The challenge of balancing four conflicting goals: 1.Social – keep employees happy 2.Business – keep processes running effectively 3.Financial – manage costs 4.Risk management – stop bad things from happening. By Keith Bothma, HP Networking Sales and BU manager for the Enterprise Group in South Africa.

1. Built for business,
designed for end users
Keith Bothma/ February 27, 2013
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

2. Industry Terms
Consumerization of IT
Stipends
BYOD
Commercialization of consumers
2 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

3. Consumerization of IT
Simply Defined
The use of employee-owned consumer devices for work
– especially smart phones, tablets, and laptops
The challenge is trying to balance four conflicting goals:
1. Social – keep employees happy
2. Business – keep processes running effectively
3. Financial – manage costs
4. Risk management – stop bad things from happening
3 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

4. Understanding mobile trends
3B mobile devices will ship in 2016
A complex landscape
1B 1.3B
Feature Smartphones
phones 400M
300M Tablets
Mobile PCs
1999 2010
Projected shipments for 2016 Future
Gartner, The Mobile Scenario: Understanding Mobile Trends Through 2017, Gartner Symposium/ITxpo, October 2012
4 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

5. Mobility choices . . .
How many devices will the company provide and/or support?
Smartphones Tablets Hybrids Notebooks
Revolve
Detachable Convertible
Consumption Content Creation
7 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

6. Understanding consumerization
• Employee satisfaction
• Merging personal and work productivity
• Cool design is key
• Growing tablet usage

7. What are end-users doing…
Content consumption
Content creation
9 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

8. Which Device and How Many Devices?
Executive Frequent Back office
traveler worker
Vertical Knowledge
user worker
10 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

9. What's an IT Manager to do?
• Assess user requirements
• Adopt proactive BYOD policies and
guidelines
• Address security policies
• Create contingency plan for
device repair/downtime
• Consult with HR, Legal, end users

10. Key components of a BYOD program
BYO isn’t about
saving money Tools and technologies
Support
Stipends need Ownership, re-imbursement
an exception
mechanism Security and privacy
Access to corporate apps/resources
You can’t address Platform selection
BYOD without
addressing BYOA Policy enforcement
Endpoint independence
You can’t force Scope and eligibility
users to upgrade
when it suits you Gartner, The Mobile Scenario: Understanding Mobile Trends Through 2017
Gartner Symposium/ITxpo, October 2012
12 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

11. HP’s business strategy for consumerization
Built for business with the experience and designs end users crave
Business IT Managers
End Users
• Employee
• Personal and
satisfaction
professional life
blurring • Data security
• Experience is king Consumerization • Easy deployment &
• Cool ID meets management
• Sleek & thin Commercialization • Long life/Stability
• Global availability
• Latest Technology
13 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

12. Design Innovation
Style and experience users will crave…
• Consumer inspired
• Premium materials
• 30 – 40% thinner
• Productivity built-in
• Premium audio and video
• New touch experiences with Win8

13. Design Innovation
…and IT can endorse
• Extreme testing to ensure reliability
• Security built in, not bolted on
• Enterprise-class docking
• Choice of management tools
• Stable lifecycles
• Global SKU consistency
• Award-winning worldwide service and support
15 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

14. Why HP for Consumerization of IT?
For advantage, productivity, and optimization
• HP PCs cool ID, built for business
• HP Converged Infrastructure
• HP Cloud capabilities Services Apps Integrations
• WW HP Professional Services
• Strong Industry relationships
Information Converged Security
Optimization Cloud
Network Devices ePrint
16 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

15. Partner with HP
• Address Consumerization of IT
• Gain employee satisfaction/productivity
• Proactively establish policies
• Delight your users
• Achieve Hero status

16. Thank you
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.