Metis CreativitySocial Media Marketing PlanArtist Represented by GroupInno CombsConsulting Group MembersName: Yannick PowellEmail: firstname.lastname@example.orgPhone: 941-457-0008Name: Jessica NortheyEmail: email@example.comPhone: 407-928-0225Name: Ann AlvarezEmail: firstname.lastname@example.orgPhone: 305-763-6486Networks to Pursue Facebook Overall Goal To build a bigger audience for fan page that promotes tour dates Metric(s) Using Facebook insight to measure page traffic Short Term Objective Frequently post updates to get fans to promote the band by word of mouth through videos and photos going viral. Twitter
Overall Goal To create and establish a twitter following. Metric(s) Measure fan word of mouth by using hash tag #innocombs Short Term Objective Target a wider demographic outside of Florida.Blog Overall Goal To keep the fans updated regularly about fun facts, tour dates, and video blogs. Metric(s) Built in analytics from blogger.com Short Term Objective To increase brand awarenessSocial Media Contest Overall Goal To get fans to talk more about Inno Combs and upcoming event so they will share with their friends. Metric(s) Hash Tagging the contest on Twitter in addition to requiring the fans to retweet the tweets from Inno, and tell fans to spread the word via word of mouth not via social media using #innocombs Short Term Objective Free giveaways for upcoming live shows such as tickets to the HOB concert; first place prize VIP ticket and regular ticket for the second
place prize.Soundcloud.com Overall Goal Gain feedback from fans of the music from Inno Combs. In order to share music easily in blogs and with social media sites with a simple click. You fans can also leave comments about their favorite sections of the song for others to read. Metric(s) Register site at www.quantcast.com Short Term Objective Reach out to early adopters who love to get new music before all of their friends and will also share with others. AggregatorsSocial media management to use is www.hootsuite.com to announce events,quotes, etc. on specific dates in the future in order to keep informationflowing even when you are not physically at the computer at the time theinformation is sent out. And the same message can be sent at once acrossall major social media outlets. “HootSuite’s dashboard can integrateFacebook, Twitter, LinkedIn, Google+, Foursquare, MySpace, andWordPress. Tumblr, Trendspottr, Constant Contact. Digg, Flickr, andYouTube can also be integrated via HootSuite’s App Directory.”Read more: Three Online Services Any Indie Musician
Could Love http://blog.discmakers.com/2012/11/three-online-services-any-indie-musician-could-love/?utm_source=DMAudio&utm_medium=Email&utm_campaign=EA1246#ixzz2C9KcNDqc AnalyticsGoogle Analytics can be used to measure website traffic, website likes,downloads, and talks about the band that can potentially help marketersand advertisers reach both the bands and advertising target market. (http://www.google.com/analytics) Recommendations and Suggestions● Professional music videos and photography to use for website andsocial media individual pages for branding.● Promoting Inno Combs at open mic nights (handing out flyers, etc.)● Sell merchandise at shows such as t-shirts, CDs, CD Baby downloadcards, stickers, pins, hats, etc. with social media information on them.