Optimise Web Content  for Mobile Devices     Arun Agrawal       Ebizindia
Why should I invest                  in mobile Internet?                                Arun Agrawal                      ...
How can I invest                   in mobile Internet?                                Arun Agrawal                        ...
What does your customer              want to do with          your business in mobile?                                Arun...
Which features matter               most to your users              when they are mobile?                                A...
Screen size is not the key.                User intent is.                                Arun Agrawal                    ...
Quick action by customer.       Quick response by marketer.                                Arun Agrawal                   ...
With an anytime-anywhere             strategy, you can         disrupt major industries.                                Ar...
Extreme Example                                Arun Agrawal                                www.webile.inLearning by knowle...
Customers get new tools in            their shopping path,            you get new tools in           your marketing path. ...
Disrupting Showrooming:     • Improve in-store experience.     • Unique bundles.     • Price stickers with QR codes offeri...
Rx: Build a mobile website…                                Arun Agrawal                                www.webile.inLearni...
Rx: Build a mobile website…        and then build your desktop                site around it.               Much higher co...
Next: Build mobile apps                  for loyal users              who interact regularly.                             ...
For designers        Get up to speed on HTML 5,        Responsive web design etc.                                Arun Agra...
For developers         Consider app development            as a career choice.                                Arun Agrawal...
For testers                   Learn testing               mobile websites, apps.                 Get a feel for the       ...
For managers      User mindset. Technology.     What’s possible? What’s new?                                Arun Agrawal  ...
Can I help?                      arun@ebizindia.com                   www.facebook.com/ebizindia                     twitt...
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Optimize web content for mobile devices by Arun Agarwal

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Today, Mobile is one of the fastest growing industries of the world. So if you have not yet thought about it, then this is the right time to think about building mobile optimized websites. One of the most important factors for designing a mobile website is determining what information to include and what to exclude.

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Optimize web content for mobile devices by Arun Agarwal

  1. 1. Optimise Web Content for Mobile Devices Arun Agrawal Ebizindia
  2. 2. Why should I invest in mobile Internet? Arun Agrawal www.webile.inLearning by knowledge sharing 2
  3. 3. How can I invest in mobile Internet? Arun Agrawal www.webile.inLearning by knowledge sharing 3
  4. 4. What does your customer want to do with your business in mobile? Arun Agrawal www.webile.inLearning by knowledge sharing 4
  5. 5. Which features matter most to your users when they are mobile? Arun Agrawal www.webile.inLearning by knowledge sharing 5
  6. 6. Screen size is not the key. User intent is. Arun Agrawal www.webile.inLearning by knowledge sharing 6
  7. 7. Quick action by customer. Quick response by marketer. Arun Agrawal www.webile.inLearning by knowledge sharing 7
  8. 8. With an anytime-anywhere strategy, you can disrupt major industries. Arun Agrawal www.webile.inLearning by knowledge sharing 8
  9. 9. Extreme Example Arun Agrawal www.webile.inLearning by knowledge sharing 9
  10. 10. Customers get new tools in their shopping path, you get new tools in your marketing path. Arun Agrawal www.webile.inLearning by knowledge sharing 10
  11. 11. Disrupting Showrooming: • Improve in-store experience. • Unique bundles. • Price stickers with QR codes offering detailed info and highlights. Arun Agrawal www.webile.inLearning by knowledge sharing 11
  12. 12. Rx: Build a mobile website… Arun Agrawal www.webile.inLearning by knowledge sharing 12
  13. 13. Rx: Build a mobile website… and then build your desktop site around it. Much higher conversion! Arun Agrawal www.webile.inLearning by knowledge sharing 13
  14. 14. Next: Build mobile apps for loyal users who interact regularly. Arun Agrawal www.webile.inLearning by knowledge sharing 14
  15. 15. For designers Get up to speed on HTML 5, Responsive web design etc. Arun Agrawal www.webile.inLearning by knowledge sharing 15
  16. 16. For developers Consider app development as a career choice. Arun Agrawal www.webile.inLearning by knowledge sharing 16
  17. 17. For testers Learn testing mobile websites, apps. Get a feel for the mobile user’s mindset. Arun Agrawal www.webile.inLearning by knowledge sharing 17
  18. 18. For managers User mindset. Technology. What’s possible? What’s new? Arun Agrawal www.webile.inLearning by knowledge sharing 18
  19. 19. Can I help? arun@ebizindia.com www.facebook.com/ebizindia twitter.com/ebizindia Arun Agrawal www.webile.inLearning by knowledge sharing 19

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