Case Study Super Juice

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Applying management laws to study Super Juice

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Case Study Super Juice

  1. 1. SuperJuice<br />1<br />
  2. 2. Introduction to SuperJuice<br />Present situation<br />Social & Economic problems<br />Corporate culture <br />Solutions<br />How to make SuperJuice LEARNING organization?<br />Conclusion<br />2<br />
  3. 3. Florida based company produces juices <br />Marketed to schools and restaurants in throughout Southeast<br />Successful since two decades<br />Management<br />CEO – Luisa de la Cruz<br />Introducing SuperJuice<br />3<br />
  4. 4. Targeting narrowed segments<br />Loosing market share<br />Surviving stage<br />Employees are valued to some extent (i.e. traditional family-oriented culture)<br />Efficient systems and procedures <br />Present Condition of SuperJuice<br />4<br />
  5. 5. <ul><li>Rapid Social Changes
  6. 6. Demographic Characters
  7. 7. Traditional workplace
  8. 8. Economic Issue
  9. 9. Competitors are increasing
  10. 10. Low market share
  11. 11. Decreased popularity lowered the sales that resulted the company’s downfall
  12. 12. SuperJuice wasn’t growing since 4 years</li></ul>Problems<br />5<br />
  13. 13. Corporate Culture<br />Un-adaptive<br />Consistent<br />Centralized<br />High Uncertainty avoidance<br />Problems (cont.)<br />6<br />
  14. 14. SuperJuice was not learning due to<br />Lacking Team-based Structure<br />Autocratic leadership<br />Rigid rules and procedures<br />No innovation<br />Lack of participation<br />Not a LEARNING Organization!!<br />7<br />
  15. 15. Solution to Social Problems<br />Target new market (especially youth)<br />Target changing habits of consumer<br />Make the workplace more creative and attractive<br />Solution to Economic Problems<br />Influence environment by advertising<br />New products<br />Solutions<br />8<br />
  16. 16. Solutions (cont.)<br />Solution to Economic problems<br /><ul><li>in`fluence the environment by advertisements
  17. 17. manufacturing of new products
  18. 18. outmaneuvered in terms of marketing and sales </li></ul>Solution to Corporate culture problems<br /><ul><li> promote new ideas
  19. 19. motivate employees
  20. 20. adaptive culture
  21. 21. implement adaptive techniques</li></ul>`<br />9<br />
  22. 22. Employee should be empowered<br />Promote team-based structure<br />Construct teams of employees and assign them projects <br />Access to information<br />Make information available to all the employees<br />Participative strategy<br />Employees should be encouraged to participate<br />How to make Super Juice Learning Organization<br />10<br />
  23. 23. Although, SuperJuice, is a successful company but in order to sustain in the rapidly changing world first of all it should change organizational culture and diversify the business by introducing new products that cater the social & economic needs of the consumer.<br />In short they should make their culture adaptive, decentralize and give others chances to promote the organization. <br />Conclusion<br />11<br />

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