Web 2.0 and The Enterprise

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This presentation is a revision of an earlier presentation here on Slideshare. It includes an updated social meme graph and current member information about The 2.0 Adoption Council.

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Web 2.0 and The Enterprise

  1. WEB 2.0 AND THE ENTERPRISE DATE AUTHOR MARCH 9, 2010 SUSAN SCRUPSKI, SOCO PARTNERS Thursday, March 11, 2010
  2. Who Am I? • Blogger • Researcher • Consultant • 2.0 Evangelist • Conference Organizer • Founder, The 2.0 Adoption Council •@ITSinsider Thursday, March 11, 2010
  3. A show of hands... Hashtag: #ATCe20 Thursday, March 11, 2010
  4. When did e20 begin? Thursday, March 11, 2010
  5. McAfee Case Study DrKW: Investment Bank, 2005 • blogs, wikis, messaging • e20 technologies: blank SLATES* • let knowledge work “emerge” • unstructured, egalitarian *SLATES: Search, Links, Authoring, Tags, Extensions, Signals Thursday, March 11, 2010
  6. What is an e20 State of Mind? Thursday, March 11, 2010
  7. TRANSPARENCY COLLABORATION/SHARING TRUST AUTHENTICITY The Pillars of 2.0 Zen Thursday, March 11, 2010
  8. Are e20 & “Social Media” Synonymous? Thursday, March 11, 2010
  9. No. E2.0 happens behind the firewall (and for good reason). Thursday, March 11, 2010
  10. News Flash: Enterprises Have Secrets! CUSTOMER DATA PATENTS STRATEGY EMPLOYEE DATA M&A PLANS PRODUCT DESIGN COMPETITIVE DATA Thursday, March 11, 2010
  11. But... Employees Should Not. Thursday, March 11, 2010
  12. So, how does it all fit together? Thursday, March 11, 2010
  13. Thursday, March 11, 2010
  14. The Enterprise is Social Beyond the Firewall • Inside the firewall: Collaboration • 2-way conversation at the edge ‣ Porous boundary to market ‣ Focuses roles/concentration • All market/biz data returns to Enterprise for processing/action • Increases competitiveness with timely decision-making Thursday, March 11, 2010
  15. The 2.0 Adoption Council • A collection of Market Leading early Adopters • Currently 161 members; 95 active on Jive ‣ Large Enterprise (10K+ employees) ‣ “Internal Evangelists” • Sharing best practices/experiences Thursday, March 11, 2010
  16. Thursday, March 11, 2010
  17. Obstacles for Early Adopters • Awareness and/or Confusion • Culture, Culture, Culture ‣ Moving from silos to “flat enterprise” ‣ Rewarding sharing, vs. hoarding • Making the Business Case • Ease of Use • Misjudging the Importance of Community Management Thursday, March 11, 2010
  18. Who’s Driving Enterprise 2.0? HR Sales 14% Innovation IT 5% 9% 42% LOB 58% R&D 9% Knowledge Management Procurement 14% 5% Program Management 9% Operations 5% Marketing 32% 2009 MEMBER SURVEY Thursday, March 11, 2010
  19. Early Case Studies • Investment Bank: ‣ Flattened organization, created visibility for Audit and Compliance group resulting in more accurate reporting to Federal regulators • Leading F500 Manufacturer: ‣ IT Organization wanted to change its image from “IT sux” to “IT rox.” Factory Managers singing IT praises now. • Global Leader in Business Solutions and Services: ‣ Where Expertise is billable, dramatic improvement in time-to-market deliverables. Thursday, March 11, 2010
  20. Where to find more info... • Andrew McAfee’s original MIT Sloan article. ‣ http://andrewmcafee.org/2007/09/enterprise_20_is_now_free/ • Dion Hinchcliffe’s expansion of the SLATES mnemonic. ‣ http://blogs.zdnet.com/Hinchcliffe/?p=143 • The 2.0 Adoption Council ‣ http://www.20adoptioncouncil.com • @ITSinsider on Twitter ‣ http://www.twitter.com/itsinsider • ITSinsider blog ‣ http://www.itsinsider.com Thursday, March 11, 2010
  21. Thursday, March 11, 2010

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