Your SlideShare is downloading. ×
Event Management Budget
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Event Management Budget

248
views

Published on

Event Management class project for a budget for an independent film premier event and marketing the event.

Event Management class project for a budget for an independent film premier event and marketing the event.


0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
248
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
11
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Jessica Northey – Budget Jessica Northey | Budget Event Management Jamie Elasick 1
  • 2. Jessica Northey – Budget ExplanationsProduct Title: The Strange Case of Dr. Jekyll & Ms. Hyde Media: digital film Length: 120 minutes Genre: romantic comedyPositioning StatementsLogline: A modern version of Austin Powers meets Dr. Jekyll and Hyde.USP: The funniest movie of the summer, guaranteed to make you laugh so hard you split in two.Hook: She can do splits, just not the kind you’re thinking of. Event Vision An Evening at the Movies is an independent movie viewing for the romantic comedy TheStrange Case of Dr. Jekyll and Miss Hyde. The ticket purchasers will be able to purchase anexclusive DVD + Blu-ray combo pack and a CD of the music from the film, as well as be seenonline with the photo opportunity after entering into the theater. Expenses The objectives are to have $2,000 in profit generated, Soundtrack and DVD and Blu-raycombo pack will drive ticket purchasers to the film’s Facebook page to increase fans by 75 2
  • 3. Jessica Northey – Budgetpeople between February 1 and March 1, 2013, and recruit 2 new sponsors.Group 1: Who wants to attend? Ticket purchasers want to attend a movieDemographics (age, marital status, race, ethnicity, income levels): Age: 25-44 Family Mix White, Asian, Hispanic, Mix Median HH Income: $85,599 (“2011 prizm segmentation system,” 2011)Psychographics (How do they spend their time and money?): Movie buffs Young Digerati o Order from expedia.com o Go water skiing o Read the Economist o Watch Independent Film Channel o Drive Audi A3 (“2011 prizm segmentation system,” 2011)Geography Santa Monica, California This population supports independent films Aero Theatre (“American cinematheque” 2012)Exclusivity: Purchase the movie’s soundtrack before available to the public Purchase the DVD/Blu-ray combo pack before available to buy/rent 3
  • 4. Jessica Northey – BudgetEntertainment and fun: Photo session of guest on website for social media exposureGroup 2: I want the press from the Hollywood Reporter or Variety, potential sponsors, and future investors for the production company to attend.Reasons: The press will get the word out to my target audience Potential sponsors will help with the cost for upcoming theatrical screenings Future investors are needed to expand the production company operations Break Even The event will take place in an art-house theater with maximum ticket sales of 250.Thetotal variable costs are $462.20. The total anticipated numbers of participants are 240 of group 1.The ticket price to break even is $46.12, which is justified because it includes exclusivity byproviding CD soundtrack and DVD and Blu-ray combo pack sales before they are available instores. Also, there will be a Q&A session with the actors and director of the film afterwards. Aswell as a photography session with the step and repeat background of our sponsor’s logo, thatwill be available to purchase by request through submitting name and contact information. Income The income is generated through reserves of purchasing an iPad with personal funds inorder to have the ticket purchasing system at the door. The sponsors are South BayStudio(“South bay studio,” 2008) for photography, Expedia (“Expedia travel: Vacations,”2012)for travel expenses for the event planner to fly from Florida to California for the weekendof the event. As well as the Independent Film Channel (“Ifc – always,” 2012) will cover half of 4
  • 5. Jessica Northey – Budgetthe costs of the venue expenses. Anticipating 50participants will buy soundtrack and the DVDand Blu-ray combo pack. The ticket sales are the bulk of the revenue. The profit results for atotal of $6,162.69, which is a successful event. Category Item Quantity Unit Cost Total Cost References Venue Rental 1 $4,000.00 $4,000.00 (1) Projection Setup 1 $500.00 $500.00 (1) Security 1 $30.00 $90.00 (1) Tax 1 10.25% $410.00 (2) Gratuity 250 18% $45.00 TOTAL $5,045.00 Merchandise Soundtrack CD 100 $313.00 $313.00 (3) (5) (6) DVD+Blu-ray combo 100 $603.50 $603.50 (3) (4) (7) TOTAL $916.50 Ticketing Card Reader 1 $10.00 $10.00 (8) App 1 $0.00 $0.00 (8) Printer 1 $298.33 $298.33 (8) Service Fee 1 $0.00 $0.00 (8) Transactional Fee 240 3% $7.20 (8) TOTAL $315.53 Décor Banners 1x1* 1 $0.00 $0.00 (9) Static Window Cling 12x12"* 2 $28.00 $28.00 (10) Taxes 2 6.50% $1.82 (11) TOTAL $29.82 Food & Beverage Concessions 150 $5.00 $750.00 (1) Travel Plane Ticket 1 $412.18 $412.18 (12) Car Rental 1 $132.00 $132.00 (12) Hotel 1 $408.34 $408.34 (12) TOTAL $952.52 5
  • 6. Jessica Northey – Budget Insurance & Permits Insurance policy 1 $250.00 $250.00 Marketing Trailer 1 $0.00 $0.00 (13) Posters* 1 $21.00 $21.00 (14) Brochures 150 $0.60 $90.00 (15) Brochures shipping 1 $10.44 $10.44 (15) Facebook Impressions 0 $1.13 $0.00 (16) Print Ads 1 $470.00 $470.00 (17) *Shipping 1 $9.98 $9.98 (9) Taxes 1 6.50% $601.42 (11) TOTAL $1,202.84 Entertainment Photographer 1 $250.00 $250.00 (18) Rights to show a movie 1 $350.00 $350.00 (19) TOTAL $600.00 SUBTOTAL $10,062.21 Misc. Contingency 1 10% $1,006.22 GRAND TOTAL $11,068.43Budget References (1) (“American cinematheque rental,” 2008) (2) (Weber, 2011) (3) (“Graphic design &,” 2012) (4) (“Blu-ray discs in,” 2012) (5) (“Cds in bulk,” 2012) (6) (“Cds in custom,” 2012) (7) (“Two dvd sets,” 2012) 6
  • 7. Jessica Northey – Budget (8) (“Eventbrite – at,” 2012) (9) (“Vinyl banners ,” ) (10) (“Window cling,” ) (11) (Johnston, 2012) (12) (“Expedia travel: Vacations,” 2012) (13) (“Services,” 2012) (14) (“Posters,” ) (15) (“Brochure printing,” 2012) (16) (“About advertising on,” 2012) (17) (“Advertise with the,” 2012) (18) (“South bay studio,” 2008) (19) (“How much does,” 2012) 7
  • 8. Jessica Northey – BudgetReferences:2011 prizm segmentation system. (2011). Retrieved from http://www.claritas.com/MyBestSegments/Content/tabs/filterMenuFrameWork.jsp?page =./Segments/snapshot.jsp&menuid=91&submenuid=911About advertising on facebook. (2012). Retrieved from http://www.facebook.com/advertising/?campaign_id=402047449186&placement=pflo&e xtra_1=not-admgr-userAdvertise with the hollywood reporter. (2012). Retrieved from http://www.hollywoodreporter.com/ad/contactsAmerican cinematheque | movies on the big screen as they were meant to be seen.. (2012). Retrieved from http://www.americancinemathequecalendar.com/aero_theatre_eventsAmerican cinematheque rental information. (2008). Retrieved from http://americancinematheque.com/RentalDocs/0001-American Cinematheque Rental Information.pdfBlu-ray discs in bulk. (2012). Retrieved from http://www.cdrom2go.com/catalog/blu-ray- duplication-replication_568.htmBrochure printing. (2012). Retrieved from http://www.colorfxweb.com/products/brochure- printing.aspx?digital=1Cds in bulk. (2012). Retrieved from http://www.cdrom2go.com/catalog/cds-in-bulk-full- size_284.htmCds in custom cardboard sleeves. (2012). Retrieved from http://www.cdrom2go.com/catalog/cardboard-cd-sleeve_252.htmEventbrite – at the door . (2012). Retrieved from http://www.eventbrite.com/atthedoor/ 8
  • 9. Jessica Northey – BudgetVinyl banners . (n.d.). Retrieved from http://www.largeformatposters.com/Vinyl-Banners- Posters.htmlExpedia travel: Vacations, cheap flights, airline tickets, & airfares. (2012). Retrieved from http://www.expedia.com/Graphic design & art creation services. (2012). Retrieved from http://www.cdrom2go.com/art- creation.aspxHow much does it cost to show a film or tv episode?. (2012). Retrieved from http://www3.davidson.edu/cms/x34349.xmlIfc – always on. slightly off.. (2012). Retrieved from http://www.ifc.com/Johnston, T. (2012). What is the sales tax rate for florida counties including orlando?. Retrieved from http://orlando.about.com/od/communityinterests/f/salestax.htmPosters. (n.d.). Retrieved from http://www.largeformatposters.com/Semi-Gloss-Posters.htmlServices. (2012). Retrieved from http://www.kamerawork.net/servicesShowing Films or Television Shows on Campus. (n.d.). Film and Television Screening Requests. Retrieved August 10, 2012, from http://www3.davidson.edu/cms/x34349.xmlSouth bay studio – event photography. (2008). Retrieved from http://www.southbaystudio.com/photo/index.htmlTwo dvd sets in double dvd cases . (2012). Retrieved from http://www.cdrom2go.com/catalog/2- dvds-in-standard-double-dvd-case-black_356.htmWeber, S. (2011, March 31). Santa monica sales tax jumps to 10.25%. Retrieved from http://www.nbclosangeles.com/news/local/Santa-Monica-Tax-Rate-Jumps-to-1025-- 119006679.html 9
  • 10. Jessica Northey – BudgetWindow cling. (n.d.). Retrieved from http://www.largeformatposters.com/Window-Signs- Posters.html 10