Womens Bar

Social Media for Lawyers 101
Why do you need it?
October 30, 2009
Fresh Ground Communications Itsfreshground.com 617.575.9643 [email_address]

Fresh Ground Communications Itsfreshground.com 617.575.9643 [email_address] “ I don’t have time to do marketing” If you have time it’s already too late.

Maintain
Grow
Become a source for referrals
Impress mom
Fresh Ground Communications Itsfreshground.com 617.575.9643 [email_address] Why Market?

Income Mix
New Client
Returning client
Client referral
Lawyer referral
Referral from Professional Association (Bar)
Other
Fresh Ground Communications Itsfreshground.com 617.575.9643 [email_address] Set Marketing Goals

Who do you want to be?
Marketing = reaching the people to meet your business goals
Fresh Ground Communications Itsfreshground.com 617.575.9643 [email_address] Growth Potential

Fresh Ground Communications Itsfreshground.com 617.575.9643 [email_address] Why Social Media is like Kindergarten Create Communicate New Tools

Fresh Ground Communications Itsfreshground.com 617.575.9643 [email_address] Tools

Sample September Searches in US
“ Lawyers” = 4,090,000
“ Bankruptcy Lawyers” = 165,000
“ Boston Lawyers” = 22,200

The law that you do
Cases
Legal questions
Interesting areas of law
Reactions to news or bloggers
Think Like a Client
Fresh Ground Communications Itsfreshground.com 617.575.9643 [email_address] What do I Write About?

Fix Google
www.google.com/local/add
Get a blog
Blogger, Wordpress.com, Web designer
Read other bloggers
Write and comment on their work
Starter list from Ernie the Attorney: http://radio.weblogs.com/0104634/outlines/Law%20Blogs.html
Get a Twitter account
It’s free
Follow relevant Tweeters
145 Lawyers on Twitter: http://scoop.jdsupra.com/2008/09/articles/law-firm-marketing/145-lawyers-and-legal-professionals-to-follow-on-twitter/
Fresh Ground Communications Itsfreshground.com 617.575.9643 [email_address] To Do

Facebook and LinkedIn
Sync your blog to your social pages
Google Analytics
Information about site traffic
Twitter
Sync your blog posts to Twitter
http:// twitterfeed.com /
Fresh Ground Communications Itsfreshground.com 617.575.9643 [email_address] To Do (Advanced)

Chuck Tanowitz
Fresh Ground Communications
http://itsfreshground.com
[email_address]
617.575.9643
Twitter.com/ctanowitz
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Womens Bar

by Fresh Ground Communications on Oct 29, 2009

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