(practice makes perfect)Werner P LindemannVice President: Global Technology ServicesIBM Sub-Saharan AfricaMarch 16, 2012  ...
Contents What’s different about Cloud? Offerings     – Spectrum of our Delivery Capability     – IBM Smart Cloud Enterpr...
(The definition of)   Cloud is (often) in the eye of the Vendor                     More than 100 vendors claiming to be s...
What the Market is Telling UsThere is universal interest in cloud computing across all industries and geographies         ...
Organizations are now moving beyond virtualization to higher    value stages of Cloud Computing                           ...
Ease the transition from virtualization to cloud service delivery        SPEED: accelerate & scale the delivery        of ...
Our view … Cloud Computing:                 a way to consume and deliver IT services,       inspired by consumer internet ...
Cloud computing adoption patterns are emerging                                                      Business Solutions    ...
Integrated IBM has been innovating the underpinnings                                                                      ...
IBM Centers Deliver & Manage Cloud Services Around the World                                                           IBM...
IBM’s Leadership in Cloud- Client Engagements      2,000 successful cloud engagements in 2010      50% of Fortune 10 and...
Contents What’s different about Cloud? Offerings    – Spectrum of our Delivery Capability    – IBM Smart Cloud Enterpris...
IBM SmartCloud capabilities meet Client needs                                        Business Process as a Service        ...
Delivering cloud offerings mapped to the strategy                                      Business Process as a Service      ...
IBM SmartCloud FoundationBuilding and rapidly scaling private cloud environments with unparalleled time-to-market, integra...
What is IBM SmartCloud Enterprise?                                             Our solution is:                           ...
IBM SmartCloud Enterprise at a glance …                                                             Features and functions...
Which workloads are best to try on IBM SmartCloud Enterprise?Application development                              Testing ...
SmartCloud EnterpriseWhether you are designing a new application for the web (or something else)      Management,      Sup...
Clients can create instances within minutes, and monitor, manage andcontrol through the Web Portal     Control tab      I...
With IBM SmartCloud Enterprise, you can choose from severalsoftware licensing options                   Customer Scenario ...
How do I jump in and save Money with SmartCloud Enterprise?     http://www-935.ibm.com/services/us/igs/cloud-development/e...
IBM SmartCloud Resilience focuses on three key CloudservicesIBM SmartCloud Resilience can help your business leverage clou...
SmartCloud ResilienceBoth backup and archive retain data for the purpose of mitigating risk, but how the data isultimately...
SmartCloud Managed Backup address the BIG Data issue     Hardware and Software drive the major areas for annual backup TCO...
SmartCloud Managed Backup Comprehensive company-wide protection                            Private or hybrid cloud solutio...
SmartCloud Archive address the Explosion of Information issue     Companies that cite defensible                          ...
IBM SmartCloud ArchiveOptimizing the archiving process and infrastructure     Uncontrolled               Organized / Retai...
Virtual Server RecoveryFully managed cloud service that enables clients to recover their virtualized or non-virtualized se...
SmartCloud Desktop Architecture Options         Power Users                       VDI                          Citrix/Term...
Why the IBM Cloud?     We can deliver:                          Make sure you can see what you buy/use:  Flexible enterpr...
Questions ?32                 © 2011 IBM Corporation
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Cloud Computing: Practice Makes Perfect

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  • Cost Takeout and Faster Time to Value – Numerous analyst studies (including the two IDC surveys that provided these bullet points) confirm that cost is a key factor in cloud adoption. Other benefits include improved availability (i.e., better and faster access to data and information), ability to introduce products and services faster, and improved response to changes in workload demand. Security and Control are Top Concerns – Security concerns top the list of every survey published as the top barrier to cloud adoption. The top three security concerns are 1) security defects in the technology itself, 2) unauthorized access to or leak of a company ’s proprietary information, and 3) unauthorized access to or leak of customers’ proprietary information. The barriers to cloud adoption mirror the barriers to outsourcing adoption. Surveys bear out that those companies who outsource are significantly more positive toward public clouds as compared to non-outsourcers. Since outsourcing providers, like IBM, have a strong track record in demonstrating their abilities to successfully manage these concerns (including security), they are well positioned for success in the cloud arena. Adoption Patterns are Emerging – 1) Exploratory – customers are piloting simple workloads (e.g., email, dev/test, etc.), 2) Solution-focused – customers are using cloud as a delivery transformation for specific workloads, such as archiving or medical imaging, and 3) Transformation – data center transformation of a range of workloads. A recently published IBM Academy of Technology study found that “ Over the next two years, data and information produced by (public) cloud applications is expected to more than double, causing a corresponding decrease in internal use. ” The Corporate Executive Board recently published a study that forecasts: “ Most of the Infrastructure Portfolio Will Migrate to the (Public) Cloud” and “Back-Office Business Processes Will Become Entirely Commoditized and Outsourced”. Industries under the Greatest Pressure Lead Interest in Cloud – The top five industries (Financial Services, Manufacturing, High Tech, Government and Retail) make up 79% of the cloud market opportunity in 2010; these five industries make up 82% of the market opportunity in 2014.
  • Impact Cloud Strung.pptx 03/16/12 10:54
  • 81% are moving to cloud: Clarity in the Cloud, KPMG International, 2011. http://www.kpmg.com/Global/en/IssuesAndInsights/ArticlesPublications/Documents/cloud-clarity.pdf 62% of CIO ’s citing it as the top priority: IBM CIO Study, IBM Institute for Business Value, 2011. http://www-935.ibm.com/services/c-suite/cio/cio-study-registration-2011.html 70% are concerned about the ability to see and understand their cloud environments: ScienceLogic Study, June 2011: http://ccskguide.org/2011/06/sciencelogic-findings-lack-of-confidence-in-the-cloud/ 43% are focusing on improving cloud efficiency, sped and control: The IBM 2011 Tech Trends Report, IBM developerWorks. https://www.ibm.com/developerworks/mydeveloperworks/blogs/techtrends/entry/home?lang=en
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  • And in addition or our partner programs, we have a strong set of channel-ready offerings that map to our strategy and your core compencies. All of these offerings are available with financing options from IBM Global Finance. And we address all client segments—small, medium, and large—with the offerings we announced in 2011. IBM can be your partner no matter where your client is in this journey. We can help you move your client to the right level of cloud enablement for your client ’s business needs. IBM SmartCloud Entry Virtualized, resilient hardware with systems management and pooling IBM SmartCloud Provisioning Rapid, high scale heterogeneous provisioning and performance visibility IBM SmartCloud Monitoring Integrated cloud and image management Rational Solution for Collaborative Lifecycle Management on IBM SmartCloud Enterprise Integrated, team-based development and deployment process IBM WebSphere Cast Iron Integration Cloud to on-premise application integration delivered through multiple form factors IBM Workload Deployer Self-service capabilities to create and deploy production cloud applications on a workload aware, optimized platform Offerings need to tie back to the strategy. Replace this graphic with the strategy. Overlay the offerings on top of the strategy. We address all client segments—small, medium, and large—with the offerings we announced in 2011. IBM can be your partner no matter where your client is in this journey. We can help you move your client to the right level of cloud enablement for your client’s business needs. Find the partner stories that show each level: entry level, advanced, etc. Private cloud offerings to address clients at every level of the market Integration solutions for hybrid cloud offerings White label options for SCE
  • IPS - Intrusion prevention solution; IDS - Intrusion detection solution; SSH - Secure Shell; HTTPS - Hypertext Transfer Protocol Secure; VPN - Virtual private network; VLAN - Virtual local area network The idea behind cloud computing is a new consumption and delivery model inspired by consumer Internet services. You no longer have to maintain hardware, software and staff in-house, to get the IT infrastructure and services your business needs. IBM Smart Business Development and Test on the IBM Cloud exhibits the following five key characteristics of cloud computing: On-demand self-service: you choose what you need, when you need it Ubiquitous network access: using Internet virtual private network (VPN) or dedicated network connection Location-independent resource pooling: no need for in-house or specialized staff; leverage IBM expertise via global data centers Rapid elasticity: massively scalable with rapid provisioning Pay per use: usage-based billing model: you only pay for what you use or reserve From a user perspective, cloud computing provides a means of acquiring computing services via the Internet while making the technology beyond the user device almost invisible. From an organization perspective, cloud computing delivers services for consumer and business needs in a simplified way, providing unbounded scale and differentiated quality of service to foster rapid innovation and decision making. The graphic on the slide provides a high-level overview of the flow of data that takes place between a client environment and IBM ’s cloud delivery centers. The top of the graphic contains a picture of a PC monitor and server, with a line leading downwards to an image depicting the client’s firewall and then to a cloud (Internet). From there, a line flow further downwards through another firewall (IBM’s) and an image depicting IBM’s unique security and authentication model and then leading to IBM’s delivery centers.
  • This chart is an attempt to summarize the features of the IBM SmartCloud Enterprise offering. The image on the left is a screen capture of a portion of the offering Internet sites, and highlights a “View demo” function. The “View demo” graphic is a link to a demo pop-up. The site itself and additional offering information can be found using the links at the bottom left. The list on the right summarizes the elements of the offering: There are nine 32- and 64-bit configuration options that allow you to pick the virtual machine (VM) instance sizes that best fit your needs. These can be configured with either a Linux operating system (Redhat or Novell SUSE) or Windows Server 2003 or 2008. There are dozens of preconfigured and tested software images that you can use as the basis for building and saving customized private images to suit your needs. Private images can be shared by users within an account. With the persistent storage option, you can order extra blocks of persistent storage to use with a virtual machine instance for longer term storage of content. Small (256 GB), medium (512 GB) and large (2048 GB) blocks are available.. The offering provides a virtual private network option which isolates your instances on a private virtual LAN. In addition, servers can be configured with up to 4 IP addresses which enables you to build more robust systems but implementing fallback strategies as well as allowing you to segment your system into layers (security zones) with restricted network access. IBM standard and add-on support services consist of: Standard services: Technical support for all services—available through the web portal forum pages after log-in. Around-the-clock monitoring and management of the IBM cloud infrastructure, including: Security activities for the IBM SmartCloud delivery center base infrastructure to govern access to and use of our services Scheduled maintenance for the IBM SmartCloud base infrastructure to maintain our services Fee-based add-on services: Remote on-boarding support to help account managers and end users learn how to navigate and use the self-service web portal Premium support—around-the-clock telephone support with a web-based service request ticketing system Advanced Premium Support - extends Premium Support with customer severity-level driven response times and a service level agreement with credits if response times aren't met. Add-on Linux operating system and/or Windows Server operating system assistance - a separately priced add-on service, you can add to either of the Premium Support services. From a payment perspective, all of the standard features are available on a pay-as-you-go model. Virtual servers, selected software images, persistent storage and static IP addresses are charged for by the hour. Persistent storage charges include charges for storage blocks as well as for storing private images. Virtual private network options are charged for per month. Use of certain software images require a prepaid license. Operating system charges are included in the virtual server per hour charge. IBM provides network bandwidth for inbound and outbound data transfers between the IBM Cloud Center and the Internet for you to access and use the services. IBM tracks and measures the amount of data transferred. Data transfer is charged for on a GB-transferred basis. Reserved capacity packages consist of pools of resources from which customers can provision as required. They carry a monthly charge but also offer preferred (discounted) rates on the virtual servers provisioned. Premium support is charged for as an uplift to all other usage charges, excluding software pay-as-you-go charges.
  • The IBM Cloud provides solutions for various needs in your organization including your: Application development manager Our capabilities help you with new projects and quick deployments in support of: Mergers and acquisitions Migrations (competitive, upgrades) IBM WebSphere® version to version, competitive replacements, JBoss to WebSphere Transient applications Marketing site, proof of concepts (POCs), demonstrations Testing or quality assurance manager Our solution gives test teams access to IBM Rational testing tools in a cloud environment for: More rapid provisioning of test environments Regression testing Support for multi-platform, multi-database, automated scripts, and much more Endurance testing (IBM Rational Seller) Operations or infrastructure manager Our solution helps provide a flexible environment to support dynamic needs such as: Spillover or burst needs in your infrastructure to support peak demands Data center out-of-space or capacity constraints, allowing you to accommodate growth in volumes Project needs to start before infrastructure can be implemented. Capital exists, equipment ordered but project needs to start earlier. Cross roles If new capacity is needed and you are capital constrained, we can help you by moving your development and testing resource needs our of the data center to free up resources. Our comprehensive image catalog of IBM and Business Partner technologies can also help you evaluate changes and new technologies: Trying “what if” scenarios to evaluate the result of swapping out components Trying “what happens to my applications if I” scenarios by swapping Lightweight Directory Access Protocol ( LDAP) servers, migrate hypervisors or other components IBM Smart Business Development and Test on the IBM Cloud can also supports multisite and outsourced development and testing organizational structures. We support access from multiple sites and remote locations. We can even help you separate your internal teams from external teams or contractor resources. When can I run production workloads on the IBM Cloud? Now. The IBM Cloud is not limited to development and test workloads. New features are being introduced that will let customers increase solution availability above the 99.5% SLA currently offered for the Cloud infrastructure (e.g. enabling additional redundancy and fallbacks). Is your cloud secure enough to handle production data? Likely for some data, but that is a customer decision. Customers should evaluate the security features IBM has built into the cloud and the options customers have for enhancing that security (e.g. through a virtual private network and encryption). What SLA or managed hosting functionality is provided by the IBM Cloud? The IBM Cloud comes with a 99.5% SLA for the infrastructure only as specified in the IBM Cloud agreement. Solution management functionality and solution SLAs are not provided by IBM Cloud product and must be acquired separately as needed.
  • The image is a screen capture of a portion of the IBM SmartCloud Enterprise portal available on the Internet showing the “Overview” tab with a summary of resources currently in use on an account. Customer account administrators see a list of all the resources currently being provided to account users.
  • This chart describes software licensing information for this offering. We offer flexibility regarding software licensing, as follows: Customers who own an IBM software license for the required software can (bring your own license): Use the pre-built IBM image for development and test functions, at no charge Use the IBM cloud infrastructure for a usage charge (per VM per hour) Customers who do not own a software license can (pay by the hour): Use as many pre-built IBM software images for development and test functions, for a usage charge (per image) Use the IBM cloud infrastructure for a usage charge (per VM per hour) Customers who own the software and associated license for the required software can (bring your own software and license): Use their own software version to build and save their own image on the IBM cloud to use for development and test functions, at no charge Use the IBM cloud infrastructure for a usage charge (per VM per hour) Customer who may want to test pre-releases of software may do so by choosing one of the available pre-release images Pre-release images may only be used for test and other non-productive use. Pre-release images are available at no–charge. They may be withdrawn without notice. When they are withdrawn customers must stop using them and any images derived from them. Independent software vendor developers can (ISV developer development use only): DOU images Use an IBM “ development use only ” version of the required software on the IBM cloud for development, test, proof of concept and sales demo*, at no charge Use the IBM cloud infrastructure for a usage charge (per virtual machine, or VM, per hour) DUO Images are only available to independent software vendor ( “ISV”) or system integrator (“SI”) whose core business is solely the delivery of commercially available network delivered applications or software as a service (“SaaS”) applications for end users in the marketplace.
  • Let ’s take a minute to review the differences and see how each addresses your business challenges. Backups are secondary copies of active production information used when a recovery copy is needed to get an end user back to work, or—in the case of a disaster—to get the business back up and running. Since backups are focused on constantly changing business information, they are generally short-term and often overwritten—say, monthly, when full backups are taken. This makes backup a poor choice for retaining data for compliance reasons. An archive, on the other hand, is not a copy of production data, but rather the primary version of a piece of data, often inactive or non-changing. When data stops changing or is no longer frequently used, it is best to move it to an archive, where it lives outside the backup window but can still be accessed. Archives do not focus on "recovering" an application or business data, but allows for information retrieval—usually at the level of a file, e-mail, or other individual piece of content. They are typically used for long-term retention of information, and thus become the best choice for managing data that has regulatory requirements. So the answer is likely yes, you do need both: Backup for disaster recovery, and archive for long-term data retention. So let ’s take a closer look a the Smart Archive Cloud. (NEXT SLIDE)
  • What is the IBM SmartCloud Managed Backup A choice of scalable and flexible managed data protection solutions with our cloud-based managed backup services. Choose private or public cloud-based, on-site or off-site data backup services for your servers, desktops and laptops IBM SmartCloud Managed Backup – onsite data protection is a managed tape- and/or disk-based backup and recovery service where data protection is managed by IBM at your site and replicated to an IBM disaster recovery center IBM SmartCloud Managed Backup – remote data protection provides an automated, scalable cloud-based backup and recovery solution and is ideal for data that is distributed on servers, desktops and laptops in various geographic locations
  • Explosion of Information and Related Legal Obligations Make Legal Information Governance A Pressing Problem This is a really interesting slide with quotes from some recent research. The first study found that many of you have the need to defensibly dispose of data as a result of implementing governance programs. In other words certain types of data should be deleted after a certain amount of time. How do you accomplish this .. Across the vast landscape of content storage in your environments today? And yet the study found that only 22% could defensibly dispose of data today. What are the rest of you doing? A second study found that the cost of a single discovery event for litigation runs on average at around $3M US dollars. Some clients I have spoken with recently have stated they anyhwere from 40 to 400 legal cases at one time. And how much data is unnecessarily retained? 70%. A staggering number. And the last study .. 17% of the budget is spent on storage. Information is not slowing down … at all! (NEXT SLIDE)
  • The Cloud Recovery Management System provides full automation to configure and provision the resources for the client to failover to our recovery infrastructure, when the client declares an outage. Client server images and data are continuously replicated over to our recovery infrastructure with our replication software. Our replication software ensures that information on replicated servers stays consistent by time-stamping the replicas. This ensures that applications that access multiple servers can run seamlessly on recovery infrastructure during outage. Our client has remote access to the recovery infrastructure and uses the portal to manage recovery operations like conducting DR test exercises, failover to recovery infrastructure during outage and failback when the client IT infrastructure comes back on. Please move with me to next page on VSR service elements.
  • Our cloud platform is based on industry best practices gained from years of experience managing and operating complex, multivendor data center environments. With the experience of successfully providing cloud-based solutions for Fortune 1000 companies worldwide, we can leverage our unique intellectual capital and hardened assets. Our industry-leading IBM Cloud Reference Architecture helps provide the foundation for reliability and growth that can meet the current and future needs of your enterprise.
  • Cloud Computing: Practice Makes Perfect

    1. 1. (practice makes perfect)Werner P LindemannVice President: Global Technology ServicesIBM Sub-Saharan AfricaMarch 16, 2012 © 2011 IBM Corporation © 2011 IBM Corporation
    2. 2. Contents What’s different about Cloud? Offerings – Spectrum of our Delivery Capability – IBM Smart Cloud Enterprise – IBM Smart Cloud Resilience – How to? • Add an Instance • Cloud Estimator Q&A2 © 2011 IBM Corporation
    3. 3. (The definition of) Cloud is (often) in the eye of the Vendor More than 100 vendors claiming to be selling cloud computing In answer to the question, explain what cloud computing is? “Its hard to explain, you can talk to Sponsors of Enterprise 2.0 Conference and Web 2.0 Conference anyone here and they will give you a different version.“ Shane Robison, CTO, Hewlett-Packard "The interesting thing about cloud computing is that weve redefined cloud computing to include everything that we already do....Well make cloud computing announcements. Im not going to fight this thing. But I dont understand what we would do differently in the light of cloud." Larry Ellison, CEO, Oracle "Every time theres a big new trend, a big new opportunity, we write a new operating system," Ballmer told delegates at the conference. "Were now in the process of writing a new operating system. For lack of a better term, before we announce it in four weeks, Ill call it Windows Cloud." Steve Ballmer, CEO, Microsoft Cloud computing is the use of networked infrastructure software and capacity to provide resources to users in an on-demand environment. … clouds provide a set of typically virtualized computers which can provide users with the ability to start and stop servers or use compute cycles only when needed, often paying only upon usage. -http://www.vmware.com/technology/virtual-datacenter-os/cloud-vservices/faqs.html3 © 2011 IBM Corporation
    4. 4. What the Market is Telling UsThere is universal interest in cloud computing across all industries and geographies “21% [#2 rank] “43% want more Speed & need Cloud to efficiency in cloud Ease align to the delivery, 25% Delivery velocity of the developing new business” Cloud apps” IBM institute for Business Value Optimize “54% were unsure “Nearly 70% “48% lack visibility “55% of Quality of of how many of active cloud into cloud enterprises cloud services users report little operations inhibits are connecting Service were being used, confidence analysis of mobile devices effecting optimal monitoring their compliance, to back-end business cloud services” Perform. & ROI” cloud services” operations.” Cloud: Need to speed storage agility Control “40% lose “80% focused of control & on Cloud Complexity governance is processes and a top concern” management processes [#1] IBM institute for Business Value4 © 2011 IBM Corporation
    5. 5. Organizations are now moving beyond virtualization to higher value stages of Cloud Computing Cloud focuses on eased service consumption & management Consumption based metering and dynamic capacity optimization Virtualization underpins Cloud End-to-end real time monitoring and optimization Business service catalogs & self service Service delivery automation Virtualization management5 © 2011 IBM Corporation
    6. 6. Ease the transition from virtualization to cloud service delivery SPEED: accelerate & scale the delivery of new services while enabling 81% Are moving to Cloud, continuous lifecycle updates with 62% of CIO’s citing it as the top priority AGILE: easily deliver, manage, and secure mobile applications & devices in 70% Are concerned about the Cloud environments ability to see and understand their Cloud environments COST: reduce IT expense and risk by 43% controlling the velocity of change with greater responsiveness Are focusing on improving Cloud efficiency, speed and control6 © 2011 IBM Corporation
    7. 7. Our view … Cloud Computing: a way to consume and deliver IT services, inspired by consumer internet services and optimised by workload Cloud enables: Cloud computing has 5 key  Self-service characteristics:  Sourcing options 1.On-demand self-service  Economies of scale 2.Anywhere, Anytime, Any network  Business flexibility & agility access 3.Location independent resource Cloud represents: pooling  The industrialisation of delivery for IT supported services 4.Rapid elasticity 5.Measured service7 © 2011 IBM Corporation
    8. 8. Cloud computing adoption patterns are emerging Business Solutions Cloud Enabled Cloud Platform Cloud Service Data Center (IaaS) Services (PaaS) Provider on Cloud (SaaS) Cut IT expense, Accelerate time-to- Gain immediate Deliver innovative risk & complexity market with new access to business services workloads applications8 © 2011 IBM Corporation
    9. 9. Integrated IBM has been innovating the underpinnings Automated of cloud for over 45 years Standardized Virtualized Systems Strategies, Inc IBM acquires Cast Iron for hybrid IBM cloud integration standardizes topologies and IBM delivers patterns to MQSeries providing speed application standardized, deployment to IBM delivers more reliable messaging cloud and virtual than 1,300 System/ across environments1960s IBM Cambridge 370 computers heterogeneous (IBM with IBM Scientific Center worldwide and and non-IBM) to WebSphere begins development announces 100s of SO clients. Cloudburst of CP-40, first OS VM virtualization WebSphere MQ is a that implemented key entry point for complete SOA virtualization 9 © 2011 IBM Corporation
    10. 10. IBM Centers Deliver & Manage Cloud Services Around the World IBM Worldwide Support Centers 8 Cloud Data Centers 11 Cloud Labs 57 Global Delivery Centers 54 Global Command Centers Toronto Wroclaw, Poland Dublin Boulder, CO Ehningen, Germany Beijing TokyoSilicon Valley, CA Raleigh, NC Seoul Hong Kong Hanoi Bangalor e Singapore Sao Paulo Johannesburg IBM Cloud Lab IBM Cloud Data Center10 © 2011 IBM Corporation
    11. 11. IBM’s Leadership in Cloud- Client Engagements  2,000 successful cloud engagements in 2010  50% of Fortune 10 and Fortune 50 working with IBM on private clouds  80% of Fortune 100/500 companies using IBM cloud capabilities  Over 200 client references Reduced IT labor cost by 50 percent in configuration, operations, management and monitoring Improved capital utilization by 75 percent, significantly reducing license costs Reduced provisioning cycle times from weeks to minutes Improved quality, eliminating 30 percent of software defects Reduced end user IT support costs by up to 40 percent Simplified security management11 © 2011 IBM Corporation
    12. 12. Contents What’s different about Cloud? Offerings – Spectrum of our Delivery Capability – IBM Smart Cloud Enterprise – IBM Smart Cloud Resilience – How to? • Add an Instance • Cloud Estimator Q&A12 © 2011 IBM Corporation
    13. 13. IBM SmartCloud capabilities meet Client needs Business Process as a Service Software as a Service Platform as a Service Infrastructure as a Service Design Deploy Consume Private & Hybrid Clouds Managed Cloud Services Cloud Business Solutions Cloud Enablement Technologies Infrastructure and Software and Business Platform as a Service Process as a Service Commitment to open standards and a broad ecosystem13 © 2011 IBM Corporation
    14. 14. Delivering cloud offerings mapped to the strategy Business Process as a Service Software as a Service Platform as a Service Infrastructure as a Service Design Deploy Consume IBM SmartCloud Enterprise Smarter Commerce on IBM IBM SmartCloud Entry IBM Smart Cloud Application SmartCloud IBM SmartCloud Provisioning Services* Social Business on IBM IBM SmartCloud Monitoring IBM SmartCloud Resilience SmartCloud IBM SmartCloud Desktop Smarter Cities on IBM SmartCloud Business Analytics and Optimization on IBM SmartCloud *Offering in Beta testing14 © 2011 IBM Corporation
    15. 15. IBM SmartCloud FoundationBuilding and rapidly scaling private cloud environments with unparalleled time-to-market, integration and management SmartCloud Entry Virtualized, resilient hardware with systems management and pooling Platform as a Service Technologies SmartCloud Provisioning Rapid, high scale heterogeneous provisioning and performance visibility Application SmartCloud Monitoring Application Application Application Lifecycle Resources Environments Management Integration Integrated cloud and image management Infrastructure as a Service Technologies WebSphere Cast Iron (Hybrid) Cloud to on-premise application integration through multiple form factors Infrastructure Management & Availability & Security & Usage and IBM Workload Deployer Platform Administration Performance Compliance Accounting Self-service capabilities on a workload aware, optimized platform15 © 2011 IBM Corporation
    16. 16. What is IBM SmartCloud Enterprise? Our solution is:  An infrastructure-as-a-service product that provides enterprise-class IT development and test environments offering control, reliability, Your servers and PCs data security and massive scalability in Your firewall performance and capacity  IBM owned and managed multi-tenant, highly virtualized, shared infrastructure with Internet deployment through multiple delivery centers  Secured access through the Internet (IPS/IDS, IBM firewall SSH/HTTPS, VPN/VLAN, Web identity) to a IBM unique security and management infrastructure and content authentication model delivered in compliance with IBM security standards  Virtualized IT development and test resources delivered on a usage-based billing model IBM delivery centers16 © 2011 IBM Corporation
    17. 17. IBM SmartCloud Enterprise at a glance … Features and functions:  Choice of nine virtual (Intel) server configurations  Choice of pre-configured software images from which to build private image libraries – Linux® operating systems; Red Hat and Novell SUSE – Microsoft Windows operating systems, 2008 & 2003 – Extensive IBM, third party, and ISV image catalog* – IBM Lotus®, WebSphere®, DB2® and Informix® stacks – IBM Rational® Application Lifecycle Management – Tivoli® Monitoring software – Aviarc, CohesiveFT, Kaavo and Servoy software images  Option to add blocks of persistent storage  Image creation: cloning & instance backups  Virtual Private Network (VPN/VLAN) services  Multiple virtual IPs  Premium support options; 24*7 by phone with optional add-on Linux and Microsoft OS support  Capacity: ~30K virtual machines ~5PB storage Payment options:  Pay-as-you-go – VMs, selected software images & static IP addresses per hour – Persistent storage per block per month – Internet data transfer per GB transferred  Reserved capacity package options – Reserve a pool of virtual machine resources in units of 64 CPUs for 6 Offering website: or 12 months for a monthly fee and get preferred (discounted) VM http://www.ibm.com/cloud/solutions/development usage rates IBM Cloud portal: http://www.ibm.com/cloud/enterprise *Please see current list of IBM software images published on the Cloud portal17 © 2011 IBM Corporation
    18. 18. Which workloads are best to try on IBM SmartCloud Enterprise?Application development Testing and quality assurance New projects or quick deployments  Different testing scenarios Transient applications • Regression • Demo • Build and verification Cloud accelerates • Training • Endurance business value • Proof of Concept  Cloud deployment of IBM Rational across a wide • Migration of technology quality manager variety of domains. Multi-site, outsourced development and test • Test management • Access from multi-sites, remote locations, • Test cases etc. • Test execution and results • Walled off external and contractor resources Cloud deployment of Rational Team ConcertTM • Collaborative development Operations and infrastructure • Process facilitation  Spillover or burst infrastructure • Source control • Defect management  What if … swapping out components… IBM Rational® Requirements Composer V2.0 - Requirements gathering  Move development and test environments out of data center toCross organization free up resources for production Access tools and software images from use IBM and IBM Business Partners  Rational Build Forge® V7.1 – build A site for collaboration with partners and automation vendors, outside everyone’s firewall  Rational Asset Manager V7.2 – Asset storage and governance18 © 2011 IBM Corporation
    19. 19. SmartCloud EnterpriseWhether you are designing a new application for the web (or something else) Management, Support and Hardware Hypervisor Operating Middleware Application Process Deployment System Security and Isolation Security Logical Integrated Dedicated Client Location Policies and Physical Backup Connection Dexterity and Services Isolation and Recovery from Data Center Availability and Performance SLA Rapid High-End SLA Provisioning Scalability 99.5% 99.9% Time Technology Platform x86 Tiered Power Linux Windows AIX VMWare KVM Storage Payment and Billing Pay as Pay as Managed You Go: You Go: Service Hourly Monthly Options19 © 2011 IBM Corporation
    20. 20. Clients can create instances within minutes, and monitor, manage andcontrol through the Web Portal Control tab  Instance  Images  Storage Account tab  Managing Users  Usage overview  Access keys  IP addresses Support tab  Forums  Video & Document libraries http://www.youtube.com/watch?v=O53kTuc4JW420 © 2011 IBM Corporation
    21. 21. With IBM SmartCloud Enterprise, you can choose from severalsoftware licensing options Customer Scenario Software Infrastructure Charge Charge You “bring your own IBM license” Per You own an IBM software license and can use the Prepaid virtual machine (VM) pre-built IBM images in the portal catalogue per hour (hr) You “pay-as-you-go” By usage Per VM You choose the desired software, accept the license terms per hr online, and receive a monthly usage bill You “bring your own software and license” Prepaid as Per VM You bring you own software or software for which you hold agreed valid licenses and install them on the servers you with vendors per hr provision You are an eligible ISV/SI developer You can use selected IBM development software for No charge or Per VM development, test, proof of concept and sales demos on by usage per hr the IBM Cloud21 © 2011 IBM Corporation
    22. 22. How do I jump in and save Money with SmartCloud Enterprise? http://www-935.ibm.com/services/us/igs/cloud-development/estimator/Tool.htm?cfg=us-en22 © 2011 IBM Corporation
    23. 23. IBM SmartCloud Resilience focuses on three key CloudservicesIBM SmartCloud Resilience can help your business leverage cloud servicestechnologies to quickly and cost-effectively recover in the event of a disruption ordisaster. Our solutions, which include recovery and data protection and backupservices, can help you efficiently manage risk, reduce costs and meet regulatorycompliance mandates. • SmartCloud Managed Backup • SmartCloud Archive • Virtual Server Recovery IBM SmartCloud Resilience IBM SmartCloud Managed IBM SmartCloud Backup Archive This suite of cloud services is designed to efficiently support your end-to-end resilience needs.23 © 2011 IBM Corporation
    24. 24. SmartCloud ResilienceBoth backup and archive retain data for the purpose of mitigating risk, but how the data isultimately used differs greatly. Backup & Recovery Archive*  For recovery  For retrieval  Copies information  Moves information  Improves availability  Adds operational efficiencies  Short-term in nature  Long-term in nature  Data typically overwritten based on retention  Data typically maintained and not overwritten  Multi-step search/retrieval  Optimized for search/retrieval Archive*: A collection of data that is maintained as a long-term record of a business, application, or information state. Archives are typically kept for auditing, regulatory, analysis or reference purposes rather than for application or data recovery. http://www.snia.org/education/dictionary/a/24 © 2011 IBM Corporation
    25. 25. SmartCloud Managed Backup address the BIG Data issue Hardware and Software drive the major areas for annual backup TCO and also account for the majority of causes of backup failures. Annual TCO of Backup Solutions SmartCloud Managed Backup can near-eliminate the ‘Causes’ and reduce the Costs25 © 2011 IBM Corporation
    26. 26. SmartCloud Managed Backup Comprehensive company-wide protection Private or hybrid cloud solutionIBM Data Center Client Data Center • Web-based Customer Portal • Reporting • 24 x7 Monitoring Client Branch Offices & Management Client PCs and Desktops 26 © 2011 IBM Corporation
    27. 27. SmartCloud Archive address the Explosion of Information issue Companies that cite defensible Average cost to collect, cull and Amount of IT budget spent on disposal as key result of governance review information per legal case storage programs 98% $3M 17% Projected future information growth Portion of information 44x 22% unnecessarily retained 70% Companies that can defensibly 2020 2009 35 ZB* dispose today 0.8 ZB* * Zettabyte = 1 trillion gigabytes Sources: Source: CGOC Benchmark Report on Information Governance, 1 Litigation Cost Survey of Major Companies, 2010 (from Conference on Civil Ligitation, Duke Law School, May 2010) Sources: October 2010 2 Industry estimates 3. Information Week Survey, December 2009 4. IDC Digital Universe Study, May 201027 © 2011 IBM Corporation
    28. 28. IBM SmartCloud ArchiveOptimizing the archiving process and infrastructure Uncontrolled Organized / Retained Optimized eDiscovery  Data and Content  Unified Collection and  Integrated Compliance  Poor Meta Data Classification  Records Management  Flexible and Secure Infrastructure  Data and Content Analytics Assess and  Unified Retention and Protection Discover28 © 2011 IBM Corporation 28
    29. 29. Virtual Server RecoveryFully managed cloud service that enables clients to recover their virtualized or non-virtualized servers on a virtualized cloud infrastructure IBM Physical and virtualized servers Physical and virtualized intranet servers NAS AIX AIX® Windows® Windows Linux Linux® Web portal Internet No replication Authenticate Failover Client environment failback Replication Dashboard reports BCRS recovery center BCRS LAN SAN Recovery servers Cloud recovery Replication management servers system BCRS SAN © 2011 IBM Corporation
    30. 30. SmartCloud Desktop Architecture Options Power Users VDI Citrix/Terminal FSC SBDIC Services Shared Services Streaming Svcs Public Desktop Workstation Blade Virtual Client Workstation Blade (Private W/S) (Private Cloud) (Private Cloud) (Private Cloud) Cloud Service keyboard, mouse, keyboard, mouse, keyboard, mouse, keyboard, mouse, keyboard, mouse, display, network display, network display, network display, network display, network Thin Client Thin Client Thin Client Thin Client / Repurposed PC Thin Client User User User User Users User User User User Dedicated Blades or Blades or Blades Blade Rack- Virtual Rack- X3550, Rack based Shared based x3650 Streaming Based Servers Client servers Services Servers Servers Service Virtual Client Physical 1:1 Virtual Machines Published Desktop Streaming Virtual Machines  1:1 dedicated blade  Up to 100:1 (quad-  Up to 250:1 (quad-  One to many  Options for VM  Highest $/user Cost core) core) broadcast sizing  App. compatibility  Full desktop  One OS and Apps.  One OS w/Apps  Shared experience  Least fault isolation  High fault isolation Management  For power users Infrastructure  Choice of OS  More difficult to  Highly replicable  Datacenter security  VM only no image  Good security/TCO deploy & manage  Locked down  Leverage existing highly managed skills30 © 2011 IBM Corporation
    31. 31. Why the IBM Cloud? We can deliver: Make sure you can see what you buy/use:  Flexible enterprise-oriented delivery models, on the IBM Cloud,  Team-based development and testing environment  Reliable and scalable environment  Usage based pricing – pay-as-you go with reserved capacity pool options  Supports existing enterprise procurement processes  Expertise and best practices on security  Proven IBM architecture, management tools and assets.31 © 2011 IBM Corporation
    32. 32. Questions ?32 © 2011 IBM Corporation

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