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Building the Case for B2B Social Media
Building the Case for B2B Social Media
Building the Case for B2B Social Media
Building the Case for B2B Social Media
Building the Case for B2B Social Media
Building the Case for B2B Social Media
Building the Case for B2B Social Media
Building the Case for B2B Social Media
Building the Case for B2B Social Media
Building the Case for B2B Social Media
Building the Case for B2B Social Media
Building the Case for B2B Social Media
Building the Case for B2B Social Media
Building the Case for B2B Social Media
Building the Case for B2B Social Media
Building the Case for B2B Social Media
Building the Case for B2B Social Media
Building the Case for B2B Social Media
Building the Case for B2B Social Media
Building the Case for B2B Social Media
Building the Case for B2B Social Media
Building the Case for B2B Social Media
Building the Case for B2B Social Media
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Building the Case for B2B Social Media

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As presented at the Apple Expo Canada 2010 at my social media bootcamp. Check it out!

As presented at the Apple Expo Canada 2010 at my social media bootcamp. Check it out!

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  • 1. Building the Case for B2B Social Media<br />AppleExpo<br />Presented by Humphrey Ho – Agile Dudes Inc.<br />
  • 2. Principal Social Media Strategist @ Agile Dudes Inc<br />Clients:<br />Social Media & Digital Strategy<br />Online Community Management<br />Brand Eminence and Monitoring<br />Humphrey Ho<br />CAPM | MBA | H.BSc.<br />@itshumphrey<br />Agiledudes.com/thoughts<br />
  • 3. Did you know?<br />72%of Internet users are part of one social network – that’s 940 million users! (Insites Consulting)<br />57%of US workers use social media once a week for business purposes <br />(IDC State of Social Business 2009)<br />18%increasein revenue for companies using social media<br />6%decreasein revenue for companies NOT using social media<br />(Eric Qualmann, 2009)<br />33%of adults use social networks for professional purposes<br />(Forrester Research – Conversations Get Onto the Ladder 2010) <br />The Apple Reseller Summit and AppleExpo have a Twitter Account and Blog?<br />Follow: @appleexpoHashtag: #appleexpoBlog: Appleexpo.ca/blog<br />
  • 4. The Way We Communicate<br />All generations agree - the line between professional and personal life is blurring<br />Lexis Nexis Technology Gap Survey April 09<br />
  • 5. General Rules of B2B and Social Media<br />Social media tools are just that...tools<br />It’s all in the strategy and implementation of such tools. B2C and B2B tools are the same!<br />B2B: Few customers drive majority of revenue<br />Encourage client-vendor collaboration using SM<br />B2B cost of acquisition 3-5x that of retention<br />Use SM to reduce costs of brand exposure<br />Target decision makers of prospective accounts<br />
  • 6.
  • 7. Notable companies and social media<br />American Red Cross - $5 million dollars for Haiti in less than 72 hours<br />Ford – 2010 marketing budget = 25% on social media<br />Lenovo – Reduced call centre activity 20% with Lenovo Support Community<br />VW – Launches VW GTI solelyusing social media <br />EBay – Users of online community spend 54% more<br />Burger King’s Delete 10 Friends – investment = <$50,000 impressions = $32M , press/media value = $400,000<br />Sources: Respective company news releases<br />
  • 8. Social Media Strategy – The Pre-List<br />
  • 9. Twitter Tips<br />Expand Reach<br />74 million Tweeple, 50 million tweets<br />Use as an outpost <br />Re-tweet others that have similar content<br />#hashtags!<br />Setup a tweet schedule<br />Integrate with other social media properties<br />Thought Leadership<br />Increase WOM<br />
  • 10. Extend Relationships<br />Facebook Tips<br />Expand Reach<br />Reduce Marketing Spend<br />400 million users, 30% activity about brands<br />Understand your fan base<br />Focus groups, surveying, technographics<br />Run incentive promotions<br />Integrate into other web properties<br />
  • 11. LinkedIn Tips<br />Expand Reach<br />100 million members, 33% over 45<br />Build Thought Leadership – Answer questions, post discussions, join groups<br />Share! Take advantage of LinkedIn Widgets<br />Cross-promote your profile elsewhere<br />Host “exclusive” content and seminars<br />Thought Leadership<br />Professional Communities<br />
  • 12. Social Media Tools At-A-Glance<br />Blogs<br />Corporate, Individual, Public (Ulitzer)<br />Wikis<br />Product/Solution Enabling<br />Social Networks<br />Linkedin, Facebook, MySpace<br />Microblogging<br />Twitter, FriendFeed<br />Forums/Groups<br />Google Groups, open knowledge sharing<br />Online Video<br />YouTube, blip.tv, Vimeo<br />File Sharing / Podcasting<br />Scribd, Slideshare<br />User Community<br />Private knowledge sharing<br />Bookmarking<br />Digg, Delicious, Reddit<br />WOM (Word of Mouth)<br />
  • 13.
  • 14. Relationship Building<br />Extend Relationships<br />Two-way, real-time nature of social media enable highly personal brand experience<br />B2B executives can interact directly with prospects and customers<br />
  • 15. Expand your Network<br />Expand Reach<br />Identify new business leads and partners who pull your content<br />Monitor online conversations, trending topics<br />Use social media as an outpost<br />
  • 16. Tap Professional Communities<br />Build professional communities, or join an existing one!<br />Share insights, answer questions, provide third-party referrals<br />Knowledge-sharing...good place to build thought leadership!<br />Professional Communities<br />
  • 17. Increase Third-Party Influence<br />Encourage Word-of-Mouth feedback<br />Build referral programs by providing a platform for interaction<br />Find brand advocates and monitor positive endorsements<br />Increase WOM<br />
  • 18. Provide Thought Leadership<br />Leverage multimedia channels to give expertise<br />Gain exposure through exchanging knowledge with other professionals<br />Repurpose existing content for new social media platforms<br />Thought Leadership<br />
  • 19. Reduce Marketing Spend<br />Reduce Marketing Spend<br />Safenet – $1 million in direct revenue from LinkedIn IT Security Community<br />Vocus - $500,000 revenue<br />B2B support via @vocus<br />LinkedIn participation<br />Lenovo – 20% reduction in call center activity using Lenovo Community<br />SUN – 3000 employees blog about projects – Ranked #451 website<br />
  • 20. Things to Consider in Social Media (and how we can help...)<br />Social Media Monitoring<br />Online Community Management<br />Social Media Bootcamps<br />Public/Private Social Networks<br />Social Ready Websites<br />Mobile<br />Multimedia Channels <br />Social Media Blueprint<br />
  • 21. Social Media Best Practices<br />Useful content – helpful and knowledgeable<br />Comment and reply<br />KISS (Keep it Simple...)<br />Linkback and Trackbacks to others<br />Be consistent – schedule updates<br />Develop a Social Media Policy<br />Have a sustainable strategy<br />Make sure you’re “social-ready”<br />
  • 22. Agile Dudes Inc.<br />60 Adelaide Street East<br />Toronto, Ontario M5C 3E4<br />416-203-3380<br />www.agiledudes.com <br /> @agiledudes<br /> agiledudes.com/thoughts<br />

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