Very simple layout with no thought about cover lines. Bad picture with too much in the background and bad lighting. Good photograph with set up lighting to get plain background to act like canvas for the copy Good layout and same use of font with good colours.
Bad use of colour with simple title for “Contents” Poor picture editing with bad fade effect. No page numbering and website. Same use of font making the page boring. Good, organised layout with good pictures to link in with the pages. Good use of colour and correct numbering and page descriptions.