Web 2.0 and The Enterprise

WEB 2.0 AND THE ENTERPRISE DATE AUTHOR MARCH 9, 2010 SUSAN SCRUPSKI, SOCO PARTNERS Thursday, March 11, 2010

Who Am I? • Blogger • Researcher • Consultant • 2.0 Evangelist • Conference Organizer • Founder, The 2.0 Adoption Council •@ITSinsider Thursday, March 11, 2010

A show of hands... Hashtag: #ATCe20 Thursday, March 11, 2010

When did e20 begin? Thursday, March 11, 2010

McAfee Case Study DrKW: Investment Bank, 2005 • blogs, wikis, messaging • e20 technologies: blank SLATES* • let knowledge work “emerge” • unstructured, egalitarian *SLATES: Search, Links, Authoring, Tags, Extensions, Signals Thursday, March 11, 2010

What is an e20 State of Mind? Thursday, March 11, 2010

TRANSPARENCY COLLABORATION/SHARING TRUST AUTHENTICITY The Pillars of 2.0 Zen Thursday, March 11, 2010

Are e20 & “Social Media” Synonymous? Thursday, March 11, 2010

No. E2.0 happens behind the ﬁrewall (and for good reason). Thursday, March 11, 2010

News Flash: Enterprises Have Secrets! CUSTOMER DATA PATENTS STRATEGY EMPLOYEE DATA M&A PLANS PRODUCT DESIGN COMPETITIVE DATA Thursday, March 11, 2010

But... Employees Should Not. Thursday, March 11, 2010

So, how does it all ﬁt together? Thursday, March 11, 2010

Thursday, March 11, 2010

The Enterprise is Social Beyond the Firewall • Inside the ﬁrewall: Collaboration • 2-way conversation at the edge ‣ Porous boundary to market ‣ Focuses roles/concentration • All market/biz data returns to Enterprise for processing/action • Increases competitiveness with timely decision-making Thursday, March 11, 2010

The 2.0 Adoption Council • A collection of Market Leading early Adopters • Currently 161 members; 95 active on Jive ‣ Large Enterprise (10K+ employees) ‣ “Internal Evangelists” • Sharing best practices/experiences Thursday, March 11, 2010

Obstacles for Early Adopters • Awareness and/or Confusion • Culture, Culture, Culture ‣ Moving from silos to “ﬂat enterprise” ‣ Rewarding sharing, vs. hoarding • Making the Business Case • Ease of Use • Misjudging the Importance of Community Management Thursday, March 11, 2010

Who’s Driving Enterprise 2.0? HR Sales 14% Innovation IT 5% 9% 42% LOB 58% R&D 9% Knowledge Management Procurement 14% 5% Program Management 9% Operations 5% Marketing 32% 2009 MEMBER SURVEY Thursday, March 11, 2010

Early Case Studies • Investment Bank: ‣ Flattened organization, created visibility for Audit and Compliance group resulting in more accurate reporting to Federal regulators • Leading F500 Manufacturer: ‣ IT Organization wanted to change its image from “IT sux” to “IT rox.” Factory Managers singing IT praises now. • Global Leader in Business Solutions and Services: ‣ Where Expertise is billable, dramatic improvement in time-to-market deliverables. Thursday, March 11, 2010

Where to ﬁnd more info... • Andrew McAfee’s original MIT Sloan article. ‣ http://andrewmcafee.org/2007/09/enterprise_20_is_now_free/ • Dion Hinchcliffe’s expansion of the SLATES mnemonic. ‣ http://blogs.zdnet.com/Hinchcliffe/?p=143 • The 2.0 Adoption Council ‣ http://www.20adoptioncouncil.com • @ITSinsider on Twitter ‣ http://www.twitter.com/itsinsider • ITSinsider blog ‣ http://www.itsinsider.com Thursday, March 11, 2010

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Web 2.0 and The Enterprise

by Susan Scrupski

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