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Implementing Social Media into your Business Processes<br />More than just online marketing!<br />
“Where do we start?  I feel like I’m trying to boil the ocean!”<br />
Build the foundation of your social home<br />Blog Page<br />Personal and Professional Profiles<br />Website SEO<br />Call...
The Fan Cycle<br />
Facebook Stats & Facts:<br />Over 200 million active members.<br />Predicted to be at 500 million by 2011… or sooner.<br /...
Twitter Stats & Facts:<br />Fastest growing social network.<br />Grew by 640% in 2008.<br />7 million members and growing ...
LinkedIn Stats & Facts:<br /><ul><li>LinkedIn has over 48 million members in over 200 countries and territories around the...
A new member joins LinkedIn approximately every second, and about half of our members are outside the U.S.
Executives from all Fortune 500 companies are LinkedIn members.
LinkedIn Profile Organizer tool acts as a social CRM tool within LI to record notes/contact history.</li></li></ul><li>Lin...
Twitter Tools<br />
How can we track oursocial media success?<br />
Define an Objective<br />A clear objective will guide your messaging, behaviors, networking activity as well as the kind o...
Social Media is About Being Where the Conversation Is<br />Marketers need to stop and think about where their audiences ar...
Where do I go to monitor my brand?<br />FREE TOOLS<br />Google Alerts<br />Blogs.Google.com<br />Technorati.com<br />Bing<...
Quality over Quantity<br />What good is it to have 13,000 followers if 1/3 of them are spam accounts and 1/3 are auto foll...
Engage & Participate<br />When participating in social channels, talk to other members of the community, participate in th...
Hearing vs. Listening<br />How many people do you ACTUALLY reach when you post a tweet, make a status update or blog post?...
Social Media is An Investment<br />It really depends on the Roadmap that guides your: Audience &gt; Objectives &gt; Strate...
Social Media Best Practices<br /><ul><li>Useful content, not sales pitch
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Implementing Social Media Marketing into Your Business Processes

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Implementing social media into the business mix can seem like a daunting task for many businesses both large and small. Identifying key planning milestones reduces the feeling of driving without a roadmap. Direct Connect Inc. offers services to initiate your digimarketing vehicle; assuring you are on the road to success. Once on your way, you'll wonder why you hadn't started sooner!

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Transcript of "Implementing Social Media Marketing into Your Business Processes"

  1. 1. Implementing Social Media into your Business Processes<br />More than just online marketing!<br />
  2. 2. “Where do we start? I feel like I’m trying to boil the ocean!”<br />
  3. 3. Build the foundation of your social home<br />Blog Page<br />Personal and Professional Profiles<br />Website SEO<br />Calls to Actions <br />Data capture forms<br />Clearly define targeted keywords<br />Gauge your starting points<br />
  4. 4. The Fan Cycle<br />
  5. 5. Facebook Stats & Facts:<br />Over 200 million active members.<br />Predicted to be at 500 million by 2011… or sooner.<br />The 5th most trafficked website in the world. [Source: Alexa.com]<br />The largest photo-sharing platform. 30 million photos are uploaded per day.<br />More than 50% of Facebook users in the U.S. are over 35 years old. [Source: ComScore].<br />Facebook users have more degrees, they&apos;re more mature, and their median income is above average.<br />The one drawback is Facebook have rigorous Terms of Use; however, just recently CEO, Mark Zuckerberg announced an unprecedented level of transparency whereby users will be able to vote on TOS.<br />
  6. 6. Twitter Stats & Facts:<br />Fastest growing social network.<br />Grew by 640% in 2008.<br />7 million members and growing by tens of thousands a week.<br />11 million visits per month.<br />Politicians, brands, big companies and celebrities now embracing Twitter.<br />
  7. 7. LinkedIn Stats & Facts:<br /><ul><li>LinkedIn has over 48 million members in over 200 countries and territories around the world.
  8. 8. A new member joins LinkedIn approximately every second, and about half of our members are outside the U.S.
  9. 9. Executives from all Fortune 500 companies are LinkedIn members.
  10. 10. LinkedIn Profile Organizer tool acts as a social CRM tool within LI to record notes/contact history.</li></li></ul><li>LinkedIn Case Study:<br />
  11. 11. Twitter Tools<br />
  12. 12. How can we track oursocial media success?<br />
  13. 13. Define an Objective<br />A clear objective will guide your messaging, behaviors, networking activity as well as the kind of content you seek and share.<br />
  14. 14. Social Media is About Being Where the Conversation Is<br />Marketers need to stop and think about where their audiences are online and where relevant conversations are happening. <br />
  15. 15.
  16. 16. Where do I go to monitor my brand?<br />FREE TOOLS<br />Google Alerts<br />Blogs.Google.com<br />Technorati.com<br />Bing<br />Search.twitter.com<br />Trackur.com<br />Hootsuite.com<br />
  17. 17. Quality over Quantity<br />What good is it to have 13,000 followers if 1/3 of them are spam accounts and 1/3 are auto followers who will never engage with you?<br />
  18. 18. Engage & Participate<br />When participating in social channels, talk to other members of the community, participate in the conversations and give people a reason to interact with you. Add a little romance before you ask to get engaged <br />
  19. 19. Hearing vs. Listening<br />How many people do you ACTUALLY reach when you post a tweet, make a status update or blog post?<br />
  20. 20. Social Media is An Investment<br />It really depends on the Roadmap that guides your: Audience &gt; Objectives &gt; Strategy &gt; Tactics &gt; Tools &gt; Measurement.<br />
  21. 21.
  22. 22. Social Media Best Practices<br /><ul><li>Useful content, not sales pitch
  23. 23. Comment first. Become a genuine and active member
  24. 24. Keep it brief and simple
  25. 25. Provide your opinion, not just facts
  26. 26. Be hones and open
  27. 27. Link to other social content, don’t speak in a vacuum
  28. 28. Be consistent and responsive
  29. 29. Prepare to let go of control
  30. 30. Make social media part of your signature
  31. 31. Provide & solicit executive support for social media efforts</li></li></ul><li>Implementing Social Media into Your Business Plan <br />Conduct Needs Analysis <br />Gather and Process SMO Info<br />Where are your clients?<br />What are your industry key words?<br />Identify fans online<br />Profiles Set-Up or Makeovers <br />Competitive Analysis<br />Develop Action Plan<br />Website modifications<br />Blog writers<br />Implementation Plan<br />Capture Metrics<br />Make Adjustments <br />
  32. 32. Schedule a Social Media Implementation Day with <br />Trish Casson<br />970.301.8402<br />www.directConnectinc.us<br />
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