JESSICA NORTHEY is                                                          corporation                           Bringing...
METIS IS:                      Bringing Experiences to You.                                                     THE TITAN ...
BROADCASTING &                           STREAMING SERVICES                  of Live Performances with 3D capable Technolo...
NETWORK OF VENUESWednesday, January 2, 13
Provides          STAFF:                           FLYER DESIGNS             Venues                           INSTALLATION...
SUBSCRIPTION                                  SERVICE                           Similar to Netflix Level of Access         ...
Wednesday, January 2, 13
INDUSTRY: LIVE                           PERFORMANCES                           A Problem in the Music Industry           ...
Wednesday, January 2, 13
MUSICIANS OWN THEIR                       ENTOURAGE                           Who are Loyal to the artist                 ...
BUILD                                      Loyal                           customers for your venue           Unlike anyth...
Bringing Experiences to You.                                     THE                              Industry                ...
TARGETED    TOWARDSWednesday, January 2, 13
ARTIST          MANAGERS        VENUE OWNERS           TALENT          BOOKING &        COORDINATORS        RECORD LABEL  ...
Live Streaming of Performances                                FROM                             BOSTON TO                  ...
Wednesday, January 2, 13
Wednesday, January 2, 13
Red Carpet                              Photo                           Contest for                           Best Dressed...
OPEN TO PUBLICWednesday, January 2, 13
Wednesday, January 2, 13
THE                           Industry                           Night      VIP                           PARTYWednesday, ...
Bringing Experiences to You                             Social Media                                   +                  ...
Goal:                             FILL                           VENUE                            2100                    ...
Bringing Experiences to You.                           Headquarters:Wednesday, January 2, 13
ONE OWNER:                           JESSICA NORTHEY                           Chief Visionary Officer                     ...
YOUR                           INVESTMENT                              GIVES                               US...Wednesday,...
MONEY                              FOR                             LABOR,                            COSTS &              ...
MEET                                    WILL HIRE:                                              TRANSMEDIA        THE     ...
Advertising &  DEPT.                      Marketing                               Sales & BREAK                     Admini...
our staff uses specific                           EQUIPMENT BRANDS     Wholesale deals from bulk ordering Sony & Apple prod...
CVO          Responsible for Customer Satisfaction and New Business                 TRANSMEDIA DIRECTOR               Deci...
TRANSMEDIA DIRECTOR                           Responsible for project’s long-term:                            Planning, De...
WHO IS                            OUR              COMPETITION?                     INDIRECTWednesday, January 2, 13
WINDOW OF                     OPPORTUNITY                           ARRIVE                            FIRSTWednesday, Janu...
INDIRECT                           COMPETITION                       CREATIVE                        SHOW                 ...
TARGET MARKET:                               35 - 40                                men                              work ...
BECAUSE               THEY ARE                           Maturity           Networking mixed with              Entertainme...
MARKETING                         Guests     OBJECTIVES:         1. Fill Venue                          VIP               ...
MARKETING             OBJECTIVES:             2. 8 Sales             3. 100% guests photographed             and contact i...
ADVERTISING                           OBJECTIVES:                           1. Positive reviews                           ...
ADVERTISING                           OBJECTIVES:                           3. Investors to                           purc...
CAMPAIGN TIME LINE       April 4 – Mail invitations       April 24 – Order       preloading services       and thumb drive...
CAMPAIGN TIME LINE                                   April 24 – Release Media Kits                                   May 1...
MAY 10Wednesday, January 2, 13
BUDGET             BREAK             DOWN             Total $15,562                           Print   Internet   Multimedi...
PROMOTIONAL             MIX TACTICS             Influencers 10-12% of             population             13-69 years old   ...
Wednesday, January 2, 13
PRINT TACTICS             Invitations include QR code to             auto RSVP or URL             Guest list on excel shee...
SOCIAL MEDIA             TACTICS             Venue’s Event Calendar on             www.houseofblues.com and             Lo...
STATISTICS             65% of Largest Global             companies have Twitter             accounts             54% Faceb...
PAID ADVERTISING            Invitations    Small Banners   Large Banner   Brochures                  4,000         2      ...
PROMO ITEMS                           Photographer   Thumb Drives                               $60          $15,000Wednes...
INTERNET ADS                   HOB Event Calendar       HOB Web Banners                           Post April 1st    small ...
WORD-OF-MOUTH                           Facebook                 Twitter           Set-up announcements for       Set-up a...
LOCAL EVENT             CALENDARS             Target older demographics             of Orlando Sentential             Targ...
PUBLIC             RELATIONS             Local newspaper             Press and Photo             Journalists are          ...
PARTNERSHIPS             www.RedBullUSA.com             • Music & Entertainment department             • Live video stream...
PARTNERSHIPS             www.GreyGoose.com             • Prestigious brand             • Older demographics             • ...
SALES             PROMOTION             VIP guests who attend             party receives brochure             with coupon ...
PERSONAL             SELLING             Phone calls:             Invite VIP guests             Follow up with RSVPs      ...
EVALUATION             CRITERIA             Measure:             1. Number of investors who             book a meeting    ...
EVALUATION             CRITERIA             Measure:             3. Number of VIP and public             guests who attend...
EVALUATION             CRITERIA             Measure:             5. Track hash tags by providing             instructions ...
GOALS                           Educate investors and clients at                           party by using my own products ...
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Marketing and Strategic Planning

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Presentation for Marketing and Strategic Planning class at Full Sail University for my company, Metis Creativity. Please review the document uploaded here to read about the full marketing plan. Read more about the company at www.metiscreativity.com

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Marketing and Strategic Planning

  1. 1. JESSICA NORTHEY is corporation Bringing Experiences to You.Wednesday, January 2, 13
  2. 2. METIS IS: Bringing Experiences to You. THE TITAN GODDESS OF GOOD COUNSEL ADVISE PLANNING CUNNING CRAFTINESSWednesday, January 2, 13 & WISDOM
  3. 3. BROADCASTING & STREAMING SERVICES of Live Performances with 3D capable TechnologiesWednesday, January 2, 13
  4. 4. NETWORK OF VENUESWednesday, January 2, 13
  5. 5. Provides STAFF: FLYER DESIGNS Venues INSTALLATION With: TROUBLE SHOOTING UPGRADES DISTRIBUTION: MUSIC VIDEO LIBRARYWednesday, January 2, 13
  6. 6. SUBSCRIPTION SERVICE Similar to Netflix Level of Access Metis Creativity Revenue SourceWednesday, January 2, 13
  7. 7. Wednesday, January 2, 13
  8. 8. INDUSTRY: LIVE PERFORMANCES A Problem in the Music Industry Desperate MusiciansWednesday, January 2, 13
  9. 9. Wednesday, January 2, 13
  10. 10. MUSICIANS OWN THEIR ENTOURAGE Who are Loyal to the artist NOT YOUR VENUE!Wednesday, January 2, 13
  11. 11. BUILD Loyal customers for your venue Unlike anything else in the market today.Wednesday, January 2, 13
  12. 12. Bringing Experiences to You. THE Industry Night PARTYWednesday, January 2, 13
  13. 13. TARGETED TOWARDSWednesday, January 2, 13
  14. 14. ARTIST MANAGERS VENUE OWNERS TALENT BOOKING & COORDINATORS RECORD LABEL REPS & EXECSWednesday, January 2, 13
  15. 15. Live Streaming of Performances FROM BOSTON TO ORLANDO Rusko – May 10thWednesday, January 2, 13
  16. 16. Wednesday, January 2, 13
  17. 17. Wednesday, January 2, 13
  18. 18. Red Carpet Photo Contest for Best DressedWednesday, January 2, 13
  19. 19. OPEN TO PUBLICWednesday, January 2, 13
  20. 20. Wednesday, January 2, 13
  21. 21. THE Industry Night VIP PARTYWednesday, January 2, 13
  22. 22. Bringing Experiences to You Social Media + Distributes FlyersWednesday, January 2, 13
  23. 23. Goal: FILL VENUE 2100 FANSWednesday, January 2, 13
  24. 24. Bringing Experiences to You. Headquarters:Wednesday, January 2, 13
  25. 25. ONE OWNER: JESSICA NORTHEY Chief Visionary Officer MCC on stock marketWednesday, January 2, 13
  26. 26. YOUR INVESTMENT GIVES US...Wednesday, January 2, 13
  27. 27. MONEY FOR LABOR, COSTS & EQUIPMENT PURCHASESWednesday, January 2, 13
  28. 28. MEET WILL HIRE: TRANSMEDIA THE PRODUCER & STAFF PARTNER Industry Environment: Live Music & Concert Revenues 2011 $10.3 Billion 3D TV channels launched in North America, Europe, and Asia in 2010. Global growth expected in 2011.Wednesday, January 2, 13
  29. 29. Advertising & DEPT. Marketing Sales & BREAK Administration DOWN Accounting & Finances Licenses & Legal Research & Development TechnologyWednesday, January 2, 13
  30. 30. our staff uses specific EQUIPMENT BRANDS Wholesale deals from bulk ordering Sony & Apple products for broadcasting and technology needsWednesday, January 2, 13
  31. 31. CVO Responsible for Customer Satisfaction and New Business TRANSMEDIA DIRECTOR Decision making with department heads for cohesionWednesday, January 2, 13
  32. 32. TRANSMEDIA DIRECTOR Responsible for project’s long-term: Planning, Development, & Production Maintenance of Narrative continuity across multiple platforms Creation of original story lines for new platformsWednesday, January 2, 13
  33. 33. WHO IS OUR COMPETITION? INDIRECTWednesday, January 2, 13
  34. 34. WINDOW OF OPPORTUNITY ARRIVE FIRSTWednesday, January 2, 13
  35. 35. INDIRECT COMPETITION CREATIVE SHOW SERVICES & MEDIA CORPWednesday, January 2, 13
  36. 36. TARGET MARKET: 35 - 40 men work is life Gen XWednesday, January 2, 13
  37. 37. BECAUSE THEY ARE Maturity Networking mixed with Entertainment Increase Bottom line OutsourceWednesday, January 2, 13
  38. 38. MARKETING Guests OBJECTIVES: 1. Fill Venue VIP 25% Capacity: 2100 guests Invite: 4200 total Public 75% Goal: 50% RSVP and attendWednesday, January 2, 13
  39. 39. MARKETING OBJECTIVES: 2. 8 Sales 3. 100% guests photographed and contact info collected for Best Dressed contest 4. Give away 2,000 thumb drivesWednesday, January 2, 13
  40. 40. ADVERTISING OBJECTIVES: 1. Positive reviews 2. Website traffic increases by 80%Wednesday, January 2, 13
  41. 41. ADVERTISING OBJECTIVES: 3. Investors to purchase stockWednesday, January 2, 13
  42. 42. CAMPAIGN TIME LINE April 4 – Mail invitations April 24 – Order preloading services and thumb drivesWednesday, January 2, 13
  43. 43. CAMPAIGN TIME LINE April 24 – Release Media Kits May 1 – Press Releases dispersed & Event posted on Social Media networksWednesday, January 2, 13
  44. 44. MAY 10Wednesday, January 2, 13
  45. 45. BUDGET BREAK DOWN Total $15,562 Print Internet Multimedia $502 $0 $15,060 15% 0% 90%Wednesday, January 2, 13
  46. 46. PROMOTIONAL MIX TACTICS Influencers 10-12% of population 13-69 years old Thumb drives EPK to share on social media networksWednesday, January 2, 13
  47. 47. Wednesday, January 2, 13
  48. 48. PRINT TACTICS Invitations include QR code to auto RSVP or URL Guest list on excel sheet tracks RSVPs to followup calls Doorman tracks guests with clicker and give VIP wristbandsWednesday, January 2, 13
  49. 49. SOCIAL MEDIA TACTICS Venue’s Event Calendar on www.houseofblues.com and Local Newspapers in Boston & OrlandoWednesday, January 2, 13
  50. 50. STATISTICS 65% of Largest Global companies have Twitter accounts 54% Facebook Fan Pages and 50% have YouTube channelsWednesday, January 2, 13
  51. 51. PAID ADVERTISING Invitations Small Banners Large Banner Brochures 4,000 2 1 2,500 4x6 5x2’ 10x4’ 8.5x11 $150 $50 $95 $210Wednesday, January 2, 13
  52. 52. PROMO ITEMS Photographer Thumb Drives $60 $15,000Wednesday, January 2, 13
  53. 53. INTERNET ADS HOB Event Calendar HOB Web Banners Post April 1st small (246x91) 4x6 large (728x90)Wednesday, January 2, 13
  54. 54. WORD-OF-MOUTH Facebook Twitter Set-up announcements for Set-up announcements for April 4th, 24th, and May 9th April 4th, 24th, and May 9th through Hootsuite.com through Hootsuite.com Tweet photos of Rusko and Create Event and invite social links to free music every all networks Saturday until eventWednesday, January 2, 13
  55. 55. LOCAL EVENT CALENDARS Target older demographics of Orlando Sentential Target younger demographics of Orlando WeeklyWednesday, January 2, 13
  56. 56. PUBLIC RELATIONS Local newspaper Press and Photo Journalists are invited to partyWednesday, January 2, 13
  57. 57. PARTNERSHIPS www.RedBullUSA.com • Music & Entertainment department • Live video streams • Younger crowd • Mixes great with Vodka • Keeps energy upWednesday, January 2, 13
  58. 58. PARTNERSHIPS www.GreyGoose.com • Prestigious brand • Older demographics • Common favorite mixed drinkWednesday, January 2, 13
  59. 59. SALES PROMOTION VIP guests who attend party receives brochure with coupon for 10% off Can extend discount for your referralsWednesday, January 2, 13
  60. 60. PERSONAL SELLING Phone calls: Invite VIP guests Follow up with RSVPs Say thank youWednesday, January 2, 13
  61. 61. EVALUATION CRITERIA Measure: 1. Number of investors who book a meeting 2. Number of guests provided their contact infoWednesday, January 2, 13
  62. 62. EVALUATION CRITERIA Measure: 3. Number of VIP and public guests who attended 4. Number of website trafficWednesday, January 2, 13
  63. 63. EVALUATION CRITERIA Measure: 5. Track hash tags by providing instructions with thumb drives to use #metiscreativity when sharing EPK with social networksWednesday, January 2, 13
  64. 64. GOALS Educate investors and clients at party by using my own products and services as an example Connect venues to all of it’s locations into one network to share Headliner events and save money on licensing feesWednesday, January 2, 13

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