MDM/MAM/MIM Workshop - CIS 2013

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  • Sources:US numbers: http://www.comscore.com/fre/Insights/Press_Releases/2013/5/comScore_Reports_March_2013_U.S._Smartphone_Subscriber_Market_Share
  • http://blog.nielsen.com/nielsenwire/?p=31891
  • MDM/MAM/MIM Workshop - CIS 2013

    1. 1. 1 Confidential © 2013 VMware Inc. All rights reserved Confidential Impact of Mobile computing on IT Ashish Jain Director, Product Management, VMware @itickr July 2013
    2. 2. 2 Confidential Mobile Devices are everywhere
    3. 3. 3 Confidential The Requirements we used to have… Change is hard and highly managed Software implemented from the center out Difficult to adjust to users needs Control Through Ownership An application you own, running on a server you own People you employ Using a network you own to connect to… Using software you own on a Windows desktop you own
    4. 4. 4 Confidential What the world wants now… Control & Governance is Becoming More Challenging Inability to track, control or secure information assets Can not remove access you didn‟t grant Serious compliance concerns Apps live in many clouds and are easily procured without IT Always connected, via 3G, 4G and public or personal wifi Non-owned devices and multiple non-Windows OSs Employees, contractors outsourcers, partners citizens, students
    5. 5. 5 Confidential New Device Platforms New Apps New User Expectations Three trends are forcing massive change on IT New Device Platforms  A new way to work  Not just Windows anymore New User Expectations  Collaboration with partners, contractors, and customers  Productivity through better technology New Apps  SaaS, mobile apps  Diversity New Apps New User ExpectationsNew Device Platforms
    6. 6. 6 Confidential Mobility is Changing Everything: 0 300 600 900 2009 2010 2011 2012 Smartphones and tablets PC shipments of information workers use three or more devices for w o r k t o i n c r e a s e p r o d u c t i v i t y EXPLOSIVE GROWTH in shipments of smartphones and tablets Sources: IDC, BGR, Forrester FLAT pc shipments New Device Platforms New Apps New User ExpectationsNew Device Platforms BYOD & JIT
    7. 7. 7 Confidential The Changing Device Mix 148 141 202 240 128 352 722 1516 0 1000 2000 2012 2017 Smartphone Tablet Portable PC Desktop PC Source: IDC's Worldwide Smart Connected Device Tracker Forecast Data, February 28, 2013 Connected Device Market by Product Category, Shipments, 2012-2017 in Millions
    8. 8. 8 Confidential New Apps are Flooding the Enterprise R a t i o o f m o b i l e a p p development projects to native P C p r o j e c t s i n 2 0 1 5 PACE OF TECHNOLOGY ADOPTION IS ACCELERATING PC 100M USERS 20YEARS INTERNET 100M USERS 10YEARS MOBILE 100M USERS 5YEARS % OS Neutral % Browser Specific % Windows 1996 CROSSOVER POINT Apps in the Enterprise 2011 2020 0% 100% 50% New Device Platforms New Apps New User ExpectationsNew AppsNew Device Platforms Sources: Gartner, Internal VMware Analysis App & Data Independence
    9. 9. 9 Confidential New User Expectations for Productivity are Driving IT to Evolve ENTERPRISE END USER COMPUTING “88% of executives report employees are using their personal computing technologies for business purposes” DEMAND ACCESS FROM ANYWHERE “9 out of 10 companies report the use of consumer technologies in the workplace” BETTER CONSUMER TECHNOLOGIES “74% of employees use consumer technologies due to lack of compelling alternatives from IT” LACK OF CHOICES FROM IT New Device Platforms New Apps New User ExpectationsNew Apps New User Expectations Sources: IDC, Avanade Innovate or Perish
    10. 10. 10 Confidential IT’s Objective for End User Computing Infrastructure Deliver the right business apps and data to user devices in a way that is efficient and secure for IT and productive for the end user
    11. 11. 11 Confidential The Mobile Landscape
    12. 12. 12 Confidential OS In million of units Market share Android 497,1 68,8% iOS 135,9 18,8% Blackberry 32,5 4,5% Symbian 23,9 3,3% Windows Phone 17,9 2,5% TOTAL 722,4 100,0% 52% 19% 14% 8% 2% 5% Android iOS Symbian Blackberry Windows Phone Others 2012 Smartphones Global Trends 12 Smartphones worldwide shipment 2012 Source: IDC Worldwide Mobile Phone Tracker, February 14, 2013 Source: TomiAhonen Almanac 2013 1.3B smartphones in use Smartphones worldwide installed based as of December 2012
    13. 13. 13 Confidential 2013 Data – Android continues its momentum…
    14. 14. 14 Confidential OS Trends
    15. 15. 15 Confidential Smartphones Trends in Key Markets North America Population:354M Nb of Smartphones:210M Shipment 2012 Android 71M iOS 49M Blackberry 5M Windows 3M Western Europe Population:406M Nb of Smartphones:260M Shipment 2012 Android 69M iOS 26M Blackberry 9M Symbian 4M Windows 5M Mature Asia/Pacific Population:82M Nb of Smartphones:60M Shipment 2012 Android 28M iOS 14M Blackberry 1M Symbian 3M Others 3M Greater China Population:1540M Nb of Smartphones:283M Shipment 2012 Android 79M iOS 31M Windows 2M Bada 1M Symbian 0,5M
    16. 16. 16 Confidential Android Landscape  Widely popular in developing countries • Lots of choice – screen size, price, capabilities, etc.  Not much traction in enterprise segment • Security • Perception is that Android is not secure • Google Play is „wild wild west‟ • Enterprise features (eg: MDM) weak • Fragmentation • No two devices are the same in terms of capabilities or UI • Hard for IT to support diverse environment • Lack of control • OS upgrades are controlled by carrier/OEM • Security patches not pushed out in a timely manner  OEMs starting to add capabilities
    17. 17. 17 Confidential Android Fragmentation
    18. 18. 18 Confidential Android Fragmentation
    19. 19. 19 Confidential iOS Landscape  Popular in North America, Western Europe and other richer geographical pockets • Price rules them out in many developing countries  In tune with enterprise opportunity and have great traction • Increasing support for enterprise features in every hw and sw release • Security • Perception is that iOS is more secure than Android • App Store is curated • Strong enterprise features (encryption, MDM, etc.) • Fragmentation • Different screen sizes but not capabilities so perception is that there is no fragmention in the Apple world
    20. 20. 20 Confidential iOS Landscape
    21. 21. 21 Confidential BlackBerry Landscape  Was good standard in enterprise market • Device Encryption • Remote Wiping for lost/stolen • Force password • Provision secure Email, VPN, Wifi  Missed BYOD trend completely and lost traction  BB 10 is decent • BlackBerry Balance – built in dual persona solution • Small market share and not growing  BB shops that didn’t already switch will likely stay with BB  Most customers already started switching to a more strategic platform • Don‟t view BB as strategic anymore • Migrating to iOS or Android or both
    22. 22. 22 Confidential Windows Landscape  Windows Phone and Windows 8 are still early • Windows Phone – more consumer oriented • Windows Tablet seems to be more enterprise friendly and will likely get more traction that Windows phones in 2014  MSFT has deep pockets and will likely become the third dominant mobile platform • Distant third….
    23. 23. 23 Confidential Mobile App Distribution
    24. 24. 24 Confidential 50 Billion (iOS) vs. 48B (Android)
    25. 25. 25 Confidential Consumer Apps published to “public stores” Sources: Nielsen, May 16, 2012, VMware Customer Research. Amazon appstore + Other Stores
    26. 26. 26 Confidential App Distribution options  iOS App Distribution • The Apple iOS App Store • Ad hoc developer distribution • Enterprise distribution • The Apple Volume Purchase Program • The Apple Custom B2B  Android App Distribution • Google Play • Non-market resources
    27. 27. 27 Confidential Device & Application Management
    28. 28. 28 Confidential Anatomy of a Smartphone/Tablet • Handheld Computer/Processor • Communication Components • Modem Chips • Antenna • Bluetooth • WiFi • Input/Output & Sensors • Display • Touchscreen • Microphone/Speaker • Cameras • GPS • Compass • Accelerometer • NFC • USB
    29. 29. 29 Confidential Building iOS and Android Applications  In order to construct a mobile app, need a “front end” – the bits that run on the device / “the app”  A disconnected app is typically not very interesting…so, we also need to build a “back end” to support the app Front End Back End
    30. 30. 30 Confidential Solving Mobility Remote Windows desktop / applications Web apps / HTML 5 Virtualized OS
    31. 31. 31 Confidential Current Approach Requires Managing the Whole Device MobileDeviceManagement Device Apps & Data Corporate Apps & Data What actually needs to be managed by the enterprise
    32. 32. 32 Confidential © 2013 VMware Inc. All rights reserved Confidential We still have ways to go…
    33. 33. 33 Confidential Thank You!

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