Lifecycle of an organisation


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Just like any being an organisation goes through different phases in its evolution. This Friday we are going to take a closer look at these stages: pioneering, differentiating, integrating and associating as Lievegoed / Glasl identify them. Using the evolutionary theory of these and other scientists as background, the changes a company goes through are explained.

Working in a start-up or being closely in contact with young, developing companies, we can observe changes everyday. But how do all these changes happen? With this presentation I hope to give you a tool to analyze the current life stadium of your organisation and to anticipate next phases.

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Lifecycle of an organisation

  1. 1. Lifecycle of an organization Bettina Gross
  2. 2. Grow or go
  3. 3. The Cycle of LifeBirthDevelopmentFlourishmentTransformation /Death
  4. 4. 4 Phases oforganizational evolution
  5. 5. PioneeringAssociating Differentiating Integrating
  6. 6. Pioneering 4 Phases of- Organization is foundedAssociating Differentiating- Mainly influenced by the pioneerorganizational evolution- Autocratic- Vision is main focus of organization Integrating
  7. 7. If they cannot imaginethe future, they cannot create it. - C. Prahalad, 1999
  8. 8. Pioneering 4 Phases of Associating Differentiatingorganizational evolution Integrating A big family
  9. 9. Pioneering - Organization is founded - Mainly influenced by the pioneer - Autocratic - 4 Phases of A big family Associating Differentiatingorganizational evolution First symptons of crisis: - A too fast changing environment - Fast organic growth with unknown customers - New hires that do not match the leadership style Integrating
  10. 10. Pioneering 4 Phases of Associating Differentiatingorganizational evolution In full crisis & transition Integrating
  11. 11. Pioneering- Organization is founded- Mainly influenced by the pioneer- Autocratic- 4 Phases of A big family Associating Differentiatingorganizational evolution More crisis: - Decreasing profits - Conflicts with the leadership style, communication & information - Decrease in motivation, strength & flexibility Integrating
  12. 12. Pioneering Scientific ManagementAssociating Differentiating Integrating
  13. 13. Pioneering- Successful entrance in the marketAssociating philosophy- Make & sell Differentiating- Tasks as main drivers- Structure, standards & controllability Integrating
  14. 14. PioneeringAssociating Differentiating Order & Structure Integrating
  15. 15. Pioneering- Successful entrance in the market- Make & sell philosophy- Tasks as main drivers- Structure, standards & controllabilityAssociating DifferentiatingSymptons of crisis:- Inflexibility- Coordination & communication problems- Process problems- Rivalries Integrating
  16. 16. PioneeringAssociating Differentiating Intrapreneurship Integrating
  17. 17. Pioneering- Synthesis of pioneering & differentiation- Development of a complete organism- Horizontal orientation-Associating High autonomy, responsibility & self-initiative Differentiating- Decentralized, autonomous teams Integrating
  18. 18. PioneeringAssociating Differentiating A living organism Integrating
  19. 19. PioneeringAssociating Differentiating Borderdissolution Integrating
  20. 20. Pioneering - Linking & interaction with the environment - Lean enterprise systemAssociating - Complete value creation Differentiating stream of entire supply chain - Company biotopes (~ Keiretsu) Integrating
  21. 21. Focus not just on yourcompetitors, but also on your collaborators and complementors. - C. Shapiro, 1998
  22. 22. PioneeringAssociating Differentiating A living organisational biotope Integrating
  23. 23. PioneeringAssociating Differentiating Integrating
  24. 24. Pioneering Transformation to a new phase =Associating Differentiating Transformation to a new organizational culture Integrating
  25. 25. Pioneering- Cultural conflict- Entrenched mindsets and behaviorsTransformation:Associating- Old organizational culture Differentiating- New values, vision and mission statement that are lived by key people- A self learning living organism Integrating
  26. 26. A living organism