cake Cheesecake™ we’re offering a complimentary slice of cheesecake with every $30 purchase. Inspired by the winner of our “What’s Your Flavor?” cheesecake contest, this recipe brings together moist layers of Red Velvet Cake with our creamy Original Cheesecake and Cream Cheese Frosting finished with White Chocolate Shavings. stefanie's Ultimate red Velvet Cake Cheesecake™ > BOUNCEBACK : CONCEPT 1 INSIDE - WITHOUT CARD