Optimize web content for mobile devices by Arun Agarwal

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Today, Mobile is one of the fastest growing industries of the world. So if you have not yet thought about it, then this is the right time to think about building mobile optimized websites. One of the most important factors for designing a mobile website is determining what information to include and what to exclude.

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Optimize web content for mobile devices by Arun Agarwal

  1. 1. Optimise Web Content for Mobile Devices Arun Agrawal Ebizindia
  2. 2. Why should I invest in mobile Internet? Arun Agrawal www.webile.inLearning by knowledge sharing 2
  3. 3. How can I invest in mobile Internet? Arun Agrawal www.webile.inLearning by knowledge sharing 3
  4. 4. What does your customer want to do with your business in mobile? Arun Agrawal www.webile.inLearning by knowledge sharing 4
  5. 5. Which features matter most to your users when they are mobile? Arun Agrawal www.webile.inLearning by knowledge sharing 5
  6. 6. Screen size is not the key. User intent is. Arun Agrawal www.webile.inLearning by knowledge sharing 6
  7. 7. Quick action by customer. Quick response by marketer. Arun Agrawal www.webile.inLearning by knowledge sharing 7
  8. 8. With an anytime-anywhere strategy, you can disrupt major industries. Arun Agrawal www.webile.inLearning by knowledge sharing 8
  9. 9. Extreme Example Arun Agrawal www.webile.inLearning by knowledge sharing 9
  10. 10. Customers get new tools in their shopping path, you get new tools in your marketing path. Arun Agrawal www.webile.inLearning by knowledge sharing 10
  11. 11. Disrupting Showrooming: • Improve in-store experience. • Unique bundles. • Price stickers with QR codes offering detailed info and highlights. Arun Agrawal www.webile.inLearning by knowledge sharing 11
  12. 12. Rx: Build a mobile website… Arun Agrawal www.webile.inLearning by knowledge sharing 12
  13. 13. Rx: Build a mobile website… and then build your desktop site around it. Much higher conversion! Arun Agrawal www.webile.inLearning by knowledge sharing 13
  14. 14. Next: Build mobile apps for loyal users who interact regularly. Arun Agrawal www.webile.inLearning by knowledge sharing 14
  15. 15. For designers Get up to speed on HTML 5, Responsive web design etc. Arun Agrawal www.webile.inLearning by knowledge sharing 15
  16. 16. For developers Consider app development as a career choice. Arun Agrawal www.webile.inLearning by knowledge sharing 16
  17. 17. For testers Learn testing mobile websites, apps. Get a feel for the mobile user’s mindset. Arun Agrawal www.webile.inLearning by knowledge sharing 17
  18. 18. For managers User mindset. Technology. What’s possible? What’s new? Arun Agrawal www.webile.inLearning by knowledge sharing 18
  19. 19. Can I help? arun@ebizindia.com www.facebook.com/ebizindia twitter.com/ebizindia Arun Agrawal www.webile.inLearning by knowledge sharing 19

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