Your SlideShare is downloading. ×
Bussiness Metrics (Friday Training at Itnig)
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Bussiness Metrics (Friday Training at Itnig)

261
views

Published on

Interesting talk about hte main metrics in an ecommerce. Tips for web-based small business.

Interesting talk about hte main metrics in an ecommerce. Tips for web-based small business.

Published in: Business, Technology

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
261
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
9
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Transcript

    • 1. FRIDAY TRAININGS http://itnig.net/en/events SPONSORs twitter @itnigHASHTAG #ftrainings
    • 2. Hi! I’m Bernat FarreroI work at Camaloon, the place where people create and order their custom productsAt Itnig, I join entrepreneurs in their hunt for a business model
    • 3. truthsThe unspoken
    • 4. UNCERTAINTYStartup is
    • 5. Entrepreneur teams are NEWBIES
    • 6. we reinvent wheels and by doing so, sometimes...We find out different ways to solve problems,new forms of value, new markets, new tools and that is our biggest competitive advantage The 12 monkeys paradox
    • 7. Our lever of success is the framework we set forexperimentation the scientific method
    • 8. In Lean Startup terminology We need to be flexible and agile
    • 9. which basically means
    • 10. Startups needcrossfunctional thinking.People working on features or campaigns must see and understand the big picture Set clear specific measurable goals for every taskexperiment and understand results, if you don’t... it’s waste All goals are ultimately business goals... otherwise they are waste To prevent waste, everyone should define and track a set of metrics for each experiment / task
    • 11. So let’s focus on METRICS
    • 12. zillions of users revenue clicks impressions page views pins fans followerslow bounce rateopen rate vanity metrics (for investors) vs actionable metrics (to understand your business)profit ctr transactionschurn reach LTVactivations conversion ratettpvirality coefficient
    • 13. We’re doing GREAT!
    • 14. Really?
    • 15. AARRR!!!
    • 16. Man, you better work on Revenue• Lead Generation, new users, optimize CAC• Improve Conversion Rate, reduce TTP• Increase Average Purchase Value (UP-Sell, CROSS-Sell)• Improve Retention, repeated purchases, better LTV• Improve Virality coefficient, or reach
    • 17. Global business metrics (5-10) Revenue CAC Transactions Average Purchase ValueGeneral Conversion Rate LTV Time To Purchase Uniques Churn Virality CoefExperiment-based metrics (1-5)Specific Conversion RateFunnel Analysis Clicks Cohort Analysis Page bounce rate CPA Time from event to CTR CPC another Number of times something happen
    • 18. A useful tool: Kissmetrics
    • 19. A useful tool: Kissmetrics Action in our site We send an i.e. Product added to the cartsnippet EVENT &cookie It might include i.e. Quantity properties KM stores it Metrics | Reports All events are tight to each People
    • 20. Metrics DashboarProperties and Segments Transactions
    • 21. Funnel AnalysisAll relevant flows should have a funnel defined
    • 22. Funnel Analysis
    • 23. Cohort Analysis
    • 24. Cohort Analysis
    • 25. People Analysis
    • 26. People Analysis
    • 27. The messy LIVE tab
    • 28. Don’t forget qualitative analysis
    • 29. Inspectlet example
    • 30. That’s allI hope you turn your life into a great EXPERIMENT Thanks for listening! @bernatfarrero

    ×