Your SlideShare is downloading. ×
2012 10-18 explore irvine
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

2012 10-18 explore irvine

93
views

Published on

Peter Kim's Social Business and Beyond presentation Explore Orange Co. 2012

Peter Kim's Social Business and Beyond presentation Explore Orange Co. 2012


0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
93
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
2
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Social Business and BeyondExplore Orange CountyPeter Kim@peterkimOctober 18, 2012
  • 2. Socialbusiness...andbeyond!Image: Disney / Pixar @peterkim / 2
  • 3. @peterkim / 3
  • 4. Googie Southern California architectural style, 1940s - 1960sImage: Bugsy Sailor / Flickr @peterkim / 4
  • 5. ABC’S first color program, 1962 - 1963Image and statistics: Smithsonian.com @peterkim / 5
  • 6. 1962: Under 3% of Americans own a color TVImage and statistics: Smithsonian.com @peterkim / 6
  • 7. No one guaranteed that The Jetsonswas actually what the world wouldbecome. @peterkim / 7
  • 8. No one guaranteed that The Jetsonswas actually what the world wouldbecome.Regardless, it offered a bold, creativevision that inspired our imagination. @peterkim / 8
  • 9. RUDI IBM Watson Referential Universal Digital Indexer Jeopardy! champion Siri-al killer?Image: Cartoonscrapbook.com Image: IBM @peterkim / 9
  • 10. Rosie Roomba A housekeeping robot A housekeeping robotImage: Robaid.com Image: iRobot @peterkim / 10
  • 11. Elroy Jetson Jet Pack H202-Z With his jetpack Max flight time: 33 seconds Max speed: 77 mph Max height: 250 feetImage: ugo.com Image: JetPack International @peterkim / 11
  • 12. No one guaranteed that The Jetsonswas actually what the world wouldbecome.Regardless, it offered a bold, creativevision that inspired our imagination. @peterkim / 12
  • 13. Kind of like “social business.” @peterkim / 13
  • 14. Image: Dachis Group @peterkim / 14
  • 15. emerging technology +cultural trends @peterkim / 15
  • 16. Emerging technology1 Increasingly powerful devices2 Better access to bandwidth3 Consumerization of IT @peterkim / 16
  • 17. Increasingly powerful devices Your smartphone has more computing power than the whole world did in 1950Images: Apple, Samsung, RIM. Statistic: IBM @peterkim / 17
  • 18. Better access to bandwidth 66% of American adults have a high-speed internet connection at home 80% 63% 66% 66% 42% 55% 62% 33% 47% 60% 16% 24% 6% 11% 41% 3% 38% 37% 40% 34% 30% 28% 23% 20% 15% 10% 7% 5% 3% 3% 0% 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 Dial-up BroadbandSource: Pew Internet & American Life Project @peterkim / 18
  • 19. Consumerization of ITSuperior usability of personal products and services are forcing the enterprise to changeImage: Forrester Research @peterkim / 19
  • 20. Cultural trends1 Make me laugh2 Make me cry3 Make me famous @peterkim / 20
  • 21. Make me laugh e.g. Burger King’s Subservient Chicken or Old Spice’s The Man Your Man Could Smell LikeImages: Barbarian Group (left), Mashable (right) @peterkim / 21
  • 22. Make me cry e.g. PostSecret or P&G’s Thank You MomImages: Postsecret and P&G @peterkim / 22
  • 23. Make me famous e.g. PSY’s “Gangnam Style” and Susan Boyle on Britain’s Got TalentImages: Billboard (left) and The Telegraph (right) @peterkim / 23
  • 24. social mediaemerging technology +cultural trends @peterkim / 24
  • 25. Definitions of social business“Social business is the discipline of working out all thesocietal and business impacts of instantaneous, ubiquitouscommunications.” @peterkim / 25
  • 26. Definitions of social business“Social business is the discipline of working out all thesocietal and business impacts of instantaneous, ubiquitouscommunications.”“The implementation of the unique communicativeproperties of social media across all levels of a business.” @peterkim / 26
  • 27. Definitions of social business“Social business is the discipline of working out all thesocietal and business impacts of instantaneous, ubiquitouscommunications.”“The implementation of the unique communicativeproperties of social media across all levels of a business.”“Social business takes the foundation of social media andbegins to build new economic models on top of it.” @peterkim / 27
  • 28. Definitions of social business“Social business is the discipline of working out all thesocietal and business impacts of instantaneous, ubiquitouscommunications.”“The implementation of the unique communicativeproperties of social media across all levels of a business.”“Social business takes the foundation of social media andbegins to build new economic models on top of it.” @peterkim / 28
  • 29. business social mediaemerging technology +cultural trends @peterkim / 29
  • 30. Business goals: make money or save moneyImage: Altimeter Group @peterkim / 30
  • 31. Make moneyDell Outlet used Twitter to drive $3 million in incremental direct + indirect sales.Servus Credit Union used social media channels to drive C$4 million in new deposits. @peterkim / 31
  • 32. Save moneyIBM developerWorks: saves $100 million in annual support costs.Movistar sees $5.75 million in annual support savings. @peterkim / 32
  • 33. Social business issocial media applied to communicationswhether B2B, B2C, or E2Ein order to make money or save money. @peterkim / 33
  • 34. “Bold, creative, inspiring vision” @peterkim / 34
  • 35. “Reality”Social business issocial media applied to communications @peterkim / 35
  • 36. Image: Dave Gray, Dachis Group @peterkim / 36
  • 37. Becoming a social business shouldn’t beyour end goal. @peterkim / 37
  • 38. Becoming a social business shouldn’t beyour end goal.Social business helps you achieve yourbusiness goals. @peterkim / 38
  • 39. What’s beyond social business? / 39
  • 40. Horizontal Integration/ @peterkim / 40
  • 41. The Birth of a Brand @peterkim / 41
  • 42. “99 and 44/100% pure”Image: silive.com @peterkim / 42
  • 43. Line Extension and Mass Media @peterkim / 43
  • 44. Image: Hijackxx / wikia.com @peterkim / 44
  • 45. @peterkim / 45
  • 46. @peterkim / 46
  • 47. @peterkim / 47
  • 48. @peterkim / 48
  • 49. Consequences ofHorizontal Integration @peterkim / 49
  • 50. The averageAmericansupermarket nowcarries 48,750 items(five times morethan 1975) @peterkim / 50
  • 51. ProliferationChoiceCommoditization @peterkim / 51
  • 52. Old formula for growth:Line extension + mass mediaNo longer working @peterkim / 52
  • 53. Vertical Integration/ @peterkim / 53
  • 54. Control the Supply Chain Retail Distribution Manufacturing Sourcing @peterkim / 54
  • 55. Efficiency and Incremental Revenue Retail Distribution Manufacturing Sourcing @peterkim / 55
  • 56. Efficiency and Incremental Revenue Retail Distribution Manufacturing Sourcing @peterkim / 56
  • 57. Social business business (communications) social mediaemerging technology +cultural trends @peterkim / 57
  • 58. SocialBusiness Products Services Communications @peterkim / 58
  • 59. Social business example:listening command center Consumer products Customer care Listen & respond @peterkim / 59
  • 60. Social business props upthe legacy models ofhorizontal and vertical integration. @peterkim / 60
  • 61. Functional Integration/ @peterkim / 61
  • 62. @peterkim / 62
  • 63. @peterkim / 63
  • 64. @peterkim / 64
  • 65. @peterkim / 65
  • 66. @peterkim / 66
  • 67. @peterkim / 67
  • 68. @peterkim / 68
  • 69. @peterkim / 69
  • 70. Results“Nike captured 56.7% of the $3.6 billionU.S. running-shoe market through theseven months ending in August 2007,compared with 47.4% in 2006.No question, Nike Plus is one of theprimary drivers of the companys runninggrowth this year.”Source: TIME Magazine, October 4, 2007 @peterkim / 70
  • 71. Functional integration business products + services + communicationsemerging technology +cultural trends @peterkim / 71
  • 72. Functionalintegration Communications Services Products @peterkim / 72
  • 73. Facebook @peterkim / 73
  • 74. Image: Smithsonian.com @peterkim / 74
  • 75. @peterkim / 75
  • 76. SummarySocial business is social media applied to business @peterkim / 76
  • 77. SummarySocial business is social media applied to businessHarness emerging technology and cultural trends @peterkim / 77
  • 78. SummarySocial business is social media applied to businessHarness emerging technology and cultural trendsUse ecosystem thinking and focus onproducts, services and communications @peterkim / 78
  • 79. Thank you.