Web 2.0 and The Enterprise
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Web 2.0 and The Enterprise

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This presentation is a revision of an earlier presentation here on Slideshare. It includes an updated social meme graph and current member information about The 2.0 Adoption Council.

This presentation is a revision of an earlier presentation here on Slideshare. It includes an updated social meme graph and current member information about The 2.0 Adoption Council.

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    Web 2.0 and The Enterprise Web 2.0 and The Enterprise Presentation Transcript

    • WEB 2.0 AND THE ENTERPRISE DATE AUTHOR MARCH 9, 2010 SUSAN SCRUPSKI, SOCO PARTNERS Thursday, March 11, 2010
    • Who Am I? • Blogger • Researcher • Consultant • 2.0 Evangelist • Conference Organizer • Founder, The 2.0 Adoption Council •@ITSinsider Thursday, March 11, 2010
    • A show of hands... Hashtag: #ATCe20 Thursday, March 11, 2010
    • When did e20 begin? Thursday, March 11, 2010
    • McAfee Case Study DrKW: Investment Bank, 2005 • blogs, wikis, messaging • e20 technologies: blank SLATES* • let knowledge work “emerge” • unstructured, egalitarian *SLATES: Search, Links, Authoring, Tags, Extensions, Signals Thursday, March 11, 2010
    • What is an e20 State of Mind? Thursday, March 11, 2010
    • TRANSPARENCY COLLABORATION/SHARING TRUST AUTHENTICITY The Pillars of 2.0 Zen Thursday, March 11, 2010
    • Are e20 & “Social Media” Synonymous? Thursday, March 11, 2010
    • No. E2.0 happens behind the firewall (and for good reason). Thursday, March 11, 2010
    • News Flash: Enterprises Have Secrets! CUSTOMER DATA PATENTS STRATEGY EMPLOYEE DATA M&A PLANS PRODUCT DESIGN COMPETITIVE DATA Thursday, March 11, 2010
    • But... Employees Should Not. Thursday, March 11, 2010
    • So, how does it all fit together? Thursday, March 11, 2010
    • Thursday, March 11, 2010
    • The Enterprise is Social Beyond the Firewall • Inside the firewall: Collaboration • 2-way conversation at the edge ‣ Porous boundary to market ‣ Focuses roles/concentration • All market/biz data returns to Enterprise for processing/action • Increases competitiveness with timely decision-making Thursday, March 11, 2010
    • The 2.0 Adoption Council • A collection of Market Leading early Adopters • Currently 161 members; 95 active on Jive ‣ Large Enterprise (10K+ employees) ‣ “Internal Evangelists” • Sharing best practices/experiences Thursday, March 11, 2010
    • Thursday, March 11, 2010
    • Obstacles for Early Adopters • Awareness and/or Confusion • Culture, Culture, Culture ‣ Moving from silos to “flat enterprise” ‣ Rewarding sharing, vs. hoarding • Making the Business Case • Ease of Use • Misjudging the Importance of Community Management Thursday, March 11, 2010
    • Who’s Driving Enterprise 2.0? HR Sales 14% Innovation IT 5% 9% 42% LOB 58% R&D 9% Knowledge Management Procurement 14% 5% Program Management 9% Operations 5% Marketing 32% 2009 MEMBER SURVEY Thursday, March 11, 2010
    • Early Case Studies • Investment Bank: ‣ Flattened organization, created visibility for Audit and Compliance group resulting in more accurate reporting to Federal regulators • Leading F500 Manufacturer: ‣ IT Organization wanted to change its image from “IT sux” to “IT rox.” Factory Managers singing IT praises now. • Global Leader in Business Solutions and Services: ‣ Where Expertise is billable, dramatic improvement in time-to-market deliverables. Thursday, March 11, 2010
    • Where to find more info... • Andrew McAfee’s original MIT Sloan article. ‣ http://andrewmcafee.org/2007/09/enterprise_20_is_now_free/ • Dion Hinchcliffe’s expansion of the SLATES mnemonic. ‣ http://blogs.zdnet.com/Hinchcliffe/?p=143 • The 2.0 Adoption Council ‣ http://www.20adoptioncouncil.com • @ITSinsider on Twitter ‣ http://www.twitter.com/itsinsider • ITSinsider blog ‣ http://www.itsinsider.com Thursday, March 11, 2010
    • Thursday, March 11, 2010