Managing Your Web Site (Drupal/CiviCRM) Rooty Hollow LLC Columbus, Ohio Building Online Communities

Content & Constituent Management Acronym Soup CMS: Content Management System CRM: Constituent Relationship Management WYSIWYG: What You See Is What You Get

Using The Web Know your audience Kids use social networks: Facebook, YouTube, SMS (Text Messaging) Adults are on twitter: The fastest growing user base on Twitter is 35-49 yrs Fastest growing Facebook audience: 60yrs +

Know your audience

Kids use social networks: Facebook, YouTube, SMS (Text Messaging)

Adults are on twitter: The fastest growing user base on Twitter is 35-49 yrs

Fastest growing Facebook audience: 60yrs +

The Web is Technical With old style web sites you need some technical knowledge: Uploading the page Know programming languages like HTML Each page stands alone Changes that affect all the pages (i.e. new menu items) are painful

With old style web sites you need some technical knowledge:

Uploading the page

Know programming languages like HTML

Each page stands alone

Changes that affect all the pages (i.e. new menu items) are painful

What is a CMS Content Management System Takes the tech out of the web If you know how to use Word, you can edit your pages No special software, if you have Internet Explorer or Safari you have the software you need It's secure, no one has access unless you give it to them

Content Management System

Takes the tech out of the web

If you know how to use Word, you can edit your pages

No special software, if you have Internet Explorer or Safari you have the software you need

It's secure, no one has access unless you give it to them

What is Open Source No Licensing Fees 100,000's of developers all around the world You can change it, re-publish it (as Open Source of course) Examples Mozilla Firefox, Moodle, Open Office Who uses it: Google, Orbitz, Facebook, etc...

No Licensing Fees

100,000's of developers all around the world

You can change it, re-publish it (as Open Source of course)

Examples Mozilla Firefox, Moodle, Open Office

Who uses it: Google, Orbitz, Facebook, etc...

Drupal An Award Winning Content Management system Built on Open Source technology (MYSQL, PHP, Javascript) Used on more than 250,000 sites internationally Infinitely customizable

An Award Winning Content Management system

Built on Open Source technology (MYSQL, PHP, Javascript)

Used on more than 250,000 sites internationally

Infinitely customizable

Thousands of Add-on If you want it, someone has done it! 3 rd Party Integration (Facebook, Moodle, Twitter, Salesforce.com, CiviCRM, YouTube) Voting Tools Calendars Video hosting

If you want it, someone has done it!

3 rd Party Integration (Facebook, Moodle, Twitter, Salesforce.com, CiviCRM, YouTube)

Voting Tools

Calendars

Video hosting

Easy editing

Change the look of your site with the click of a button Choose between different designs Use a custom design built for your site Download free designs from drupal.org Purchase designs from a 3 rd party like Top Notch Themes or Template Monster

Choose between different designs

Use a custom design built for your site

Download free designs from drupal.org

Purchase designs from a 3 rd party like Top Notch Themes or Template Monster

Any style site you want Blog News feed Brochure Networking E-commerce Membership database(s)

Blog

News feed

Brochure

Networking

E-commerce

Membership database(s)

Control User Access Administrator decides who can See what content Add/edit content Publish content

Administrator decides who can

See what content

Add/edit content

Publish content

Sample Drupal Sites Nature Conservancy ( http://www.nature.org ) The Onion ( http://www.onion.com ) Recovery.gov ( http://www.recovery.gov ) ITSCO ( http://www.itsco.org )

Nature Conservancy ( http://www.nature.org )

The Onion ( http://www.onion.com )

Recovery.gov ( http://www.recovery.gov )

ITSCO ( http://www.itsco.org )

CiviCRM CRM Stands for Constituent Relationship Management Features include: Donor Database Contribution Management Event Management Membership Management Case Management

CRM Stands for Constituent Relationship Management

Features include:

Donor Database

Contribution Management

Event Management

Membership Management

Case Management

CiviCRM Integration CiviCRM integrates with 2 Open Source Content Management Systems: Drupal & Joomla Further CiviCRM can be installed on its own, without any other systems acting as a front end

Built on established systems CiviCRM (like Drupal) is built on enterprise level systems MYSQL PHP

CiviCRM (like Drupal) is built on enterprise level systems

MYSQL

PHP

Sample CiviCRM Sites Wiki Media Foundation (the foundation behind wikipedia ( http://fundraising.wikimedia.org ) Amnesty International ( http://www.amnesty.org ) TechSoup ( http://www.techsoup.org )

Wiki Media Foundation (the foundation behind wikipedia ( http://fundraising.wikimedia.org )

Amnesty International ( http://www.amnesty.org )

TechSoup ( http://www.techsoup.org )

Open Source Benefits Moves at the speed of the Internet Allows for easy maintenance of complex structures Allow as many or as few editors as you want Allows you to focus on the content

Moves at the speed of the Internet

Allows for easy maintenance of complex structures

Allow as many or as few editors as you want

Allows you to focus on the content

Open Source Pitfalls The software is free. Setting it up takes time and expertise. It's something new, getting used to it will be a challenge Having your content ready is key

The software is free. Setting it up takes time and expertise.

It's something new, getting used to it will be a challenge

Having your content ready is key

My contact info Jim Taylor, owner Rooty Hollow LLC (614) 432-8609 [email_address] http://www.linkedin.com/in/rootyhollow http://www.twitter.com/jalama