Managing Your Web Site (Drupal/CiviCRM)

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Managing Your Web Site (Drupal/CiviCRM)

  1. 1. Managing Your Web Site (Drupal/CiviCRM) Rooty Hollow LLC Columbus, Ohio Building Online Communities
  2. 2. Content & Constituent Management Acronym Soup CMS: Content Management System CRM: Constituent Relationship Management WYSIWYG: What You See Is What You Get
  3. 3. Using The Web <ul><li>Know your audience </li></ul><ul><li>Kids use social networks: Facebook, YouTube, SMS (Text Messaging) </li></ul><ul><li>Adults are on twitter: The fastest growing user base on Twitter is 35-49 yrs </li></ul><ul><li>Fastest growing Facebook audience: 60yrs + </li></ul>
  4. 4. The Web is Technical <ul><li>With old style web sites you need some technical knowledge: </li></ul><ul><li>Uploading the page </li></ul><ul><li>Know programming languages like HTML </li></ul><ul><li>Each page stands alone </li></ul><ul><li>Changes that affect all the pages (i.e. new menu items) are painful </li></ul>
  5. 5. What is a CMS <ul><li>Content Management System </li></ul><ul><li>Takes the tech out of the web </li></ul><ul><li>If you know how to use Word, you can edit your pages </li></ul><ul><li>No special software, if you have Internet Explorer or Safari you have the software you need </li></ul><ul><li>It's secure, no one has access unless you give it to them </li></ul>
  6. 6. What is Open Source <ul><li>No Licensing Fees </li></ul><ul><li>100,000's of developers all around the world </li></ul><ul><li>You can change it, re-publish it (as Open Source of course) </li></ul><ul><li>Examples Mozilla Firefox, Moodle, Open Office </li></ul><ul><li>Who uses it: Google, Orbitz, Facebook, etc... </li></ul>
  7. 7. Drupal <ul><li>An Award Winning Content Management system </li></ul><ul><li>Built on Open Source technology (MYSQL, PHP, Javascript) </li></ul><ul><li>Used on more than 250,000 sites internationally </li></ul><ul><li>Infinitely customizable </li></ul>
  8. 8. Thousands of Add-on <ul><li>If you want it, someone has done it! </li></ul><ul><li>3 rd Party Integration (Facebook, Moodle, Twitter, Salesforce.com, CiviCRM, YouTube) </li></ul><ul><li>Voting Tools </li></ul><ul><li>Calendars </li></ul><ul><li>Video hosting </li></ul>
  9. 9. Easy editing
  10. 10. Change the look of your site with the click of a button <ul><li>Choose between different designs </li></ul><ul><li>Use a custom design built for your site </li></ul><ul><li>Download free designs from drupal.org </li></ul><ul><li>Purchase designs from a 3 rd party like Top Notch Themes or Template Monster </li></ul>
  11. 11. Any style site you want <ul><li>Blog </li></ul><ul><li>News feed </li></ul><ul><li>Brochure </li></ul><ul><li>Networking </li></ul><ul><li>E-commerce </li></ul><ul><li>Membership database(s) </li></ul>
  12. 12. Control User Access <ul><li>Administrator decides who can </li></ul><ul><li>See what content </li></ul><ul><li>Add/edit content </li></ul><ul><li>Publish content </li></ul>
  13. 13. Sample Drupal Sites <ul><li>Nature Conservancy ( http://www.nature.org ) </li></ul><ul><li>The Onion ( http://www.onion.com ) </li></ul><ul><li>Recovery.gov ( http://www.recovery.gov ) </li></ul><ul><li>ITSCO ( http://www.itsco.org ) </li></ul>
  14. 14. CiviCRM <ul><li>CRM Stands for Constituent Relationship Management </li></ul><ul><li>Features include: </li></ul><ul><li>Donor Database </li></ul><ul><li>Contribution Management </li></ul><ul><li>Event Management </li></ul><ul><li>Membership Management </li></ul><ul><li>Case Management </li></ul>
  15. 15. CiviCRM Integration CiviCRM integrates with 2 Open Source Content Management Systems: Drupal & Joomla Further CiviCRM can be installed on its own, without any other systems acting as a front end
  16. 16. Built on established systems <ul><li>CiviCRM (like Drupal) is built on enterprise level systems </li></ul><ul><li>MYSQL </li></ul><ul><li>PHP </li></ul>
  17. 17. Sample CiviCRM Sites <ul><li>Wiki Media Foundation (the foundation behind wikipedia ( http://fundraising.wikimedia.org ) </li></ul><ul><li>Amnesty International ( http://www.amnesty.org ) </li></ul><ul><li>TechSoup ( http://www.techsoup.org ) </li></ul>
  18. 18. Open Source Benefits <ul><li>Moves at the speed of the Internet </li></ul><ul><li>Allows for easy maintenance of complex structures </li></ul><ul><li>Allow as many or as few editors as you want </li></ul><ul><li>Allows you to focus on the content </li></ul>
  19. 19. Open Source Pitfalls <ul><li>The software is free. Setting it up takes time and expertise. </li></ul><ul><li>It's something new, getting used to it will be a challenge </li></ul><ul><li>Having your content ready is key </li></ul>
  20. 20. My contact info Jim Taylor, owner Rooty Hollow LLC (614) 432-8609 [email_address] http://www.linkedin.com/in/rootyhollow http://www.twitter.com/jalama

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