• Like
  • Save
The Social Organization
Upcoming SlideShare
Loading in...5
×
 

The Social Organization

on

  • 9,657 views

This presentation describes the radical changes taking place in today's large corporation. A special emphasis is given toward the role HR can play in driving leadership and organizational change. ...

This presentation describes the radical changes taking place in today's large corporation. A special emphasis is given toward the role HR can play in driving leadership and organizational change. Case study material is also presented.

Statistics

Views

Total Views
9,657
Views on SlideShare
9,283
Embed Views
374

Actions

Likes
52
Downloads
0
Comments
2

13 Embeds 374

http://socopartners.com 336
http://www.slideshare.net 11
http://www.linkedin.com 11
http://eval2-socopartners.jivesbs.com 3
http://e2consulting.blogspot.com 3
http://localhost 2
http://translate.googleusercontent.com 2
http://www.blogger.com 1
http://jpcsocialmedia.wordpress.com 1
http://dev.dickiebirds.com 1
http://www.jeunessefeuvert.fr 1
http://192.168.2.129 1
https://www.linkedin.com 1
More...

Accessibility

Upload Details

Uploaded via as Apple Keynote

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

12 of 2

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • well presented and well researched, thank you.
    Are you sure you want to
    Your message goes here
    Processing…
  • This is one of the better decks I've seen on the 'why' for organizations. As an enterprise social software manager for our company, I have been looking for exactly this 'story' to tell our execs. Fortunately the ones I need to help move a project forward understand this intuitively. I will definitely link to this deck heavily! Great job.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />

The Social Organization The Social Organization Presentation Transcript

  • THE SOCIAL ORGANIZATION DATE AUTHOR APRIL 28, 2009 SOCO PARTNERS/SUSAN SCRUPSKI
  • Who Am I? • Blogger • Researcher • Consultant • 2.0 Evangelist • Conference Organizer
  • What is the Social Organization?
  • The Social Organization puts People at the Center of Progress
  • The Org Chart loses Relevance
  • Ideas Power TIME democracy loyalty Value Geography Opportunity
  • From order to (So-Co) chaos
  • The SocialOrganization runs on Social Productivity
  • Network Effects Compound in the Social Organization Connected people will naturally gravitate toward an ethic where they will trade personal productivity for connectedness: they will interrupt their own work to help a contact make progress. Ultimately, in a bottom-up fashion, this leads to the network as a whole making more progress than if each individual tries to optimize personal productivity… Perhaps more importantly, the willingness to assist others leads to closer social connections, and increases the likelihood of reciprocal behavior, where an obsession with personal productivity does not. On a work basis, businesses today want it (or think they want it) both ways. They want their employees to be personally productive, making the classic logical error that if everyone is highly productive personally, then the company will be. Nope. — Stowe Boyd
  • Untapped Potential Paul Iske, head of KM for ABN Amro bank, sent a questionnaire to all staff that included the following two questions: * What proportion of your talent, ideas and experience are used in your job? * What percentage of your intellectual capital do you use? The survey results came back with the response that 70 percent of staff felt that only 15 to 20 percent of their intellectual capital was being used. With 100,000 staff around the globe, this amounts to a significant amount of untapped potential for any organization. - Chris Collison, Knowledgable Ltd, Richard Dennison, BT, and Ruud Böhmer, Unilever. “Using social technologies to aid communities.”
  • Example: American Express With approximately 67,000 employees, an American Express employee has a possible 2.2 billion “network connections.” Enter: Social Network Analysis - Cluster density, network velocity - Signal to Noise ratio, 2nd order networks - Context/Ranking/Filtering for content and 1st order networks - Weighted value of social relationships/influence/roles - Organizations become more self-aware; see visible patterns - Telligent Software
  • TRANSPARENCY COLLABORATION/SHARING TRUST AUTHENTICITY The Pillars of Socialworking
  • Some definitions
  • Crowd-sourc Labels for 2.0 Crowd-sourcing Online advertising MASS COLLABORATION DIGITAL Ideagoras MARKETING Wikis SEM Public Relations Page views Mashups SEO Cluetrain Conversations KM2.0 Blogs ENTERPRISE 2.0 SOCIAL MEDIA Micro- sharing Social Networks Customer Communities DIY content creation/consumption Brand Monitoring
  • Brief E2.0 Survey Results
  • Case Studies: Future Shock Federal Express/Ketchum Jive Software Hewlett-Packard AAPT/Cisco Jiibe.com Wachovia
  • Ketchum/Fedex
  • Jive Software
  • Hewlett-Packard 824 Comments Sample:
  • AABT/Cisco
  • Jiibe.com
  • Wachovia • Largest Enterprise Social Network to date. Originally rolled out to 110,000 employees (now 160K+) • Took 18 months from start to finish • Then, financial crisis and sale to Wells Fargo
  • Wachovia • Largest Enterprise Social Network to date. Originally rolled out to 110,000 employees (now 160K+) • Took 18 months from start to finish • Then, financial crisis and sale to Wells Fargo
  • Wachovia Case Study
  • Wachovia Case Study (con’t.)
  • Wachovia Case Study (con’t.)
  • Wachovia Case Study (con’t.)
  • Wachovia Case Study (con’t.)
  • Wachovia Case Study (con’t.)
  • Finally...
  • The Twitter Phenomenon
  • Who’s Driving? CMO/MKTG? CIO/IT? HR?
  • HR is poised to be a Catalyst for Enterprise Transformation