This presentation describes the radical changes taking place in today's large corporation. A special emphasis is given toward the role HR can play in driving leadership and organizational change.
This presentation describes the radical changes taking place in today's large corporation. A special emphasis is given toward the role HR can play in driving leadership and organizational change. Case study material is also presented.
The SocialOrganization runs on
Network Effects Compound
in the Social Organization
Connected people will naturally gravitate toward an ethic where they will trade
personal productivity for connectedness: they will interrupt their own work to help
a contact make progress. Ultimately, in a bottom-up fashion, this leads to the network
as a whole making more progress than if each individual tries to optimize personal
Perhaps more importantly, the willingness to assist others leads to closer social
connections, and increases the likelihood of reciprocal behavior, where an
obsession with personal productivity does not.
On a work basis, businesses today want it (or think they want it) both ways. They
want their employees to be personally productive, making the classic logical error that
if everyone is highly productive personally, then the company will be.
— Stowe Boyd
Paul Iske, head of KM for ABN Amro bank, sent a questionnaire to all staff
that included the following two questions:
* What proportion of your talent, ideas and experience are used in your job?
* What percentage of your intellectual capital do you use?
The survey results came back with the response that 70 percent of staff felt
that only 15 to 20 percent of their intellectual capital was being used. With
100,000 staff around the globe, this amounts to a signiﬁcant amount of
untapped potential for any organization.
- Chris Collison, Knowledgable Ltd, Richard Dennison, BT, and Ruud Böhmer, Unilever.
“Using social technologies to aid communities.”
Example: American Express
With approximately 67,000 employees, an
American Express employee has a
possible 2.2 billion “network connections.”
Enter: Social Network Analysis
- Cluster density, network velocity
- Signal to Noise ratio, 2nd order networks
- Context/Ranking/Filtering for content and 1st order networks
- Weighted value of social relationships/inﬂuence/roles
- Organizations become more self-aware; see visible patterns
- Telligent Software
The Pillars of Socialworking
Labels for 2.0
SEM Public Relations
Cluetrain Conversations KM2.0
SOCIAL MEDIA Micro-
DIY content creation/consumption