Implementing Social Media into your Business ProcessesMore than just online marketing!

“Where do we start? I feel like I’m trying to boil the ocean!”

Build the foundation of your social homeBlog PagePersonal and Professional ProfilesWebsite SEOCalls to Actions Data capture formsClearly define targeted keywordsGauge your starting points

The Fan Cycle

Facebook Stats & Facts:Over 200 million active members.Predicted to be at 500 million by 2011… or sooner.The 5th most trafficked website in the world. [Source: Alexa.com]The largest photo-sharing platform. 30 million photos are uploaded per day.More than 50% of Facebook users in the U.S. are over 35 years old. [Source: ComScore].Facebook users have more degrees, they're more mature, and their median income is above average.The one drawback is Facebook have rigorous Terms of Use; however, just recently CEO, Mark Zuckerberg announced an unprecedented level of transparency whereby users will be able to vote on TOS.

Twitter Stats & Facts:Fastest growing social network.Grew by 640% in 2008.7 million members and growing by tens of thousands a week.11 million visits per month.Politicians, brands, big companies and celebrities now embracing Twitter.

LinkedIn Stats & Facts:LinkedIn has over 48 million members in over 200 countries and territories around the world.A new member joins LinkedIn approximately every second, and about half of our members are outside the U.S. Executives from all Fortune 500 companies are LinkedIn members.LinkedIn Profile Organizer tool acts as a social CRM tool within LI to record notes/contact history.

LinkedIn has over 48 million members in over 200 countries and territories around the world.

A new member joins LinkedIn approximately every second, and about half of our members are outside the U.S.

Executives from all Fortune 500 companies are LinkedIn members.

LinkedIn Profile Organizer tool acts as a social CRM tool within LI to record notes/contact history.

LinkedIn Case Study:

Twitter Tools

How can we track oursocial media success?

Define an ObjectiveA clear objective will guide your messaging, behaviors, networking activity as well as the kind of content you seek and share.

Social Media is About Being Where the Conversation IsMarketers need to stop and think about where their audiences are online and where relevant conversations are happening.

Where do I go to monitor my brand?FREE TOOLSGoogle AlertsBlogs.Google.comTechnorati.comBingSearch.twitter.comTrackur.comHootsuite.com

Quality over QuantityWhat good is it to have 13,000 followers if 1/3 of them are spam accounts and 1/3 are auto followers who will never engage with you?

Engage & ParticipateWhen participating in social channels, talk to other members of the community, participate in the conversations and give people a reason to interact with you. Add a little romance before you ask to get engaged

Hearing vs. ListeningHow many people do you ACTUALLY reach when you post a tweet, make a status update or blog post?

Social Media is An InvestmentIt really depends on the Roadmap that guides your: Audience > Objectives > Strategy > Tactics > Tools > Measurement.

Social Media Best PracticesUseful content, not sales pitchComment first. Become a genuine and active memberKeep it brief and simpleProvide your opinion, not just factsBe hones and openLink to other social content, don’t speak in a vacuumBe consistent and responsivePrepare to let go of controlMake social media part of your signatureProvide & solicit executive support for social media efforts

Useful content, not sales pitch

Comment first. Become a genuine and active member

Keep it brief and simple

Provide your opinion, not just facts

Be hones and open

Link to other social content, don’t speak in a vacuum

Be consistent and responsive

Prepare to let go of control

Make social media part of your signature

Provide & solicit executive support for social media efforts

Implementing Social Media into Your Business Plan Conduct Needs Analysis Gather and Process SMO InfoWhere are your clients?What are your industry key words?Identify fans onlineProfiles Set-Up or Makeovers Competitive AnalysisDevelop Action PlanWebsite modificationsBlog writersImplementation PlanCapture MetricsMake Adjustments

Schedule a Social Media Implementation Day with Trish Casson970.301.8402www.directConnectinc.us