The Social Organization

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  • + dllavoy dllavoy 5 months ago
    well presented and well researched, thank you.
  • + cflanagan17 Claire Flanagan 6 months ago
    This is one of the better decks I’ve seen on the ’why’ for organizations. As an enterprise social software manager for our company, I have been looking for exactly this ’story’ to tell our execs. Fortunately the ones I need to help move a project forward understand this intuitively. I will definitely link to this deck heavily! Great job.
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The Social Organization - Presentation Transcript

  1. THE SOCIAL ORGANIZATION DATE AUTHOR APRIL 28, 2009 SOCO PARTNERS/SUSAN SCRUPSKI
  2. Who Am I? • Blogger • Researcher • Consultant • 2.0 Evangelist • Conference Organizer
  3. What is the Social Organization?
  4. The Social Organization puts People at the Center of Progress
  5. The Org Chart loses Relevance
  6. Ideas Power TIME democracy loyalty Value Geography Opportunity
  7. From order to (So-Co) chaos
  8. The SocialOrganization runs on Social Productivity
  9. Network Effects Compound in the Social Organization Connected people will naturally gravitate toward an ethic where they will trade personal productivity for connectedness: they will interrupt their own work to help a contact make progress. Ultimately, in a bottom-up fashion, this leads to the network as a whole making more progress than if each individual tries to optimize personal productivity… Perhaps more importantly, the willingness to assist others leads to closer social connections, and increases the likelihood of reciprocal behavior, where an obsession with personal productivity does not. On a work basis, businesses today want it (or think they want it) both ways. They want their employees to be personally productive, making the classic logical error that if everyone is highly productive personally, then the company will be. Nope. — Stowe Boyd
  10. Untapped Potential Paul Iske, head of KM for ABN Amro bank, sent a questionnaire to all staff that included the following two questions: * What proportion of your talent, ideas and experience are used in your job? * What percentage of your intellectual capital do you use? The survey results came back with the response that 70 percent of staff felt that only 15 to 20 percent of their intellectual capital was being used. With 100,000 staff around the globe, this amounts to a significant amount of untapped potential for any organization. - Chris Collison, Knowledgable Ltd, Richard Dennison, BT, and Ruud Böhmer, Unilever. “Using social technologies to aid communities.”
  11. Example: American Express With approximately 67,000 employees, an American Express employee has a possible 2.2 billion “network connections.” Enter: Social Network Analysis - Cluster density, network velocity - Signal to Noise ratio, 2nd order networks - Context/Ranking/Filtering for content and 1st order networks - Weighted value of social relationships/influence/roles - Organizations become more self-aware; see visible patterns - Telligent Software
  12. TRANSPARENCY COLLABORATION/SHARING TRUST AUTHENTICITY The Pillars of Socialworking
  13. Some definitions
  14. Crowd-sourc Labels for 2.0 Crowd-sourcing Online advertising MASS COLLABORATION DIGITAL Ideagoras MARKETING Wikis SEM Public Relations Page views Mashups SEO Cluetrain Conversations KM2.0 Blogs ENTERPRISE 2.0 SOCIAL MEDIA Micro- sharing Social Networks Customer Communities DIY content creation/consumption Brand Monitoring
  15. Brief E2.0 Survey Results
  16. Case Studies: Future Shock Federal Express/Ketchum Jive Software Hewlett-Packard AAPT/Cisco Jiibe.com Wachovia
  17. Ketchum/Fedex
  18. Jive Software
  19. Hewlett-Packard 824 Comments Sample:
  20. AABT/Cisco
  21. Jiibe.com
  22. Wachovia • Largest Enterprise Social Network to date. Originally rolled out to 110,000 employees (now 160K+) • Took 18 months from start to finish • Then, financial crisis and sale to Wells Fargo
  23. Wachovia • Largest Enterprise Social Network to date. Originally rolled out to 110,000 employees (now 160K+) • Took 18 months from start to finish • Then, financial crisis and sale to Wells Fargo
  24. Wachovia Case Study
  25. Wachovia Case Study (con’t.)
  26. Wachovia Case Study (con’t.)
  27. Wachovia Case Study (con’t.)
  28. Wachovia Case Study (con’t.)
  29. Wachovia Case Study (con’t.)
  30. Finally...
  31. The Twitter Phenomenon
  32. Who’s Driving? CMO/MKTG? CIO/IT? HR?
  33. HR is poised to be a Catalyst for Enterprise Transformation

+ Susan ScrupskiSusan Scrupski, 6 months ago

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