DEMYSTIFYING ENTERPRISE 2.0
DATE                        AUTHOR
       SEPTEMBER 23, 2009            SOCO PARTNERS/SUSAN SC...
Who Am I?

• Blogger
• Researcher
• Consultant
• 2.0 Evangelist
• Conference Organizer
• Founder, The 2.0 Adoption Council...
1ST E20 CONFERENCE

       ANDREW MCAFEE




                                     DION HINCHCLIFFE




  WEB 2.0      APRI...
McAfee
Case Study
DrKW: Investment Bank, 2005
• blogs, wikis, messaging
• e20 technologies: blank SLATES*
• let knowledge ...
Hinchcliffe’s                  “FLATNESSES”

SLATES+
•SOCIAL, emergent, freeform,
and network-oriented
•E20 is “a state of...
What is an e20 State of Mind?
TRANSPARENCY

                  COLLABORATION/SHARING




                  TRUST




                  AUTHENTICITY


The...
Are e20 & “Social Media”
     Synonymous?
No.

E2.0 happens behind the
firewall (and for good reason).
News Flash: Enterprises Have Secrets!
                 CUSTOMER DATA

             PATENTS
                          STRAT...
But... Employees Should Not.
So, how does it all fit together?
The Enterprise is Social
Beyond the Firewall

•   Inside the firewall: Collaboration
•   2-way conversation at the edge
   ...
The 2.0 Adoption Council
•   A collection of Market Leading early Adopters
•   Approximately 80 members to date
    ‣ Larg...
Current Members
‣Alcatel-Lucent              ‣GDF Suez                     ‣NASA/SAIC
‣Alcoa                       ‣Genera...
Drivers for Early Adopters
            Increase Productivity
                    Expert Location
Retain Institutional Know...
Obstacles for Early Adopters
 •   Awareness and/or Confusion
 •   Culture, Culture, Culture
     ‣   Moving from silos to ...
Who’s Driving Enterprise 2.0?
                                                         HR
                                ...
Early Case Studies
 •   Investment Bank:
     ‣ Flattened organization, created visibility for
        Audit and Complianc...
Where to find more info...
  •   Andrew McAfee’s original MIT Sloan article.
      ‣   http://andrewmcafee.org/2007/09/ente...
Enterprise 2.0 Demystified
Enterprise 2.0 Demystified
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Enterprise 2.0 Demystified

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Novell hired me to provide a short introduction to Enterprise 2.0 and explain the current landscape.

The following is the presentation description: Like most tech-fashion fads, Enterprise 2.0 is not widely understood. Vendors, consultants, and even customers are rushing to incorporate the label "Enterprise 2.0" into new offerings. This webinar by leading Enterprise 2.0 industry-watcher and insider, Susan Scrupski, will sift through the buzz and present an informative presentation of what Enterprise 2.0 is and what it isn't. Attendees will learn the background on the so-called movement, the drivers and obstacles to adoption, where Enterprise 2.0 is originating in the large organization, as well as hear a narrative on large enterprise early successes.

Hear this presentation online: http://bit.ly/2Nkty3

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  • Thank you Richard, Stephanie and it’s a pleasure to be here to talk to you all today about a topic I am particularly passionate about: Enterprise 2.0.
  • Blogger, researcher, consultant, 2.0 Evangelist (spread the good news and attempt to recruit others!), Advisory board 2 leading conferences in the US and Europe, Recently founded the 2.0 adoption council-- will talk more about that later. Lastly, you can find me everywhere online on the social web by the nickname “ITSinsider.” If you’re on twitter, I invite you to follow me.
  • Where did the e20 meme begin? Not even on the chart, but Clay Shirky coined Social Software in 2002.
  • Enterprise 2.0 Demystified

    1. 1. DEMYSTIFYING ENTERPRISE 2.0 DATE AUTHOR SEPTEMBER 23, 2009 SOCO PARTNERS/SUSAN SCRUPSKI
    2. 2. Who Am I? • Blogger • Researcher • Consultant • 2.0 Evangelist • Conference Organizer • Founder, The 2.0 Adoption Council •@ITSinsider
    3. 3. 1ST E20 CONFERENCE ANDREW MCAFEE DION HINCHCLIFFE WEB 2.0 APRIL’06 SEPT’07 OCT’07 JUNE’09 DEC’09 ’04 SOCIAL MEDIA ’04 Enterprise 2.0 Timeline
    4. 4. McAfee Case Study DrKW: Investment Bank, 2005 • blogs, wikis, messaging • e20 technologies: blank SLATES* • let knowledge work “emerge” • unstructured, egalitarian *SLATES: Search, Links, Authoring, Tags, Extensions, Signals
    5. 5. Hinchcliffe’s “FLATNESSES” SLATES+ •SOCIAL, emergent, freeform, and network-oriented •E20 is “a state of mind”
    6. 6. What is an e20 State of Mind?
    7. 7. TRANSPARENCY COLLABORATION/SHARING TRUST AUTHENTICITY The Pillars of 2.0 Zen
    8. 8. Are e20 & “Social Media” Synonymous?
    9. 9. No. E2.0 happens behind the firewall (and for good reason).
    10. 10. News Flash: Enterprises Have Secrets! CUSTOMER DATA PATENTS STRATEGY EMPLOYEE DATA M&A PLANS PRODUCT DESIGN COMPETITIVE DATA
    11. 11. But... Employees Should Not.
    12. 12. So, how does it all fit together?
    13. 13. The Enterprise is Social Beyond the Firewall • Inside the firewall: Collaboration • 2-way conversation at the edge ‣ Porous boundary to market ‣ Focuses roles/concentration • All market/biz data returns to Enterprise for processing/action • Increases competitiveness with timely decision-making
    14. 14. The 2.0 Adoption Council • A collection of Market Leading early Adopters • Approximately 80 members to date ‣ Large Enterprise (10K+ employees) ‣ “Internal Evangelists” • Sharing best practices/experiences
    15. 15. Current Members ‣Alcatel-Lucent ‣GDF Suez ‣NASA/SAIC ‣Alcoa ‣General Mills ‣Nokia ‣Allstate ‣GlaxoSmithKline ‣Penn State University ‣Alstom Power ‣Hatch Associates ‣Pitney Bowes ‣AREVA ‣Hewlett-Packard ‣PR Newswire ‣AT&T ‣HSBC ‣Pratt & Whitney ‣British Petroleum ‣Humana ‣Rocketdyne ‣Booz Allen Hamilton ‣IBM ‣PricewaterhouseCoopers ‣CapitalOne ‣Intel Corporation ‣Procter & Gamble ‣Cardiff University (UK) ‣International Paper ‣Raytheon ‣Chubb ‣Johnson and Johnson ‣SAP ‣Cisco ‣Juniper Networks ‣SAP BusinessObjects ‣Compagnie de Saint Gobain ‣Lockheed Martin ‣Schlumberger ‣Compuware ‣Lowe's companies ‣Seagate ‣Corning ‣Lyonnaise des Eux/Suez ‣SK Telecom ‣Covidien Environment ‣State of Maryland ‣CSC ‣Massachusetts Institute of ‣Sun Microsystems (Oracle) ‣Deloitte Technology ‣Swedish Armed Forces ‣Disney ‣McDonald's ‣Texas Instruments ‣Electronic Arts ‣McKinsey & Company ‣The Washington Post ‣Eli Lilly ‣Medtronic, Inc. ‣Thrivent Financial ‣EMC Corp. ‣Merck ‣United Business Media ‣Ford Motor Company ‣MetLife ‣Wells Fargo
    16. 16. Drivers for Early Adopters Increase Productivity Expert Location Retain Institutional Knowledge Lower Costs Foster Innovation Cultural Reinvention Other Caution: small sample. Illustration purposes only.
    17. 17. Obstacles for Early Adopters • Awareness and/or Confusion • Culture, Culture, Culture ‣ Moving from silos to “flat enterprise” ‣ Rewarding sharing, vs. hoarding • Making the Business Case • Ease of Use • Misjudging the Importance of Community Management
    18. 18. Who’s Driving Enterprise 2.0? HR Sales 14% Innovation IT 5% 9% 42% LOB 58% R&D 9% Knowledge Management Procurement 14% 5% Program Management 9% Operations 5% Marketing 32% Caution: small sample. Illustration purposes only.
    19. 19. Early Case Studies • Investment Bank: ‣ Flattened organization, created visibility for Audit and Compliance group resulting in more accurate reporting to Federal regulators • Leading F500 Manufacturer: ‣ IT Organization wanted to change its image from “IT sux” to “IT rox.” Factory Managers singing IT praises now. • Global Leader in Business Solutions and Services: ‣ Where Expertise is billable, dramatic improvement in time-to-market deliverables.
    20. 20. Where to find more info... • Andrew McAfee’s original MIT Sloan article. ‣ http://andrewmcafee.org/2007/09/enterprise_20_is_now_free/ • Dion Hinchcliffe’s expansion of the SLATES mnemonic. ‣ http://blogs.zdnet.com/Hinchcliffe/?p=143 • The 2.0 Adoption Council ‣ http://www.20adoptioncouncil.com • @ITSinsider on Twitter ‣ http://www.twitter.com/itsinsider • ITSinsider blog ‣ http://www.itsinsider.com
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