A Community of Practitioners
Fall 2009
Engage. Evangelize. Empower.

Overview
The 2009 Enterprise 2.0 Conference in
Boston was a turning point for the
Enterprise 2.0 community. For the first
time, real “internal evangelists” with real
needs and real challenges showed up to
discuss their experiences and connect with
other subject matter experts in the hope of
finding solutions.
They were not consultants or analysts or
journalists or academics. These were full-
time, in-house professionals from all
different lines of business who were
looking to learn from other Enterprise 2.0
practitioners.
The 2.0 Adoption Council was formed
to provide a home for that on-going
conversation.
2.0 Adoption Council, 10/2009 (c)

Sample Council Members
2.0 Adoption Council, 10/2009 (c)

More Sample Members
‣Alcatel-Lucent ‣GDF Suez ‣MetLife
‣Alcoa ‣General Motors ‣NASA/SAIC
‣Allstate ‣General Mills ‣Nokia
‣Alstom Power ‣GlaxoSmithKline ‣Penn State University
‣AMD ‣Hatch Associates ‣Pitney Bowes
‣AREVA ‣Hewlett-Packard ‣PR Newswire
‣Booz Allen Hamilton ‣HSBC ‣Pratt & Whitney
‣CapitalOne ‣Humana Rocketdyne
‣Cardiff University (UK) ‣IBM ‣PricewaterhouseCoopers
‣Chubb ‣Intel Corporation ‣Procter & Gamble
‣Cisco ‣International Paper ‣Raytheon
‣Compagnie de Saint Gobain ‣Johnson and Johnson ‣SAP
‣Compuware ‣Juniper Networks ‣Schlumberger
‣Corning ‣Lockheed Martin ‣Seagate
‣Covidien ‣Lowe's Companies ‣SK Telecom
‣CSC ‣Lyonnaise des Eux/Suez ‣State of Maryland
‣Deloitte Environment ‣Sun Microsystems (Oracle)
‣Disney ‣Massachusetts Institute of ‣Swedish Armed Forces
‣Electronic Arts Technology ‣Texas Instruments
‣Eli Lilly ‣McDonald's ‣The Washington Post
‣EMC Corp ‣McKinsey & Company ‣United Business Media
‣European Central Bank ‣Medtronic, Inc. ‣Wipro
‣European Commission ‣Merck ‣Wells Fargo
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Member Qualifications?
 Must be actively involved in a 2.0 adoption effort
 All levels, titles, departments, LOBs
 Strategy and/or deployment
 Must work for a large company (10,000+ employees)
 Some exceptions for well-known companies (i.e. The
Washington Post, Penn State)
 Also, European firms can be fewer than 10K.
 Never less than 5K
 Only 2 Seats per Company
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Sample Titles in the Council
IT LOB
42%
58%
6 2.0 Adoption Council, 10/2009 (c)

Discussion Areas: Jive SBS
 Discussion/Sharing takes
place on the Jive SBS
platform
 Currently, 100+ members
 Majority of the members
are either Active or
Partially Active
 New content everyday
 Members required to
participate minimum of one
hour a week.
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Micro-sharing on Yammer Platform
 Runs on an AIR desktop
app or via web interface
 Short, easy questions
 Links
 Provides a back channel for
demos
 Push content from social
web (blogs, bookmarks)
 Also has a mobile interface
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What’s the Buzz?
Top Tags:
9 2.0 Adoption Council, 10/2009 (c)

Vendors Represented in the Council
 Jive SBS  Drupal
 Socialcast  Joomla
 Yammer  Blue Kiwi
 Lotus Connections  Newsgator
 SharePoint  Oracle Weblogic
 Traction Teampage  Interwoven Teamsite
 Confluence  EMC Documentum
 Socialtext  ThoughtFarmer
 Telligent  Covisint
 XWiki  ...more...
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Benefits of Council Membership
 Peer-to-peer sharing
 State-of-the-Art platforms
 Conference Calls
 Meetings
 Thought Leadership
 Conferences
 Publicity
 Recognition
 Access to vendors/gurus
 Research
 SWAG! :-)
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Example:
12 2.0 Adoption Council, 10/2009 (c)

The External Community
The 2.0 Adoption
Community is a social site for
Enterprise 2.0 evangelists,
practitioners and specialists to
share their experiences, insights
and expertise.
The 2.0 Adoption
Community site aggregates and
publishes blogs, comments, rich
media, and provides a forum for
discussion at a central location Modeled after the highly successful
for all members of the “Social Media Today” site, “The 2.0
Adoption Community” already has 90
Enterprise 2.0 eco-system. bloggers signed up and contributing,
including leading e2.0 bloggers.
2.0 Adoption Council, 10/2009 (c)

How much does it cost?
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Our Information
The 2.0 Adoption Council was founded by
SoCo Partners.
Susan Scrupski, founder of SoCo Partners, has
been tracking Enterprise 2.0 since its inception in
2006. She brings a unique insight into the
adoption curve for large enterprises and has
firsthand knowledge of the myriad of barriers
between desire and full-scale adoption.
Prior to embracing the Enterprise 2.0
phenomenon, Ms. Scrupski enjoyed a world
renowned reputation as an expert on the multi-
billion dollar market in IT services where she kept
abreast of trends in IT outsourcing and large-scale
systems integration. As a leading blogger, writer,
and coach to Fortune 500 clients, Ms. Scrupski is
a trusted resource for vendors and customers alike
tracking developments in Enterprise 2.0.
More information on the Council can be found
at http://www.20adoptioncouncil.com
@ITSinsider
2.0 Adoption Council, 10/2009 (c)